Tue.Jun 24, 2025

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Why Your Homepage Is Killing Your Conversions (And What to Build Instead)

ClickFunnels

The post Why Your Homepage Is Killing Your Conversions (And What to Build Instead) appeared first on ClickFunnels. You’ve been told your homepage is the face of your business. The digital welcome mat. The starting point of the customer journey. But that logic is precisely why your conversions are stuck. Listen up: Static homepages don’t sell.

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Discovery, A Product Pitch In Disguise!

Partners in Excellence

Great discovery is foundational to understanding our customers and their needs. Too often, we skip it, instead rushing to pitch our products. When we do some nominal level of discovery, it’s actually a product pitch in disguise. Our questions aren’t oriented to understanding their needs or what they seek to change. Instead they steer the customer to express their needs in terms of the capabilities/features of our products.

Pitch 107
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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

We’re living through the biggest transformation in B2B sales since the birth of SaaS itself. ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates.

GTM 71
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Advanced agentic use cases for Digital Asset Management by Vertesia

Martech

The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening in digital asset management (DAM). Forget earlier discussions of metadata enrichment and basic content generation; we’re entering an era where autonomous AI agents will redefine how we interact with, manage and capitalize on digital assets.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? In this live panel from the GTM Fund AGM, three early-stage leaders from three exceptional companies—Centari, Atrix AI, and Gaiia—break down how they’re closing enterprise deals in some of the most challenging verticals: legal, pharma, and telecom.

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Take a look at what’s inside Agentforce 3

Martech

Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the visibility and control they need to scale their AI agents. Visibility is a fundamental problem for early AI agent deployments. Simply put, teams can’t see what their agents are doing. It’s no surprise Agentforce 3 takes steps to increase control for businesses deploying AI agents.

More Trending

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Klaviyo turns AI and data loose on the challenges of multichannel marketing

Martech

Marketers need to keep pace as consumers use an ever-increasing number of channels to engage with brands. That often leads to the type of silos and fragmentation they’ve battled for years. Today, Klaviyo introduced new AI-powered product features at its K:LDN event in London to help marketers deliver personalized, cross-channel experiences from one platform.

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Dear SaaStr: How Much Equity is Typically Given Out to the First 50 Employees?

SaaStr

Dear SaaStr: How Much Equity is Typically Given Out to the First 50 Employees? Typically, for the first 50 employees, you’re looking at allocating around 10%-20% of the company’s equity in total. This is usually set aside in the employee stock option pool (ESOP) early on, and then refreshed as needed after each funding round. The exact percentage depends on how aggressively you’re hiring, your growth stage, and how much equity you want to reserve for future hires.

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Retail media moves from the bottom of the funnel to center stage

Martech

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems.

Retail 72
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The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart

David Meerman Scott

Last week in Rome, I met Stefano Paciotti and his family at their fabulous gourmet food shop in Rome, located close to Vatican City. I was eager to learn how Stefano used Instagram , Facebook , and TikTok to build fans and transform a small family business into an international success story.

Closing 59
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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3 tools every martech pro needs to turn strategy into action

Martech

Marketing technology is a team sport. As martech practitioners, we often wear many hats across organizations and projects. Our specific responsibilities can vary depending on our position within the organizational structure. As a result, we’re called on to support and lead a wide range of initiatives, each demanding different skills and approaches. The following tools can help us take effective action and drive progress.

Sports 62
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How to Spot Dead Deals Hiding in Your Pipeline Before It’s Too Late (Ask Jeb)

Sales Gravy

Here's a question that'll make your blood boil: Why do most sales leaders spend their pipeline reviews asking about dollar amounts and close dates while completely ignoring whether their reps actually have real deals? That's the brutal reality I see in sales organizations every single day. Leaders are obsessing over MEDIC, BANT, and other qualification frameworks while their pipelines are stuffed with dead deals that will never close.

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Ready for the Holidays: Perform a Security Review in June

Salesforce

It’s summertime, which means the holidays will be here before you know it. June is the right time to revisit and shore up security for your ecommerce website. Whether you are new to this or have been operating in the ecommerce industry for years, you can never be too secure. Here are some ways to prepare to take on security threats during the busiest time of the year.

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Why You Need to Become Obsessed With Process Goals (Money Monday)

Sales Gravy

Ben Hogan, who was arguably the greatest ball striker the game of golf has ever known, taught that if you wanted to improve your swing you should focus on the cause rather than the result. This was good advice for golfers and brilliant advice for sales professionals. Because in sales, if you want to sell more it pays to become obsessed over your behaviors, techniques and processes rather than your outcomes.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Introduction: Your Trust is Our Foundation

Salesforce

At Salesforce, trust is our #1 value. We understand that our customers’ success depends on the security of their data. That’s why in addition to our ongoing internal security assessments, we continuously invest in rigorous security research through external initiatives, leading to continued proactive product improvements. Today, we are sharing insights from a recent collaboration, offering a closer look at how we’re working to protect your Salesforce environment.

Trust 59
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How AI Overviews Are Quietly Rewriting the Rules of Search

G2

“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO specialist who, like many of us, used to pine to make it to the top 10 blue links.

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The New Leadership Test: Master AI for Strategy, Model It for a Smarter Company

Salesforce

Two years ago, “AI literacy” was a niche C-suite term. Today, how executives use AI is evolving, as they discover AI is an essential thinking partner. The most effective among them are using it daily. They’re using it to set strategy, and as a cognitive sparring partner to challenge biases, preempt unseen risks, and do competitive analysis.

Angle 78