Anthony Cole Training

APRIL 19, 2017

THE DIGITAL AGE SIGNALS AN END TO TRADITIONAL SELLING.

Sales

Engage Selling

APRIL 18, 2017

Working with so many different clients across a variety of industries really opens your eyes to new ideas, strategies and insights. I’m always open to embracing fresh new thinking!

Clients

Understanding the Sales Force

APRIL 4, 2017

Image Copyright BrianAJackson. Over the years I've debunked a number of articles that cited nothing but junk science. The authors often relied on observation, anecdotal evidence and personal opinion while proclaiming traits, competencies, skills and differentiators between top salespeople and everyone else. Today those articles would qualify as fake news.

Up-sell

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. This is both ineffective and stressful. It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y].

Growth

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

A Sales Guy

APRIL 10, 2017

Look sometimes “rules” and “regulations” blind us to the most obvious and simple solution and this was the case for United Airlines this weekend. United overbooked a flight. It happens, I get it. In an effort to maximize bookings and make sure flights are full, airlines commonly overbook anticipating people don’t show, miss their connections, etc.

Legal

Hubspot

APRIL 26, 2017

Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.

Engage Selling

APRIL 21, 2017

The world is run by people who follow up, and for sellers, that means being persistent. You will win more business by being persistent than anything else.

Sales

Score More Sales

APRIL 14, 2017

Al Martin was the best sales manager I ever had. He led by example and you could often see a split second of decision making before Al would give you an answer based on his very clear sense of right and wrong. Once Al and I went in person to a sales call. The executive we were to meet with was running late. Rather than sit and wait, Al (who was about 6’5”) stood up in the waiting area and slowly paced – occasionally checking his watch.

Sales

ConversionXL

APRIL 24, 2017

Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which left optimizers around the world waiting in line to try it out. Now that it’s out of beta, you can give it a try without the wait. But what can you expect? How do you configure it properly?

A/B testing

A Sales Guy

APRIL 17, 2017

I went public recently arguing that sales coaching offered the greatest opportunity for sales organizations to accelerate sales in 2017. You can see my very public declaration here. You know me, I don’t hold back when I make a prediction. But in this case, my declaration isn’t enough. I want more. In spite of my bullish outlook on the power of coaching salespeople in driving and exceeding quota, I wanted to know more.

Quota

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Hubspot

APRIL 25, 2017

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that?

CTR

Anthony Cole Training

APRIL 28, 2017

I have done many workshops over the years and, normally, in the very beginning, I ask: What is it that you want to leave here with that would make this a great investment of your time? One of the top 3 answers in every situation is the question: How do I motivate or keep my sales team motivated? (Dan Pink – Ted Talk on Motivation – a great 18 minute investment!).

Drivers/motivators

Engage Selling

APRIL 11, 2017

You may have noticed this interesting trend… Lost deals tend to be the same ones that stagnate during the proposal phase.

Sales

Score More Sales

APRIL 7, 2017

Sometimes you, or your sales team members, get in a slump. Monotony. The same old, same old each day. It is easy to get stuck in a rut.

Sales

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

ConversionXL

APRIL 13, 2017

As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. As Paul Rouke says, we need to prioritize human intelligence in the face of increasingly sophisticated artificial intelligence, and building a high performing team is the most impactful thing you can do when it comes to growth.

Growth

Understanding the Sales Force

APRIL 25, 2017

Image Copyright Shironosov. I recently learned that one of OMG's clients in Europe purchased two goldfish. In keeping with their tradition, the client named the two fish, Recommended and Not Recommended. Surprisingly, recruiting salespeople was not one of the topics addressed in this year's 2017 Selling Challenges Study. Steven Sparber, from Richardson , was nice enough to send me an advanced copy of the results.

Negotiate

Hubspot

APRIL 24, 2017

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart. Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it.

B2C

The Sales Hunter

APRIL 12, 2017

Without a doubt, the number one reason people don’t want to get into sales is because they don’t like rejection, and the thought of having to prospect makes their stomach curdle. Call me weird or call me an outlier, but here are my 10 reasons why I’m proud to have the privilege to prospect. (I’m […].

Prospecting

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

Retail

Engage Selling

APRIL 6, 2017

We are now in the second quarter of the year! Didn’t we just ring in the new year?

Sales

A Sales Guy

APRIL 30, 2017

I’m pumped to be interviewing this lady right here. New York Times, Best Selling Author, Tasha Eurich is going to be on Taught Leaders this Thursday at 2:00 EST, 11:00 PST. We’re gonna be talking about her new book; Insight, Why We’re Not as Self-Aware as We Think, and How Seeing Ourselves Clearly Helps Us Succeed at Work and in Life. This book is lit and I’m excited to talk about: Why we just can’t see who we REALLY are and why we have such blind spots.

Sell

ConversionXL

APRIL 27, 2017

What happens when ecommerce sites run out of stock? Cue crowds of angry (would-be) customers and the burning of a big pile of money. Ok, it might not be that bad, but it’s certainly never good. Fortunately, there are steps you can take to mitigate the negative impact. But First… How Sites Usually Deal with Out of Stock Product Pages. Let’s say you’re browsing an ecommerce site for a clothing line.

Product

Understanding the Sales Force

APRIL 19, 2017

We brought home a puppy and we had him completely housebroken in 4 days. He's really smart and we've done this before, a combination that makes it nearly impossible to screw up. To see him go to the door and touch it with his little paw, whimper when he is in his crate, go outside and do his business, and run back to the door is great. But it got me wondering, why is training a puppy relatively fast and easy while it is so much harder and takes so much longer to train salespeople?

Sales

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Hubspot

APRIL 11, 2017

Logical fallacies -- those logical gaps that invalidate arguments -- aren't always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Having an understanding of these basic logical fallacies can help you more confidently parse the arguments and claims you participate in and witness on a daily basis -- separating fact from sharply dressed fiction.

Presentation

The Sales Hunter

APRIL 18, 2017

Never before have I been more proud of the sales profession and more passionate about its impact on the global economy. In this era of consolidation and trends that move at the speed of a tweet, sales is a profession that doesn’t just stay the course, but sets the course. Last week 400 sales professionals […].

Sales

Engage Selling

APRIL 28, 2017

Last week, we talked about persistence and I walked you through a call and email plan that’s designed to get somebody on the phone.

Prospecting

A Sales Guy

APRIL 8, 2017

I’ve never been afraid to admit I don’t know how to do something. I’ve never been afraid to call someone up and say, “Hey, I need help.” Not being afraid to ask for help has had a tremendous impact on my career and my own personal growth. It’s because of my own experiences that I believe we need more mentoring. I can’t write this without giving David Brock mad love and support.

Conversion

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B2B

ConversionXL

APRIL 18, 2017

Run an agency? Offer conversion optimization services? Then you know it can be hard. I’ve been running an optimization agency for 6 years now. Here are my top lessons I’ve learned along the way. 1. Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. Think about it: you’re in the business of expertise.

Referrals

Understanding the Sales Force

APRIL 12, 2017

Image Copyright donskarpo. While much about selling has changed in the past 10 years, most of the science behind sales excellence has not changed at all. While there have been a few changes to the 21 Sales Core Competencies , most of them have remained the same as well. Most of the average scores in those 21 Sales Core Competencies, as well as the percentage of salespeople with gaps in those Core Competencies, don't change much either.

Sell

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic.

Conversion

Partners in Excellence

APRIL 6, 2017

I find myself in an unusual position. I’ve always been biased more to the science side of selling than the art side. I believe that selling is a disciplined process, that we can “engineer” those processes to increase our impact, customer engagement, and our effectiveness. I believe in sharp, rigorous execution of those processes in driving sales effectiveness and performance.

Assembly Line

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups