Anthony Cole Training

MARCH 10, 2023

Selling value as a strategy for selling is not effective. So, what should you do instead? Watch part 1 of our my new 3-part series, Selling Value Without Selling to find out.

Sell 294

Sell Sales 294

Iannarino

MARCH 10, 2023

The reason professional B2B selling evolves over time is because decision-makers need something new from salespeople. When your prospective clients experience a change in their environment, their lack of knowledge and experience causes them to need a greater level of help from the sales reps.

Sales 277

Sales B2B Clients Prospecting 277

Martech

MARCH 10, 2023

Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

Gaming 120

Gaming Non-Profits Networking Price 120

SaaStr

MARCH 10, 2023

The SaaS Capital Index from SaaS Capital had a nice summary this week of the 3 low points we’ve seen in SaaS multiples, and this chart puts things in great context: As you can see above, in the early days of SaaS … it was tough to be a public SaaS company. Public multiples often were around 4x-5x in 2008, and then the global meltdown came, and public multiples fell to as less than 2x revenue for a while.

116

116

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Heinz Marketing

MARCH 10, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing Attribution models always seem to be a hot topic. What’s the best attribution model? How do you implement it? Do you need an attribution tool/platform? I would imagine most companies have asked these questions at some point. If it were easy everyone would be doing it, right?

Consult 116

Consult Start-ups Follow-up Clients 116

Martech

MARCH 10, 2023

Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year. Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, and speculate about which up-and-coming prospects from the minor leagues might be ready to make the leap to the big league.

Objectives and Key Results 114

Objectives and Key Results Target audience/market Campaign Technology 114

Martech

MARCH 10, 2023

Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain store is now the exclusive seller of Roku-branded TVs. This comes the day before the pair launch Roku City, an in-person, interactive activation at South by Southwest (SXSW). First partner and first party.

Entertainment 103

Entertainment Retail Launch Networking 103

SaaStr

MARCH 10, 2023

Product-led growth is a hot topic. As a startup, you want people to love your product, plain and simple. Getting them to love it is more complicated. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales. Product-led growth is a GTM strategy where the product is the main driver for growth.

Growth 98

Growth Product Cold Call Process 98

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. And, if you’ve done audience research, you’ve probably heard of personas, too. A persona is a content strategy tool used to understand your audience on a deeper level and position all of your content so it speaks to them effectively.

B2C 91

B2C Represent Angle Click Through Rate 91

Partners in Excellence

MARCH 10, 2023

I was reading an interesting article today. It concerned a group of early stage CEOs looking for “new approaches to selling.” The arguments were thoughtful–“Is there a faster easier way to scale?” These executives struggled to hire and onboard quickly enough to address the opportunity. “Is there a more cost effective way to reach customers than through a direct sales organization?

Manufacturing 62

Manufacturing Retail Growth Sell 62

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Search Engine Land

MARCH 10, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” The deal was first announced April 13, 2007.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Partners in Excellence

MARCH 10, 2023

The concepts of scarcity and abundance touch all aspects of our lives. The more scarce something is, the more we tend to value and want it. The more abundant something is, the more we take it for granted of fail to pay attention to it. We see it in virtually every aspect of our lives. A common example in these discussions is food. When food is scarce, we tend to be very careful with what food we acquire and consume.

Trust 48

Trust Technology Technology Customers 48

Search Engine Land

MARCH 10, 2023

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. Despite this, there’s no visible optimism within the industry. Some say the brewing economic crisis will hit the SEO industry first and hardest, with a few high-level firings of top SEO executives and industry leaders having fueled such fears.

Real Estate 96

Real Estate Government Engineering User Experience 96