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It is important for sales leaders to understand that, when pursuing a deal, the contest isn't between their company and their competitor's company. Nor is the contest between their solution and their competition's product or service. Instead, it's a contest between the salespeople trying to win the client's business. A salesperson with greater sales effectiveness will beat a salesperson with a lower level of effectiveness.
The post How To Develop A Digital Marketing Strategy For A Brand appeared first on ClickFunnels. Want to grow your company fast? Digital marketing can help you with that. But you need to be strategic about it. That’s why today we are going to discuss how to develop a digital marketing strategy for your brand. Table of Contents: Step #1: Clearly Define Your Dream Customers Step #2: Conduct Extensive Customer Research Step #3: Decide What You Want to Convey With Your Brand Image Step #4: Embrace A
Not every entrepreneur needs a company vehicle or a fleet of cars for their employees to use on the job. However, if you use a vehicle for business, you could get into trouble if you don’t have the right insurance. If you’re unsure, you’ll need to ask yourself the following questions to determine if you need commercial auto insurance for your business or if you can avoid that extra cost and only carry a private auto insurance policy.
By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. At the top stage of the funnel, you have prospects who are aware of your brand. This stage is the widest part of the funnel with a large number of leads.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s beneficial to our brands and to our customers? On the one hand, many consumers don’t want websites to collect their data. On the other, they want us to show things that are relevant to them and not show ads for the boot they just purchased.
Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? A few thoughts on retention compensation when you are acquired. First, understand that the acquirer almost certainly already has a strong sense of what they want to do (right or wrong). Even if they haven’t told you yet. Second, understand there are both carrots and sticks that acquirers can employ, and that the retention may involve a combination of both.
How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at the heart of this program is that customers — both consumers and B2B buyers — are accelerating away, designing their own customer journeys, looking for seamless and often self-serve experiences, and are able to surf away from a friction-packed brand experience with the click of a mouse,” sa
How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at the heart of this program is that customers — both consumers and B2B buyers — are accelerating away, designing their own customer journeys, looking for seamless and often self-serve experiences, and are able to surf away from a friction-packed brand experience with the click of a mouse,” sa
So lots of folks talk about GitLab as a leading in software development and devops, but GitLab also has sort of a quieter cousin that also IPO’d: JFrog. JFrog started off as the #1 binary repository and has expanded from there as a multi-product suite for software development. Fast forward to today, it’s at $270m ARR, growing an impressive 39% a year, and generating positive cash flow.
As the competition for consumers’ time and attention heats up, promoting true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty. Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relati
Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.
In times of economic change, the most resilient sales organizations evolve their sales strategy to align with buyer needs. There’s no better time than the sales kickoff to align your team on a powerful, relevant strategy that serves the most critical outcomes on your organization’s agenda.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Everybody takes a different road before starting a career in sales. Some people jump right in after college, while others spend years doing something completely different before making the switch. Since the barrier to entry in sales varies so widely across industries, it’s not uncommon to see people with all sorts of backgrounds end up in the profession.
If you’re new to hiring a sales team internationally, the challenges can be overwhelming. How to choose a country? How should we train remote, international sellers? Will they be prepared for the role? These are some of the many questions I’ve answered in my decade-long career, and ultimately led me to co-found Strider, an online hiring platform for pre-vetted talent in South America.
We are driven to grow, to drive much higher levels of revenue and attainment. As I study organizations, three strategies emerge. Do More is the dominant strategy I see. It’s a simple strategy. If we want to make our numbers, if we want to grow, all we have to do is more. Increase sales by 50%? Easy more prospecting, demos, more deals, more pipeline, all very predictable.
For sellers, routine can be a blessing and a curse. It’s true that doing the same things day in and day out provides structure. It requires discipline, too. But it can also turn into a comfort zone in which many sellers stagnate. This is what makes recurring sales training programs so valuable. Yet even after the most engaging, resonant sales training programs , sellers tend to revert back to what they’re accustomed to doing.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
My wife decided to clean up the “storage room” in our basement this weekend. A small room with lots of (rarely used) stuff. Old shoes, jackets, bags, rackets, books, etc. Needless to say, we got rid of a lot of stuff that was just taking up unnecessary space. This kind of exercise is really rewarding, as you get rid of things that no longer serve a purpose and free up space for things that you value.
“Never in the history of humanity have we vomited more words in more places with more velocity,” say the authors of Smart Brevity: The Power of Saying More with Less.
Artificial intelligence (AI) is all around us. . If you’ve ever used a smart assistant on your phone to ask a question, a chatbot to check up on an order, or social media to browse your feed, you’ve benefited from AI. More companies are leveraging AI to analyze data and uncover new insights. But they’re not stopping there; they’re also leveraging sales AI to boost their bottom line.
While commuting this morning, I was listening to an editorial piece on the concerns about students not raising their hand during class at school. Apparently, a local school has decided to no longer have students raise their hands to offer an answer. They feel there’s an issue with only some students answering. Their solution was a simple one. Teachers will randomly choose students and ask for answers.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Business leaders have been grappling with climate change for more than a generation now. But a new report from Accenture , “Shaping the Sustainable Organization,” reveals that 58% of executives believe operating more sustainably involves a trade-off with growth. That’s why we’re breaking down commonly rattled-off maxims and revealing the real things organizations can do to be more sustainable, without compromising the bottom line.
Welcome back, Let's Talk Sales listeners! This week's guest is Jennifer Smith. Jennifer is the CEO and Co-founder of Scribe , which unleashes know-how across teams, organizations, and communities. . She has extensive experience in business analysis, strategic consulting, business development, and startups, after starting her career at McKinsey & Company. .
Getting and keeping your prospect’s attention on a cold call can be done in four ways. You can either: Make the call about them. Respect their time. Offer value without strings. Build intrigue. The cold call opening lines below all help you do one or all of those things. ( Yes, these are actual opening lines, unlike other blog posts that give you mere tips. ). 1.
The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. See below for our previous installments.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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