Wed.May 31, 2023

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Discovering the Root Cause

Iannarino

The decision-maker sitting across from me was explaining how every company in my industry had failed him. He disclosed his “problem” and his “pain points,” just as I was hoping. You know that feeling that suggests you are going to have an easy time winning the client’s business? I was certain I was winning this deal. I gave him my legacy approach presentation all about why he should buy from my company.

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How Interactive Emails Can Boost Your Marketing ROI

G2

The future of email marketing is here!

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How to Use Kanban to Win More Deals

Membrain

When I set out to develop Membrain , I knew the sales profession deserved a better CRM platform. I did not realize that much of what we would develop over the next ten years would echo the work of leading thinkers responsible for major shifts and improvements in manufacturing over the past hundred years.

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Our Perspectives Limit What/How We See….

Partners in Excellence

In March, 1976, one of the most famous covers of the New Yorker Magazine appeared. It was Saul Steinberg’s, “View Of The World From 9th Avenue.” It represented “New Yorkers’,” more accurately, a “Manhattanites'” view of the world. The cover was a smash hit, posters were published, I think every office in Manhattan had a framed version.

Pitch 124
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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B2B digital marketing budgets should grow in 2023

Martech

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent.

B2B 123
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We turned Search Engine Land into a chatbot

Search Engine Land

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers our ChatBot sits on top of OpenAI’s ChatGPT.

More Trending

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Boosting B2B Success: The Power of Sales Enablement During Challenging Times

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B 115
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What Sales Tools Look Like in Action

G2

Sales tools are the lifeblood of any efficient sales process.

Sales 105
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Boosting Sales Performance: Unearthing the Potential of Women in Sales with Lauren Bailey

Sales Hacker

In this insightful episode, Colin Campbell of Sales Hacker engages Lauren Bailey from Sales Bar, Factor Eight, and Girls Club in a thoughtful discussion on the dynamics of the sales industry. They delve into the underrepresentation of women in sales and the initiatives aimed at bridging the gender gap. The conversation emphasizes the importance of mentorship and community in fostering a more inclusive and diverse sales force.

Sales 104
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Sales and Marketing Alignment Best Practices

Salesforce

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. In fact, some companies have even begun to merge their sales and marketing teams. Both teams must work together but struggle to communicate and often lose respect for one another.

SQL 98
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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5 Interesting Learnings from Snowflake at $2.4 Billion in ARR

SaaStr

So Snowflake is the high flier in Cloud. It’s one of the few still commanding a premium multiple in today’s world, and still growing at tremendous rates: Snowflake is also a barometer of everything in SaaS and Cloud, because a significant amount of its revenue is consumption-based, at least in part. So when CFOs and others tighten budgets, they’ll also try to buy less Snowflake.

Growth 98
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IT Leaders Can Unleash the Power of AI to Build a Customer Company

Salesforce

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. But pleasing your customers isn’t just about meeting their needs — you need to be one step ahead. In fact, 62% of customers expect businesses to anticipate their needs. But making customers happy is often easier said than done.

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Business Acumen: Vital for All Organizational Functions

The Advantexe Advisor

There are many industries where times are very tough right now. Core markets have slowed down and demand has been cut by up to 20% year over year in too many industries that drive the global economy. Some places like central Europe and Eastern Europe have been hit even harder because of the ongoing Russian war and the impact it is having on energy prices and other goods.

Price 97
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What Is Cloud Encryption? How It Works, Benefits and Examples

G2

Data security and protection are the secrets to success for many businesses, and cloud data security providers are constantly evolving to offer the most advanced features.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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What You Need to Change at $10M to Scale to $100M with Sameer Dholakia, Partner at Bessemer Venture Partners (Pod 664 + Video)

SaaStr

Building a company for $0-$1M in revenue differs wildly from $1-10M ARR. And scaling from $10M to $100M is wildly different still. Sameer Dholakia, Partner at Bessemer Venture Partners with decades of operational experience, shares what you need to change as you scale from $10M to $100M ARR. The short answer is almost everything. Keep an open mind as you move into the next chapter of your company.

Growth 96
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Dominating Demos: Steal This Sales Demo Playbook

Sales Hacker

Enterprise sales reps historically held a 29% win rate but as of 2023, it’s dropped below 20%. SMB sales reps have also seen their win rates drop to 17% from 21% In this masterclass with Mor Assouline you’ll learn how to give demos that are bulletproof in any economy. Don’t miss out on: How to set up next steps after your demo that prospects CAN’T WAIT to show up to.

Sales 93
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Google Search Console Insights adds your growing content report

Search Engine Land

Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your top content over a specific date range. Your growing content report.

Growth 89
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Nimble CRM Contact Syncing – Best Practices

Adaptive Business Services

Please note – While this article discusses Nimble CRM specifically, contact syncing between any two applications may raise similar concerns. Being able to sync your contacts between Nimble and another source is something that is welcomed by most users. It’s a great feature but, if not handled properly, it can create issues. There are a lot of moving parts and that alone contributes to the confusions regarding this feature.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Google modifies shopping ads policies to enhance transparency

Search Engine Land

Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may not be performing well and how to address any issues.

Retail 84
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Boosting B2B Success: The Power of Sales Enablement During Challenging Times

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B 52
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Diversifying your B2B paid media portfolio: When does it make sense?

Search Engine Land

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so.

B2B 82
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#ItStartsWithConversation: On passion, questions, and defining your story

Highspot

Conversations are powerful; they are how we connect, learn, and grow. As we honor Asian American and Pacific Islander Heritage Month, we asked three Highspot employees to share stories of the conversations that have changed their lives, from finding your calling to defining your own journey. “Make mistakes and experience new things.” My parents immigrated to America from Vietnam.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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The New and Improved Predictable Revenue

Predictable Revenue

Cristina Esposto and Gray Norman join the podcast to discuss new changes to the Predictable Revenue brand, changes in service offerings, and the new methodology. The post The New and Improved Predictable Revenue appeared first on Predictable Revenue.

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10 Tips for Selling in Economic Uncertainty

RAIN Group

Closing sales in today’s environment is a real challenge. If you’re in sales or sales leadership, I expect you’re nodding your head. Sales cycles are getting longer, more opportunities are being lost to no decision, and the economy is unpredictable at best.

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Becoming a Master of Creativity to Sell Ideas

Sell Or Die

In this episode we dive into the importance of becoming a master of creativity in order to do some of the following: -Selling Ideas over selling products -Become a creative salesperson over a competitive salesperson -Staying top of mind in every client and potential customer by becoming memorable How We Can Help You Close More Deals: Gitomer Books andCourses Here Sales Mastery Program Here Gitomer Sales Certification Here Speaking and Events Here Custom Sales Processes and Scripts Here

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Episode 24: How Fiber52 is Upending the Textile Industry with Sustainable Dying

Spiro Technologies

Transcript Adam Honig: Now, I’m listening to your accent, Graham, and I’m definitely thinking Southern California. Do I have that right? Graham Stewart: California. I wish. No, it’s Southern Australia. I lived in Australia for 10 years, but I’m originally from Northern England with a terrible accent. People tell me I haven’t got rid of it yet.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Test driving Google’s Search Generative Experience

Search Engine Land

I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI solutions. Those queries were designed to push the limits of each platform. In this article, I’ll share some qualitative feedback on SGE and quick findings from my 30-query test.

UX 103
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How Google’s Search Generative Experience compares to ChatGPT, Bard, Bing Chat

Search Engine Land

I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI solutions. Those queries were designed to push the limits of each platform. In this article, I’ll share some qualitative feedback on SGE and quick findings from my 30-query test.

UX 89