Search Engine Land
JANUARY 24, 2024
Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will use Screaming Frog to identify images with missing alt text across a website.
Partners in Excellence
JANUARY 24, 2024
AI offers tremendous promise to help sellers become much more efficient. A lot of the tasks that take seller time can be more effectively handled with AI tools. Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. We can, for instance, ask it for issues facing certain roles. We can ask it to look at certain industries/markets, or types of companies.
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Search Engine Land
JANUARY 24, 2024
Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Scammer trick consumers by impersonating the targeted brand’s domain and ad copy.
Martech
JANUARY 24, 2024
Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024. The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using sel
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
JANUARY 24, 2024
LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences? A lookalike audience allows your ads to reach new individuals who are likely interested in your business because they share similar characteristics with your existing customers.
Martech
JANUARY 24, 2024
With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JANUARY 24, 2024
Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Trust some guys obsessed with visual thinking to be early adopters.
Search Engine Land
JANUARY 24, 2024
Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across Facebook and Instagram.
Heinz Marketing
JANUARY 24, 2024
By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.
Search Engine Land
JANUARY 24, 2024
PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category perf
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Membrain
JANUARY 24, 2024
When I started playing golf about four years ago, I was intrigued by a technique called the “single plane swing.” Challenging the mainstream is a core value for me, so I liked the idea of a non-traditional way to get good at the sport.
SaaStr
JANUARY 24, 2024
Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. Dini Mehta, former CRO at Lattice, Kate Ahlering, CRO at Calendly , and Mark Wayland, CRO at Box , share their stories and offer advice to founders on: How do you define and refine an ICP?
Adaptive Business Services
JANUARY 24, 2024
Let’s first start with a little background. Dating back to 1977, my entire career was as a B2B sales rep or I was managing a B2B sales team. As a salesperson, I was first introduced to the predecessor of today’s Nimble CRM … the tickler file. For those who may not be familiar with this system, it was a “shoebox” with 12 monthly separators and 31 day separators.
SaaStr
JANUARY 24, 2024
So sometimes steady and even is the right path. SproutSocial is one of those. Founded back in 2010, it had steady growth to $100m ARR, IPO’d quietly in 2019, then has grown 30%+ annually every year since. That’s compounded to $360m in ARR today, and a market cap of $3.4 Billion, so about 9x ARR. Far better than the average public SaaS company.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Salesforce
JANUARY 24, 2024
Ask a sales pro if they want to do some cold calling, and you’ll likely get some form of, “Do I have to?” For many, the idea of calling a stranger out of the blue isn’t so appealing. But mastering the art of the cold call can spell sales success, and it doesn’t have to be painful. This guide will explain the nuts and bolts of cold calling, including my favorite frameworks for approaching calls and some script templates you can start practicing with right now.
SalesProInsider
JANUARY 24, 2024
“How are you today?” “Sorry to hear about the Packer’s loss last weekend, what was your highlight of the season?” “How has your day been so far in the new location?” “How are the kids?” What do you think about those questions? Maybe you’re thinking, “Oh, the dreaded small talk!” Well, “small talk” is only small if you make it so. You see, each of those questions can be a powerful STARTER to a fuller sales conversation…if you guide the conversation in that direction.
SalesLoft
JANUARY 24, 2024
Setting goals is such a common activity. We do it in our work and personal lives. With so much experience it’s surprising that we are all not experts in achieving them. As a sales manager or revenue leader, the dilemma is not in establishing the goal, but in the setting, checking and adjusting them to ensure success. So let’s start with the basics.
RAIN Group
JANUARY 24, 2024
If you're part of a sales enablement team, you know the pressure that comes with shaping a sales force into a team of top performers. To facilitate this transformation, a well-thought-out sales training program is essential. And when it comes to the logistics of running a successful program, there are a lot of moving pieces you must attend to. Here's a helpful summary (and checklist) to ensure you launch a training program that isn't just good, but exceptional.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Salesforce
JANUARY 24, 2024
Silos happen. Even when different design teams work on the same products, using the same tools and design system, it takes effort to be consistent about collaboration. When teams don’t work together, it can affect how a customer or end user experiences your product. How do you get busy co-workers to be more intentional about cross-team engagement? As members of the DesignOps team within product UX at Salesforce, we’re dot connectors and bridge builders.
Martech
JANUARY 24, 2024
Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated AI and ML into their platforms to drive segmentation and predictive analytics, but the rapid growth of generative AI has opened the door to many new possibilities. One area of particular interest is ideation and content creation for text and images.
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