Iannarino
AUGUST 8, 2023
Mark Twain once said that someone who doesn’t read is no better off than someone who can’t read. Yet, here we are in the third decade of the 21st century and we are post-literate. Most people you learned about in school—due to their accomplishments—were readers. They studied what was written before they were born, including the Greeks, the Romans, and the many great thinkers through time.
Understanding the Sales Force
AUGUST 8, 2023
We were at the Zoo when we came upon this particular monkey. He was holding on to the chainlink fence with both hands and both feet – probably not very unusual for a monkey, but he was sitting on a basketball! So the monkey is following a traditional methodology for hanging on, but being authentic, allowing his silly personality to come through, and getting those who were interacting with him to laugh.
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Search Engine Land
AUGUST 8, 2023
Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. It’s important to stay up-to-date with Google’s latest features, and test them, so that you can gain early learnings to help shape your campaigns
Martech
AUGUST 8, 2023
Media buyers don’t know much about bid shading and it’s costing them $6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
AUGUST 8, 2023
X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer. The Elon Musk-owned platform claims it underestimated how popular the program would be, and so needs more time to review things before processing payments. An estimated payout date has not yet been confirmed, however, X originally said it would occur the week of July 31.
Martech
AUGUST 8, 2023
ChatGPT and its AI-driven cousins have created a ton of discussion about the future of content. What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. That’s not for lack of technology. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 8, 2023
Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves in the customer data platform space. What is Zero Copy Data Access? Zero copy data access (ZCDA) is a technique that allows data to be transferred between applications without being copied from one memory location to another.
Search Engine Land
AUGUST 8, 2023
Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? We’ve all been there. This article will help you find a way to get away from vanity metrics and determine the SEO metrics that matter. We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us.
Martech
AUGUST 8, 2023
Acura’s real-life recreation of Uncle Noboru’s garage and Integra S Type from “Chiaki’s Journey” web series. Image: Acura. The high-performance Integra Type S, part of Acura’s bestselling Integra lineup, is an even bigger hit online than in dealers’ showrooms. It’s a star of Acura’s wildly popular animated web series, “Chiaki’s Journey,” now in its second season.
Search Engine Land
AUGUST 8, 2023
Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
AUGUST 8, 2023
So there’s a sort of org chart you’ll probably end up with at least twice as you start scaling in SaaS: The “Headless” Sales Org. What’s that? It’s a bunch of sales reps without anyone to manage them other than … you. There are basically two times I see this happening, and it happens to most of us: First, when you are just getting going, and doing founder-led sales, you start off “Headless” Your job as founders is to close the first 10, 20, 50 customers yourself, then bring on a few reps, then
Hubspot
AUGUST 8, 2023
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sales is, in large part, the art of establishing trust in a tight window. Any prospect who buys from you is trusting that your solution is the best possible fit to suit their needs and that you‘re selling it because you sincerely believe that — but legitimate trust isn’t rooted exclusively in goodwill and friendliness.
SaaStr
AUGUST 8, 2023
We’re doing a new series on SaaStr on what break-out SaaS startups, scale-ups and leaders are seeing out there and first up is Michael Grinich, CEO of WorkOS. Our deep dive includes: What it takes to be “enterprise-ready” today Build vs. Buy in 2023 The stakeholders in a B2D motion Nailing pricing as you go upmarket And much more! You can dig in below now and soon on the pod: The post Michael Grinich, CEO of WorkOS: What It Takes To Sell In the Enterprise Today appeared first o
Predictable Revenue
AUGUST 8, 2023
Michelle Vu joins the Predictable Revenue Podcast to discuss: Conscious Leadership, Collaborative Culture, and the Six Pillars of Culture. The post Conscious Leadership and Collaborative Culture with Michelle Vu appeared first on Predictable Revenue.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
The 5% Institute
AUGUST 8, 2023
In any organization or group, a good leader plays a pivotal role in steering the team towards success and fostering growth. But what are the key qualities that make a leader effective and inspiring? In this article, we’ll delve into the essential attributes that define a remarkable leader and explore how these traits contribute to achieving both individual and collective goals.
Salesforce
AUGUST 8, 2023
To create a great Salesforce solution, you need to understand users and their contexts. But, this discovery stage often suffers budget and time constraints that can put a project at risk. This is where generative AI opens up countless possibilities to streamline and accelerate the strategic design process. Now, challenge framing and project scoping don’t have to be a luxury.
G2
AUGUST 8, 2023
Referral traffic can be immensely valuable to drive qualified users to your site. This article breaks down how to find G2 referral data and why it matters.
The Digital Technology
AUGUST 8, 2023
When it comes to developing mobile apps, Flutter has shown itself to be the most effective framework. Google’s Flutter has quickly become the preferred choice among developers because of its sleek UI and short development cycle.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
G2
AUGUST 8, 2023
If you're new to the world of containers, Kubernetes and Docker are two terms you've probably heard of but may not be aware of their distinctions yet.
Search Engine Land
AUGUST 8, 2023
When you think of Facebook and Instagram Ads , you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t mean you can’t use Meta Ads for lead generation. From B2B tech companies to professional and local services, there’s no reason you can’t use the world’s largest social network to generate a pipeline for your business.
SaaStr
AUGUST 8, 2023
The role of finance in SaaS is changing. No longer are finance teams the traditional “bean counters” of ages past. Instead, due to a decade-long exodus from Wall Street, the strategic CFO has burst onto the tech scene. IVP Partner Michael Miao explains, “The role and the scope of the modern finance team has changed dramatically in the last decade. I think what we’re seeing in all of our portfolio companies and tech at large is that finance is increasingly seen as strategic, and they now have a s
The 5% Institute
AUGUST 8, 2023
In the realm of customer service, the phrase “the customer is always right” has become a mantra for businesses across the globe. However, is this saying an unquestionable truth, or is there more complexity beneath the surface? This article delves into the concept and uncovers the truth behind the notion that the customer is not always right.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
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