Iannarino
MAY 24, 2023
Social selling promised sales organizations they would no longer need to make cold calls to create new opportunities. When this turned out to be false, many sales organizations turned to inbound marketing to fill their B2B sales pipeline.
Veloxy
MAY 24, 2023
Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It’s the most important metric to a Chief Pipeline Officer. What is it? Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation.
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Membrain
MAY 24, 2023
What is the biggest lever in sales? The one thing you can upgrade to have the greatest impact on your win rates, deal size, sales cycles, and overall performance?
Search Engine Land
MAY 24, 2023
Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight combined. Evolution in search has been a slow march toward automation and consolidation.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
MAY 24, 2023
So it’s tougher out there for many of us, but many Cloud and SaaS leaders are still growing at epic rates, even if not quite at the torrid rates of 2021. SaaStr favorite Monday.com is one of them. It’s crossed $640,000,000 in ARR, growing a stunning 50%! Wow. 5 Interesting Learnings: #1. $50k+ Customers (Their “Enterprise” Customers) Are Growing the Fastest, at 75%.
Search Engine Land
MAY 24, 2023
Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.” Some things never change. It’s not the company leadership’s fault.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
MAY 24, 2023
The “ New Business Guide to Google Reviews ” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your Google My Business profile, how to solicit and respond to customer reviews, and how to deal with Google and their overall review process.
Salesforce
MAY 24, 2023
Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. But not everyone uses it to its full potential — and that likely comes down to the prompt — or questions and statements — you feed into GAI products.
Martech
MAY 24, 2023
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. She’s also figured out how to combine her first love, musical theater, with martech. ( Interview edited for length and clarity.) Q: How did you get started in marketing?
Heinz Marketing
MAY 24, 2023
By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. But you know what? Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
MAY 24, 2023
Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle. There’s also a shortfall in user satisfaction.
Search Engine Land
MAY 24, 2023
Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bug, but a bug with Google Search. What Google wrote. Google posted, “A bug caused a drop in video traffic from May 4 to May 17, and has since been resolved.” I asked John Mueller of Google if this was just a reporting glitch, and he said no, it was beyond reporting. “It was not just
Sales Hacker
MAY 24, 2023
In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. But, we can’t help but notice the increased interest in referrals as more and more companies realize that word of mouth is the path to growth. In this episode, we dive into this renewed trend with Tito Bohrt, the CEO of AltiSales, the one-stop shop for world-class sales development.
Hubspot
MAY 24, 2023
Negotiation is a delicate balancing act. As a sales rep, you straddle the space between helping your prospect find a solution that works for them and protecting your company’s interests. By the time you’ve reached the negotiation phase of the sales process, you and your prospect have a common goal: getting your company’s offering into their hands. It’s a joint effort, and you should be working — not fighting — with your buyer to reach an ideal solution.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
David Meerman Scott
MAY 24, 2023
Beautiful photos and videos on Instagram can certainly sell a product or service. Even something expensive. This happened to me one evening about six months ago when I was scrolling through my Instagram feed and stopped at a gorgeous video from @CastlesOfScotland , an account with a million followers.
Hubspot
MAY 24, 2023
A closing call is like the finish line of a marathon. It’s nerve-wracking for you and your prospect. It’s a call steeped in emotion for everybody involved. As a salesperson, you’ve invested a lot of time in your prospect by the time a closing call rolls around. You’re under pressure to meet quota, and losing a deal at the buzzer indicates to your manager that you’re not in control of the sales process.
Partners in Excellence
MAY 24, 2023
I have to confess my lack of patience with an attitude I see permeating much of our world today. Recently, I find myself having more conversations with colleagues similarly impatient. We are disappointed, we struggle to understand what we see going on–particularly in much of business and selling. We wonder, “Do we have unrealistic expectations?
The 5% Institute
MAY 24, 2023
In the world of digital marketing, sales conversion plays a crucial role in determining the success of your business. From attracting potential customers to making the final sale, every step of the conversion process matters. But what exactly is sales conversion and why is it so important? In this article, we will dive deep into the concept of sales conversion, explore its significance, and provide you with strategies to improve your conversion rates.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The Digital Technology
MAY 24, 2023
For eCommerce companies looking to differentiate themselves from the competition and expand their online presence, Facebook Ads for e-commerce are a need. The problem is that many internet shops are unsure of where to start. They lack the knowledge necessary to even begin an advertisement from scratch, let alone decide where to focus their advertising [.
The 5% Institute
MAY 24, 2023
In today’s competitive business landscape, achieving better sales performance is crucial for sustainable growth and success. Businesses strive to optimize their sales strategies, improve sales skills, and leverage technology to drive revenue. This article explores various aspects of better business sales and provides actionable insights to enhance sales effectiveness.
G2
MAY 24, 2023
We have come a long way from sketching on notepads.
The 5% Institute
MAY 24, 2023
Sales mapping plays a crucial role in helping businesses optimize their sales strategy, improve performance, and drive revenue growth. By visualizing and analysing sales data in a geographical context, companies can gain valuable insights and make informed decisions to maximize their sales efforts. In this article, we will explore the concept of sales mapping, its benefits, key elements of an effective strategy, tools and technologies involved, implementation steps, best practices, and real-worl
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
SaaStr
MAY 24, 2023
At nine figures in revenue and 550 people, the CEO of Lattice, Jack Altman, has seen every stage of building a startup. In this week’s Workshop Wednesday — held every Wednesday at 10 a.m. PST — Altman talks more in-depth about his viral tweet storm, sharing the eight things you think as a first-time founder that usually aren’t true. Misconception #1: Good Traction Or Growth Is Just A Couple More Features Away It rarely works like this.
The 5% Institute
MAY 24, 2023
In today’s competitive business landscape, mastering the art of selling is crucial for professionals across industries. Whether you’re an aspiring salesperson or a seasoned veteran, honing your sales skills can lead to greater success and career advancement. Fortunately, with the advent of online education, acquiring valuable sales knowledge has never been easier.
PandaDoc
MAY 24, 2023
Before we zero in on the important qualities of a sales enablement manager, we need to wrap our heads around the very definition of this role. We all seem to know what sales managers, account managers, and business development managers do — but who in the world is a sales enablement manager? What is a sales enablement manager? The sales enablement manager is an essential element in the sales process and is responsible for equipping sales teams with the necessary information and tools to excel in
SalesProInsider
MAY 24, 2023
Have you noticed that converting referred prospects is easier than converting colder prospects? Well, of course! And why is that? Because they’re more ready to trust you and they know that other people trust you. And so, they move along faster to decision. Fortunately, you can help colder prospects, who come in from other sources, be more ready to make the first and subsequent decisions to work with you.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Salesforce
MAY 24, 2023
Have you ever been asked to write a review of an item you’ve already returned? Or been offered a discount on an item you bought last week? Or gotten solicitations for pet food despite never having owned an animal? These are just the kind of irksome scenarios that a unified customer profile can help your business avoid. What is a unified customer profile?
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