The Sales Hunter
MARCH 7, 2017
What does your sales funnel look like? Is it full of junk? What is the % of leads at the top of your funnel that actually become customers? I see way too much time being spent on keeping names in a sales funnel just for the sake of keeping a sales manager happy. It’s time […].
ConversionXL
MARCH 7, 2017
User personas are often talked about in marketing and product design, but they’re almost never done well. There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well.
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Hubspot
MARCH 6, 2017
You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.
A Sales Guy
MARCH 10, 2017
The hard work mantra, I think we all get it. At least we’ve all heard it. Hustle and grind, seem to be the key theme of today’s social memes. And it’s true, you have to work unreasonably hard to make it, and to achieve the success you want. The problem with today’s emphasis on hard work, hustle and grind memes is they don’t give us much indication on what we should be grinding on.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Partners in Excellence
MARCH 8, 2017
We know the importance of differentiating ourselves in attempting to win business. We try to do this at our web sites, often posting comparisons and charts showing how we have more features and functions than the alternatives. Too often, we think differentiation is about checking more feature boxes, having a richer product, than the competition. Web sites are filled with pages of, “Our Value Proposition.” Only when you compare competitors side by side, they say the same things̵
ConversionXL
MARCH 10, 2017
There’s no such thing as a perfect email subject line. No one can give you a formula that will work every time. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. It’s an iterative process though, so you’ll need to put in the work to reap the rewards. 1.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Engage Selling
MARCH 7, 2017
Is your sales team actively seeking out referrals from your current client base? According to recent studies, 78% of happy clients want to give out referrals. Yet only 8% of salespeople actually ask for them. Can you see the disconnect?
Partners in Excellence
MARCH 6, 2017
I just read an article, one sentence struck me, “Value is created when you enable the customer to take the actions you want them to take.” To tell you the truth, that statement bothers me, but it in reflecting, I thought there is a variant to that statement: Value is created when we enable the customer to take the actions they need to take!
A Sales Guy
MARCH 7, 2017
Join Rob Katz, Chairman & CEO of Vail Resorts, the premier mountain resort company in the world. Rob and Keenan are talking success and the importance of deliberate learning and self-awareness. Rob is a huge proponent of Emotional Intelligence and these traits have played a huge role in building the coveted culture at Vail Resorts. Don’t miss this Lesson of The Taught Leaders Series if you are a CEO or business leader looking to grow your business to the pinnacle of YOUR industry OR if
Hubspot
MARCH 10, 2017
“If you can’t beat ‘em, join ‘em.”. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. Messenger Day works like Snapchat Stories, Instagram Stories, and WhatsApp Status: Users share photo and video messages embellished with text, drawings, filters, and emojis with
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Engage Selling
MARCH 9, 2017
Is your business experiencing wild swings in revenue? This may surprise you, but putting too much emphasis on closing business is actually counterproductive to increasing your revenues. What?! Let me explain.
The Sales Hunter
MARCH 10, 2017
A question I like to ask sales managers and senior managers of companies I’m working with is, “What’s your culture like here?” It’s amazing the types of answers I get. The best-performing companies always share with me an insightful answer about how they value culture and they see it as each person’s job to add […].
Partners in Excellence
MARCH 5, 2017
Everyone understands the challenges of selling commoditized products. They are perceived as undifferentiated. In the customers’ and markets’ eyes, there is no difference between these products, regardless the supplier. To win with commoditized products, we have to find some way to differentiate ourselves. Too often, we differentiate through pricing.
Hubspot
MARCH 10, 2017
Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat -- and how to keep them engaged. It’s a challenge to grow a new social media audience from scratch -- and to do it well.
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Understanding the Sales Force
MARCH 7, 2017
Image Copyright Christian Chan. Last week I wrote an Article for LinkedIn Pulse that explored some of the statistics related to Call Reluctance. Many might think that Call Reluctance is a malady that occurred back when salespeople did their own dialing and had to book their own appointments. The truth is that most salespeople are still expected to dial and in tech companies where BDR's do that dirty work, Call Reluctance is still the primary reason why there aren't enough conversations.
ConversionXL
MARCH 5, 2017
If you run a subscription business, cancellations are part of the package. You need to focus on retention to win, but cancellations / churn happen no matter what. You should minimize cancellations by improving your service and/or getting the right kind of people in the door. Not by making it harder to cancel. The worst option: have people call to cancel.
Engage Selling
MARCH 10, 2017
A couple of weeks ago, we talked about traits of top performers and I mentioned that curiosity, creativity, persistence, and discipline were some of the key traits.
Hubspot
MARCH 10, 2017
Do you remember what agencies looked like five years ago? Whether you're new to agency life or a seasoned veteran in the industry, you know that the agency space is constantly changing. And as the business develops, so too do areas for innovation. We asked three agency leaders to weigh in on how they see the industry evolving over the next five years.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Score More Sales
MARCH 8, 2017
On International Women’s Day #IWD2017 we wanted to help recognize some great women past and present who have served as mentors, role models, and women we simply want to give a shout out to in the field of professional selling. We are sharing two resources today.
The Sales Hunter
MARCH 5, 2017
Where do you spend your time? Let’s face it — too much of our time is spent doing things that do not produce revenue. The role of sales is to meet customers and generate incremental business; it’s not to update stupid reports. Yes, I’m calling out the stupidity of how too much time is spent […].
Partners in Excellence
MARCH 9, 2017
Too often, both our work and that of our customers focuses on learning or knowing what we don’t know. We know customers do much of their research digitally–according to research they may be 57-90% through their buying process and 94% of customers do some level of digital research or self education (I think it should be 100%). For example, if I want to improve my email marketing, all I have to do is type that into Google, and I get 12.7M results in 0.52 seconds.
Hubspot
MARCH 9, 2017
There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies. Instead of simply apologizing for hurting someone's feelings, for example, it's more common for them to say something like, "I'm sorry if your feelings were hurt.".
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SalesLoft
MARCH 8, 2017
Traditionally, the sales profession has not encouraged a great deal of collaboration. When other teams were doing trust falls and team building exercises, sales teams were creating competitive dashboards, competing for performance bonuses (or steak knives – Glen Gary Glen Ross anyone?), or striving to meet individual goals. But that culture is slowly starting to change, and for good reason.
Sales Gravy
MARCH 9, 2017
While a good sales coach has a strong internal drive to succeed, a great sales coach recognizes that its all about helping each salesperson become the best version of themselves that they can be.
Partners in Excellence
MARCH 5, 2017
As usual with these pieces, there are several items I haven’t found the opportunity to include in normal blog posts, so this is where I can provide a number of short discussions about things capturing my interest and which may capture yours. Charity Water : Every year, I start a campaign for Charity Water in December, it runs through the end of March.
Hubspot
MARCH 9, 2017
The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019. And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater than traditional software deployment.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
Sales Gravy
MARCH 7, 2017
It took a long time for me, as a struggling sales rep, to understand the difference in attitude and action, but once I did, my sales results (and my life) changed.Its not the will to win that matters everyone has that.
Sell Or Die
MARCH 6, 2017
Today’s guest is award winning blogger, bestselling author and international speaker Tony J. Hughes. He’s here to give you tips on building and maintaining a healthy sales pipeline. PLUS, we discuss the big difference between a sales problem and a sales symptom.
Hubspot
MARCH 9, 2017
The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There's no longer a template for how to apply for a job -- you can use social media, websites, and even interactive campaigns to get your name noticed by a recruiter.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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