Iannarino
MAY 24, 2023
Social selling promised sales organizations they would no longer need to make cold calls to create new opportunities. When this turned out to be false, many sales organizations turned to inbound marketing to fill their B2B sales pipeline.
Veloxy
MAY 24, 2023
Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It’s the most important metric to a Chief Pipeline Officer. What is it? Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation.
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Membrain
MAY 24, 2023
What is the biggest lever in sales? The one thing you can upgrade to have the greatest impact on your win rates, deal size, sales cycles, and overall performance?
Martech
MAY 24, 2023
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. She’s also figured out how to combine her first love, musical theater, with martech. ( Interview edited for length and clarity.) Q: How did you get started in marketing?
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Search Engine Land
MAY 24, 2023
The “ New Business Guide to Google Reviews ” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your Google My Business profile, how to solicit and respond to customer reviews, and how to deal with Google and their overall review process.
Martech
MAY 24, 2023
Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
MAY 24, 2023
So it’s tougher out there for many of us, but many Cloud and SaaS leaders are still growing at epic rates, even if not quite at the torrid rates of 2021. SaaStr favorite Monday.com is one of them. It’s crossed $640,000,000 in ARR, growing a stunning 50%! Wow. 5 Interesting Learnings: #1. $50k+ Customers (Their “Enterprise” Customers) Are Growing the Fastest, at 75%.
Search Engine Land
MAY 24, 2023
Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight combined. Evolution in search has been a slow march toward automation and consolidation.
Martech
MAY 24, 2023
Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle. There’s also a shortfall in user satisfaction.
Search Engine Land
MAY 24, 2023
Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bug, but a bug with Google Search. What Google wrote. Google posted, “A bug caused a drop in video traffic from May 4 to May 17, and has since been resolved.” I asked John Mueller of Google if this was just a reporting glitch, and he said no, it was beyond reporting. “It was not just
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Hubspot
MAY 24, 2023
Negotiation is a delicate balancing act. As a sales rep, you straddle the space between helping your prospect find a solution that works for them and protecting your company’s interests. By the time you’ve reached the negotiation phase of the sales process, you and your prospect have a common goal: getting your company’s offering into their hands. It’s a joint effort, and you should be working — not fighting — with your buyer to reach an ideal solution.
SalesProInsider
MAY 24, 2023
Have you noticed that converting referred prospects is easier than converting colder prospects? Well, of course! And why is that? Because they’re more ready to trust you and they know that other people trust you. And so, they move along faster to decision. Fortunately, you can help colder prospects, who come in from other sources, be more ready to make the first and subsequent decisions to work with you.
Sales Hacker
MAY 24, 2023
In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. But, we can’t help but notice the increased interest in referrals as more and more companies realize that word of mouth is the path to growth. In this episode, we dive into this renewed trend with Tito Bohrt, the CEO of AltiSales, the one-stop shop for world-class sales development.
David Meerman Scott
MAY 24, 2023
Beautiful photos and videos on Instagram can certainly sell a product or service. Even something expensive. This happened to me one evening about six months ago when I was scrolling through my Instagram feed and stopped at a gorgeous video from @CastlesOfScotland , an account with a million followers.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Hubspot
MAY 24, 2023
A closing call is like the finish line of a marathon. It’s nerve-wracking for you and your prospect. It’s a call steeped in emotion for everybody involved. As a salesperson, you’ve invested a lot of time in your prospect by the time a closing call rolls around. You’re under pressure to meet quota, and losing a deal at the buzzer indicates to your manager that you’re not in control of the sales process.
Heinz Marketing
MAY 24, 2023
By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. But you know what? Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy.
Partners in Excellence
MAY 24, 2023
I have to confess my lack of patience with an attitude I see permeating much of our world today. Recently, I find myself having more conversations with colleagues similarly impatient. We are disappointed, we struggle to understand what we see going on–particularly in much of business and selling. We wonder, “Do we have unrealistic expectations?
The 5% Institute
MAY 24, 2023
In the world of digital marketing, sales conversion plays a crucial role in determining the success of your business. From attracting potential customers to making the final sale, every step of the conversion process matters. But what exactly is sales conversion and why is it so important? In this article, we will dive deep into the concept of sales conversion, explore its significance, and provide you with strategies to improve your conversion rates.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Salesforce
MAY 24, 2023
Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. But not everyone uses it to its full potential — and that likely comes down to the prompt — or questions and statements — you feed into GAI products.
The 5% Institute
MAY 24, 2023
In today’s competitive business landscape, achieving better sales performance is crucial for sustainable growth and success. Businesses strive to optimize their sales strategies, improve sales skills, and leverage technology to drive revenue. This article explores various aspects of better business sales and provides actionable insights to enhance sales effectiveness.
Salesforce
MAY 24, 2023
Have you ever been asked to write a review of an item you’ve already returned? Or been offered a discount on an item you bought last week? Or gotten solicitations for pet food despite never having owned an animal? These are just the kind of irksome scenarios that a unified customer profile can help your business avoid. What is a unified customer profile?
The 5% Institute
MAY 24, 2023
Sales mapping plays a crucial role in helping businesses optimize their sales strategy, improve performance, and drive revenue growth. By visualizing and analysing sales data in a geographical context, companies can gain valuable insights and make informed decisions to maximize their sales efforts. In this article, we will explore the concept of sales mapping, its benefits, key elements of an effective strategy, tools and technologies involved, implementation steps, best practices, and real-worl
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
The Digital Technology
MAY 24, 2023
For eCommerce companies looking to differentiate themselves from the competition and expand their online presence, Facebook Ads for e-commerce are a need. The problem is that many internet shops are unsure of where to start. They lack the knowledge necessary to even begin an advertisement from scratch, let alone decide where to focus their advertising [.
The 5% Institute
MAY 24, 2023
In today’s competitive business landscape, mastering the art of selling is crucial for professionals across industries. Whether you’re an aspiring salesperson or a seasoned veteran, honing your sales skills can lead to greater success and career advancement. Fortunately, with the advent of online education, acquiring valuable sales knowledge has never been easier.
PandaDoc
MAY 24, 2023
Before we zero in on the important qualities of a sales enablement manager, we need to wrap our heads around the very definition of this role. We all seem to know what sales managers, account managers, and business development managers do — but who in the world is a sales enablement manager? What is a sales enablement manager? The sales enablement manager is an essential element in the sales process and is responsible for equipping sales teams with the necessary information and tools to excel in
G2
MAY 24, 2023
We have come a long way from sketching on notepads.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
SaaStr
MAY 24, 2023
At nine figures in revenue and 550 people, the CEO of Lattice, Jack Altman, has seen every stage of building a startup. In this week’s Workshop Wednesday — held every Wednesday at 10 a.m. PST — Altman talks more in-depth about his viral tweet storm, sharing the eight things you think as a first-time founder that usually aren’t true. Misconception #1: Good Traction Or Growth Is Just A Couple More Features Away It rarely works like this.
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