Iannarino
NOVEMBER 6, 2023
A few days ago, a sales humor profile showed a picture of a performer with a note saying the person was a sales trainer being paid $15,000 to tell a sales force that they need to build a relationship with clients.
Veloxy
NOVEMBER 6, 2023
Have you ever felt overwhelmed by the sheer number of tools and software at your disposal? Many sales teams find themselves juggling multiple tools, each promising to be the silver bullet for sales success. Yet, instead of streamlining operations, this often leads to confusion, inefficiencies, and a longer sales cycle. This article isn’t just another piece discussing the challenges of a bloated SaaS tech stack.
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Sales Pop!
NOVEMBER 6, 2023
There is nothing better than ‘Finally’ feeling confident about business! But we are to heed the signals not to remain steadfast and allow our egos to grow; otherwise, we may experience a disastrous upheaval! Admittedly, the amount of learning is almost unbearable upon starting a career. But with dedication, we journey forth and embrace better strategies for business growth.
Partners in Excellence
NOVEMBER 6, 2023
Sometimes our success limits our thinking about what we could be achieving. We think we are doing well, but we really should be doing so much more. I’ve written, often, about how we “settle” for win rates of 15-20% and are happy achieving our growth goals. While these organizations are hitting their targets, and sometimes with aggressive YoY scaling, they should be doing so much more!
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
NOVEMBER 6, 2023
In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.
SaaStr
NOVEMBER 6, 2023
So things are all over the place these days. If you’re selling software to SMB merchants and outside of tech like Shopify and Toast and Monday , things are pretty, pretty good, if in some ways still harder than before. If you’re selling sales and marketing software, like Zoominfo, it can seem a lot tougher than 12-18 months ago. If you’re selling cloud infrastructure, for the most part, growth may be down a smidge but is still strong, e.g., MongoDB.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
NOVEMBER 6, 2023
Dear SaaStr: Should Co-Founders Issue Themselves 100% Vested Shares at Founding, Or Vest Over 4 Years? There are fewer bigger mistakes you can make as a founder than not having 4+ vesting. Ideally, 6-7 years or even a decade. At least, longer than 4 years if you can. Why? Because vesting protects the most committed founders from the least committed founders.
Martech
NOVEMBER 6, 2023
Marketing automation allows marketers to speed up processes and increase efficiency. Many of these solutions take time and planning to implement. However, there are some quick wins your marketing organization can achieve by making small changes to your existing marketing automation program. They don’t take much effort to get going and they can bring good value to your business.
Search Engine Land
NOVEMBER 6, 2023
Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation of SGE has been evolving almost daily.
Martech
NOVEMBER 6, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Salesforce
NOVEMBER 6, 2023
As a strategic account executive at Salesforce, I spend my days advising companies on how to use emerging technology to grow their business. I can tell you this: C-suite leaders are nervous about generative AI in business. They know they need to do something but don’t have clarity on what, or how. I’ll tell you what I tell them. But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re
Search Engine Land
NOVEMBER 6, 2023
Google Business Profiles (GBP) are the lifeblood of most local businesses’ marketing efforts. For many small companies, having a GBP is often the only way they promote their business online. And if a company’s GBP listing gets suspended, that business will likely lose a ton of business. (Having worked on hundreds of suspension/reinstatement cases for clients, a suspension can even lead to a company going out of business.
G2
NOVEMBER 6, 2023
In episode 12 of the GTM Innovators podcast, Michael Brenner shares a four-step approach to building effective contextual marketing programs. Tune in now!
Search Engine Land
NOVEMBER 6, 2023
Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common SEO pitfalls to avoid during a website platform migration. 1.
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Refreshing Solutions
NOVEMBER 6, 2023
Instagram is expanding its music engagement options by allowing users to add song lyrics to their Reels clips. This feature, which is already available for Stories, will enable users to enhance their Reels with dynamic text overlays that match the rhythm of the music. To utilize this new feature, simply select the “Lyrics” option after adding a music track to your Reel.
Search Engine Land
NOVEMBER 6, 2023
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to the platform’s second-to-none audience targeting.
Understanding the Sales Force
NOVEMBER 6, 2023
Most salespeople can improve sales effectiveness by changing their beliefs and moving out of their comfort zone. My wife took me to a Vegan restaurant for lunch and I ordered a sandwich that consisted of coconut, lettuce and tomato on multi-grain bread. I not only didn’t hate it, I liked it. I showed my wife that it had bacon in it and she swore it didn’t.
Search Engine Land
NOVEMBER 6, 2023
The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Why we care. If Amazon is found guilty of charging brands high fees for showing irrelevant ads that hurt the user experience, advertisers may want to consider moving the
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot
NOVEMBER 6, 2023
The training industry went through massive changes in 2020. Almost every form of education went virtual, from workplace training to recreational courses. Now that we have two forms of training available, it begs the question: What are the real advantages and disadvantages of in-person and virtual training? While choosing between online and in-person training may sound as simple as choosing Door A or Door B, it’s a watershed moment that opens organizations and potential learners up to a variety o
Search Engine Land
NOVEMBER 6, 2023
Ever wonder how Danny Sullivan, Google’s Search Liaison, compiles feedback on issues related to Search and then shares those details with the wider Google Search team? Sullivan regularly does this work but has only shared examples with the public a few times. He shared some of the latest feedback he’s received Nov. 3. What Sullivan shared.
Salesforce
NOVEMBER 6, 2023
Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. During peak shopping season, they’re even more valuable. Need a gift for the in-laws and not sure where to start? Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver.
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