Wed.Jun 07, 2023

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A Confluence of Forces Changing B2B Sales

Iannarino

In 1965, the futurist, Alvin Toffler wrote, "The acceleration of change in our time is, itself, an elemental force. The accelerative thrust has personal and psychological, as well as sociological consequences. unless man quickly learns to control the rate of change in his personal affairs as well as in society at large, we are doomed to a massive adaptational breakdown.

B2B 277
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There Are No Handicaps in Sales

Membrain

I love to play golf. What’s fun with golf is that it’s a difficult sport, both technically and mentally, and when you’re doing it, you really get into the flow. You can’t be thinking about anything other than your next shot.

Sports 145
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5 Tips to Grow Your Customer Base

Sales Pop!

Growth in your small business can open doors for you to achieve what you’ve always wanted to build. So if you’re feeling stuck in a rut, it may be worth investing in avenues of growth. One of the best ways for a small business to grow is to attract new customers. Of course, your current customers are valuable. They’re the foundation for your future.

Customers 130
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Why video is the marketing channel you can’t afford to miss

Martech

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Dear SaaStr: What’s the #1 Way I Can Accelerate My Career Growth?

SaaStr

Dear SaaStr: What’s the #1 Way I Can Accelerate My Career Growth? My uber-learnings: Find the best boss you can; and Take on every initiative, project, task and endeavor you possibly can from her. And work for them for a while. Long enough to get promoted once, ideally twice. Ideally 3-4 years. The best career accelerator I ever got was working for a few great bosses.

Growth 116
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51% of SMB marketers say they’re stuck with redundant martech

Martech

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. This redundancy is expensive and inefficient. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. Some 39% of marketers in these companies say they spend more time on tasks because of martech, which performs identical or overlapping functions.

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5 steps for building a recession-grade ABM program

Martech

Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent data that produces few results? In today’s challenging economic environment, your program has to work better than ever. Casting a wide net in a sea with fewer fish will be less productive.

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Learning About Data Is Easier Than You Think

Salesforce

There is arguably nothing more valuable to your company, and central to its success, than data. According to a 2023 survey , 88% of business leaders are increasing investments in data and artificial intelligence (AI). But only 39% of companies make data training available to all employees. We can help you change that. Learning about data isn’t as hard as you might think.

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Scaling Past $10M ARR: Listening to the Market and Defying Tradition with WorkRamp CEO Ted Blosser (Video)

SaaStr

Scaling a tech startup doesn’t come easy, and when you’ve tried all the conventional SaaS advice, it might be tempting to give up. But sometimes, the road less traveled is the path to success. In an eye-opening workshop, WorkRamp CEO Ted Blosser shares how to overcome setbacks, trust your customers, and defy traditional wisdom to carve out a path to growth.

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7 ways to maximize landing page conversions

Martech

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Account Executives: Steal this framework to self-source 30%+ of your pipeline

Sales Hacker

Top performing AE’s self-source 25-40%+ of their pipeline from outbound prospecting efforts (Salesloft and the Bridge Group). So what exactly are these top performers doing differently? 1) Hyper-focus on their top accounts (and disqualify the rest—usually more than half) 2) Not afraid to outbound directly to senior executives (and know the language they speak) 3) They don’t rely on marketing and SDR s to hit their number.

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5 Interesting Learnings from Twilio at $4 Billion in ARR

SaaStr

So Twilio is perhaps the top “hero” SaaS company that has taken the biggest hit from the crunch of 2023. Twilio dominates many of its spaces and segments. It’s the Stripe for Communications. But that’s also a segment of the market when customers have cut back heavily. As a result, growth has radically slowed for the first time ever, to just 15% at $4 Billion in ARR. 5 Interesting Learnings: #1.

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7 ways to maximize landing page conversions by Cynthia Ramsaran

Search Engine Land

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.

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How to Lose a Negotiation in 7 Easy Steps

Hubspot

Every step of your sales process is a struggle in its own right, so by the time you reach the negotiation stage, it can feel like you've run a marathon — but you still have a ways to go. Landing on agreeable terms that sufficiently suit your interests is a finicky, often frustrating process that can go south on a dime. Winding up on the wrong side of a slanted deal or losing out on a potential agreement entirely are possibilities in every negotiation — and you need to know how to steer clear of

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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10 ways B2B SaaS companies can use link building for better rankings

Search Engine Land

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” “alternative,” or just “how to.” With the right search queries, you can find an endless list of prospective domains to pitch.

B2B 84
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Jason Zintak on How AI Makes Sales Smarter and Measurable

G2

In episode 5 of the GTM Innovators podcast, Jason Zintak joins G2 Chief Revenue Officer Mike Weir. Check out this recap to learn about the conversation.

GTM 59
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Microsoft Advertising is updating its Cross-Device attribution model

Search Engine Land

Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of product updates: “The new Cross-Device attribution model allows us to better track and connect your customers’ conversion journeys across different devices and sessions.

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Generative AI For The Enterprise

Accent Technologies

Accent Assist gives enterprise teams their own custom Chat AI solution. Our powerful knowledgebase combined with foundation models from OpenAI, Google and Meta to answer detailed questions about your products, services, accounts, opportunities, and pipeline. You can even get detailed recommendations for next steps and improvement. Accent Assist is a transformative tool for enterprise revenue teams.

Trust 52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Top 10 insights for SEO and PPC success in China

Search Engine Land

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. 1. Understand the Chinese market and audience Gaining insight into the Chinese market and its audience should be your goal to succeed in China.

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In-Person Sales – Your Ultimate Guide

The 5% Institute

In today’s digital age, where online transactions and virtual interactions are becoming increasingly common, the value of in-person sales cannot be overstated. I n-person sales involve face-to-face interactions between sales representatives and potential customers, providing a unique opportunity to build personal connections and drive business growth.

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Google Bard update improved math and data analysis and Google Sheets exports

Search Engine Land

Google has released two updates to Google Bard, its AI chat bot. The first update is to make Bard better at mathematical tasks, coding questions and string manipulation. The second update is to allow you to export tables that Bard generated directly into Google Sheets. Improved math and data analysis. Google Bard has a new technique called “implicit code execution” that helps it “detect computational prompts and run code in the background,” the company wrote.

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Sales Skills For A Resume – What To Include

The 5% Institute

In today’s competitive job market, having the right set of sales skills can make all the difference when it comes to landing your dream job. Whether you’re a seasoned sales professional or just starting your career in sales, showcasing your abilities effectively on your resume is crucial. Recruiters and hiring managers are keen to see specific sales skills that demonstrate your potential to drive revenue and contribute to the growth of an organization.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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What Does the Future of 3D Printing Look Like?

The Digital Technology

As technology rapidly advances, the future of 3D printing stands to make significant shifts, particularly in sustainable materials and filaments. Now is the best time for 3D printing enthusiasts to get involved as 3D printing is changing industries like health care.

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SPICED Sales Methodology – Your Ultimate Guide

The 5% Institute

Sales methodologies play a crucial role in the success of any business (which you’ll learn about in this Spiced Sales Methodology guide). They provide a structured approach to selling products or services, ensuring that sales teams are equipped with the necessary skills and strategies to convert leads into customers. In today’s competitive market, having an effective sales methodology is essential to drive revenue and achieve business goals.

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How to Choose the Right Mobile App Development For Your Business

The Digital Technology

In today’s highly digitalized world, businesses of all types and sizes are heavily reliant on mobile apps to connect with their customers, enhance brand visibility and drive revenue growth.

Growth 52
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B2B Sales Consulting – Unlock Your Growth

The 5% Institute

In today’s highly competitive business landscape, effective sales strategies and tactics are crucial for sustainable growth. B2B sales consulting plays a pivotal role in helping businesses achieve their sales goals and optimize their revenue generation process. This comprehensive guide explores the world of B2B sales consulting, providing valuable insights, strategies, and tips for success. 1.

Consult 52
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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6 Strategic Design Tips for Converting Your Pitch into a Microsite

Salesforce

A great slide deck can help win a deal. But what happens to the essential information after the pitch? Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement.

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How To Master Negotiation Strategies

The 5% Institute

Negotiation strategies are an essential skill that plays a pivotal role in various aspects of life, from business deals to personal relationships. The ability to navigate through negotiations effectively can significantly impact the outcomes and benefits one can achieve. In this article, we will explore the importance of having a robust negotiation strategy and provide practical tips and insights to help you become a skilled negotiator. 1.

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6sense CMO Latané Conant on What ABX Really Means [Video]

G2

Who knows more about the market than a Chief Market Officer? Learn more about creating the right go-to-market strategy with 6sense’s Latané Conant.

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How to Make an Established Process Work Instead of Replacing It With a Trendy One

Sales Hacker

Sales teams use various methodologies, including MEDDIC, MEDDPIC, and NEAT, and often switch between them based on the dominant trend. But, as our guest Richard Harris says, one size doesn’t fit all, and it’s not as simple as rip-and-replace if a process doesn’t bring immediate or quick results. In this episode of Sales Hacker, Richard shares how he approaches processes from creation to implementation.

Process 120
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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.