Iannarino
MAY 16, 2023
One mistake weak salespeople make is pursuing clients that are easy to win but difficult to service after the deal is closed. These easy-to-win clients desperately need a salesperson to agree to take their business because better salespeople refuse it. Once an unsuspecting salesperson wins these undesirable clients, the client’s constraints become the salesperson’s company’s problems.
Martech
MAY 16, 2023
AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.
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SaaStr
MAY 16, 2023
So a recent SaaS survey confirmed what I’ve experienced over the year: outsourced SDRs are tough to make work. It would be so great if we could all outsource sales, sales development, sales operations, and more. It really would be great. It’s just hard in practice to outsource something you don’t already know well yourself. Personally, I’ve seen it sort of work a few times — and that’s why I added “sort” as an option, and 26% of you also said it
Heinz Marketing
MAY 16, 2023
By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. However, with so many different platforms and formats to choose from, it can be hard to know where to start. Luckily, we’ll explore the best practices for incorporating video into your social media marketing strategy, including choosing the right platform, creating high-quality content,
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
MAY 16, 2023
Less than 10 minutes after the release of ChatGPT , I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it sure felt that way. Since then, I’ve received countless solicitations from companies offering all kinds of AI-generated solutions. Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better?
SaaStr
MAY 16, 2023
In the first quarter of 2023, global venture funding fell to $59 billion, down from a peak of $181 billion in Q4 2021. Deal sizes are falling, late-stage rounds are down by 45%, and funding rounds are taking longer to complete. Despite the challenges, there is still some good news: founders who launch companies in this market may be rewarded with a specific set of advantages.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
MAY 16, 2023
What does AI + Data + CRM mean? Learn more with AI + Data + CRM Trailhead Quests How to participate Businesses have tried and failed to get value from their customer data for years. It’s easy to see why—it’s hard to connect data from different systems, harmonize it into something useful, and most importantly put it to work for your customer. Now, there’s a solution.
Martech
MAY 16, 2023
There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few. This theory is fundamentally flawed because agility is a mindset and a new culture with strategies that support how you achieve the new desired state.
Search Engine Land
MAY 16, 2023
Performance Max (or PMax) campaigns are gaining traction among search advertisers. Google’s machine learning resources optimize ad placements across Google’s entire network of inventory. This lets advertisers maximize their efforts and reach their target audiences more efficiently. However, there are always trade-offs when taking advantage of these proprietary capabilities, especially as we lose more visibility and levers to pull.
Martech
MAY 16, 2023
Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings?
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
MAY 16, 2023
Running a successful agency means skillfully navigating a complex environment filled with challenges and opportunities. This involves managing multiple projects efficiently, going above and beyond client expectations, and consistently achieving profitability. Teamwork Co-Founder, CEO, and former agency owner Peter Coppinger has created the ultimate step-by-step guide for agencies of all sizes. “ The Ultimate Guide to Scaling Your Agency ” is packed with practical insights and actiona
Understanding the Sales Force
MAY 16, 2023
My wife and I were on a Mother's Day walk when we saw something I had never seen before. I should have snapped a picture but I didn't, and could not find a single picture on the internet that captured what we saw. The image above certainly doesn't do the view justice.
Search Engine Land
MAY 16, 2023
Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Why we care. Nearly all consumers research purchases online and rely heavily on ratings and reviews. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products.
The 5% Institute
MAY 16, 2023
Sales managers are instrumental in managing and leading a sales team towards achieving the company’s revenue goals. They are responsible for driving sales growth, building strong relationships with clients, and maximizing sales opportunities. A successful sales manager possesses a unique set of skills and qualities that enable them to excel in their role.
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Search Engine Land
MAY 16, 2023
Amazon is hiring – with the goal of making generative AI part of its product search experience. Job details. Amazon is searching for promising talent in software engineering and search marketing to reimagine search and create a seamless experience on their ecommerce platform. According to Amazon’s listing: “This will be a once in a generation transformation for Search.” Reinventing Amazon search.
The 5% Institute
MAY 16, 2023
In today’s fast-paced and dynamic business landscape, effective management plays a pivotal role in the success of any organization. Management roles encompass a wide range of responsibilities and skills that are crucial for steering the company towards its goals. This article dives into the various aspects of management roles, exploring their types, key responsibilities, required skills, challenges faced, role models, and the benefits they bring to organizations.
Search Engine Land
MAY 16, 2023
So you’ve won a new SEO client – hooray! Before you officially get the partnership kicked off, there’s a lot of ground to cover to help you set the stage for success and make a great first impression. As SEOs know, every website has two areas that need focused analysis before you kick off an SEO program: content and back-end setup. This article will tackle five initiatives my team undertakes right after the contract is signed to find and address those critical fixes and ensure we’re
The 5% Institute
MAY 16, 2023
Sales is the lifeblood of any business, driving revenue and growth. However, achieving consistent sales success can be challenging, even for experienced professionals. That’s where sales coaches come in. In this article, we will explore the world of sales coaching, its benefits, and how it can help you and your team reach new heights. What is a Sales Coach?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
MAY 16, 2023
Earlier this month, Microsoft announced several new features for Bing Chat , to celebrate the launch of Bing Chat and co-pilot 100 days ago. Some of those features we have seen go live and many more are now live today. The new features we covered earlier include image answers with knowledge cards and optimized answers. As a reminder, Bing Chat removed the waitlist earlier this month, opening Bing Chat to those who want to use Microsoft Edge.
Sell Or Die
MAY 16, 2023
In this episode we talk with Honoree Corder, the author of more than 50 books, publishing consultant, TEDx speaker, and the Founder of Indie Author University. Honorée passionately turns aspiring non-fiction authors into bestselling and best earning authors (and so much more)! She also runs the Empire Builders Mastermind, does all sorts of other magical things, and her badassery is legendary.
Salesforce
MAY 16, 2023
Customer intimacy, the marketing strategy that helps you make powerful connections with your customers, is not new. The unconventional term has been around for three decades: Harvard Business Review wrote about it in 1993, Forbes caught up with it 10 years later, and today, we’re still talking about it. What is customer intimacy, and why is it relevant now?
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