Iannarino
AUGUST 28, 2023
The promise of the linear sales process was that every salesperson could follow it to win enough deals to hit their targets. Some proponents made the bold claim that following the sales process as documented was enough to allow a salesperson to win the client’s business.
Partners in Excellence
AUGUST 28, 2023
Complex B2B change and buying processes are messy—and they are getting messier! It has, always, been messy. For well over a decade, we’ve seen huge amounts of data directly or indirectly demonstrating the impact of the inherent messiness of buying. A few data points: Increasing numbers of change and buying projects fail! Whether it’s data Morten Hansen presents in collaboration, the data presented in The Jolt Effect, we see 60-75% of internal change management/buying projects f
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SaaStr
AUGUST 28, 2023
Nathan Latka of Founderpath is hosting a new bootstrapper workshop track at SaaStr Annual 2023 in our Executive Briefing Center. Anyone with a full pass can sign up through the Braindate app (the sessions are tagged as workshops / Super Braindates). Nathan is also giving out some tickets to his base as well. Next Week: 13 Bootstrappers On Stage, 9 Revenue Graphs, 18 SaaS Templates, 2 Book Signings ” We’re putting our money where our mouth is.
G2
AUGUST 28, 2023
In today’s digital era, data is vital for any business. Every piece of data collected is capable of being valuable. Customer information, employee records, financials, and intellectual property are some resources that must be stored in a readily accessible and secure location.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
AUGUST 28, 2023
Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in 2020. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2020 to $23.6 billion in 2023, per Statista. Organizations are spending 25.4% of their marketing budget on technology, says Gartner.
G2
AUGUST 28, 2023
Learn about AI data analytics and its use cases in several industries.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 28, 2023
Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some concerns around the accuracy of AI-generated content, as well as omissions leading to some information being taken out of context, SEO expert Eric Enge explained that the technology is still a fantastic tool for creative inspiration and sa
Martech
AUGUST 28, 2023
Artificial Intelligence is a wondrous thing. While it’s been around for a long while, it recently has really started to enter our lives in obvious ways. For instance, martech platforms are rolling out tools that allow users to generate campaign ideas. However, this leads to an interesting question: Just because an AI tool can write creative copy, should it always do so?
SaaStr
AUGUST 28, 2023
So times haven’t been tough for everyone in SaaS the past 12-18 months. If you were in AI, if you were in hospitality, if you were in parts of e-commerce, if you were in mobile … things mostly have been Pretty Normal. But other segments have been hit with a sledgehammer. In particular, folks impacted by The Great App Layoff, where 10% or more of many orgs’ app stack was cut.
Salesforce
AUGUST 28, 2023
Are marketing trends moving too fast? That’s a question many of us may ask with the rise of AI and other evolving technologies. On the other hand, some may be wondering why their business’s customer experience is diminishing as they lose sight of value and connection. Perhaps you’re moving too fast, trying to keep up with the pace of innovation — and fearing falling behind if you don’t.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
AUGUST 28, 2023
Discover how three breakout SaaS companies scaled from an idea to hundreds of employees and $1B+ valuations, all while living their values along the way. Notion COO Akshay Kothari, Motive CEO and Founder Shoaib Makani, and CEO and Co-Founder of Incredible Health Iman Abuzeid share the secrets of ensuring their company-centered values and purpose remained an anchor amidst hypergrowth.
Heinz Marketing
AUGUST 28, 2023
By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. However, in this fast-paced environment, the true north star remains a well-crafted and meticulously executed strategy. Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination.
Search Engine Land
AUGUST 28, 2023
TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad content matters more than targeting. TikTok’s algorithm is incredibly powerful in matching content to user activity for organic and paid content.
Martech
AUGUST 28, 2023
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency.
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Search Engine Land
AUGUST 28, 2023
We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments. For example, designers (or UX / CRO specialists) may think they can increase a site’s conversion rate by 10% by cutting content and giving a more streamlined look.
Hubspot
AUGUST 28, 2023
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Before you ever pick up the phone for prospecting , you have to determine whether the person you’re calling fits your ideal prospect profile. That starts with you understanding your company‘s value offering like the back of your hand.
Search Engine Land
AUGUST 28, 2023
Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some concerns around the accuracy of AI-generated content, as well as omissions leading to some information being taken out of context, SEO expert Eric Enge explained that the technology is still a fantastic tool for creative inspiration and sa
Understanding the Sales Force
AUGUST 28, 2023
If you grew up in the sixties and seventies like I did, then you remember when TV shows had theme songs that were so good, they were also hit songs. A few that come to mind are the theme songs from shows like Happy Days, LaVerne and Shirley, The Love Boat, Hawaii Five-O, Mission Impossible, All in the Family, Welcome Back Kotter, WKRP in Cincinnati, and Cheers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
AUGUST 28, 2023
Bing Chat now works in Chrome, Google’s web browser. Microsoft initially launched Bing Chat to work only on its own browser, Edge. Then Microsoft began testing Bing Chat support on other browsers, such as Chrome and Safari, but it was not fully available to all users. Chrome support for Bing Chat. Mikhail Parakhin, the CEO of Bing, wrote on X last week that Bing Chat now works for 100% of Chrome. “Chrome is shipped a 100%,” Mikhail Parakhin wrote.
Accent Technologies
AUGUST 28, 2023
The gap between consumer ChatGPT AI and enterprise ChatGPT solutions is about more than just terminology. While consumer ChatGPT paints a broad picture, enterprise solutions drill down to the unique challenges and opportunities faced in sales. Sales leaders, in particular, require tools that can grasp the nuances of their market, strategy, goals, and desired actions.
Search Engine Land
AUGUST 28, 2023
Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 million “monthly active orderers” as they shop. 1. Instacart’s 2023 ad revenue.
Accent Technologies
AUGUST 28, 2023
Beyond Chat: A Strategic Partner for Your Sales Endeavors Navigating the gap between consumer AI and enterprise solutions is about more than just terminology. While consumer AI paints a broad picture, enterprise solutions drill down to the unique challenges and opportunities faced by businesses. Sales leaders, in particular, require tools that can grasp the nuances of their market, strategy, and goals.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
AUGUST 28, 2023
SEO is not just about keywords and content. It ensures search engines can effectively access, crawl, and interpret a website. This is where technical SEO comes into play. As I highlight in my article “ Unleashing enterprise SEO superpowers: The 4 pillars for SEO success ,” mitigation and error management in technical SEO are crucial for a flawless online experience.
Accent Technologies
AUGUST 28, 2023
Harnessing AI Brilliance for Unmatched Content Excellence In the digital landscape, a multitude of content tools vie for attention. Yet, while consumer AI offers broad solutions, it's the specialized prowess of Enterprise ChatGPT that truly caters to businesses. Designed with marketing leaders in mind, it bridges the gap between generic content generation and tailored business insights.
G2
AUGUST 28, 2023
As a 5x SaaS entrepreneur, I know that scaling a startup for high-growth requires a blend of strategic vision, relentless execution, and a deep understanding of customers.
The Digital Technology
AUGUST 28, 2023
WhatsApp provides the capability to erase chats and messages within its online messaging interface. However, the predicament arises when a crucial WhatsApp message or conversation is unintentionally deleted WhatsApp chats or misplaced during actions like device resetting or replacement.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Veloxy
AUGUST 28, 2023
Thanks to our increasingly hectic lifestyles, nobody’s got time to waste anymore. Especially not on strangers trying to hawk one thing or another. Factor in the relentless competition and it’s literally the worst time to be a salesman. Heck, even salespeople hate receiving cold calls from other inside sales and field sales reps. Did someone say hypnosis?
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