Sat.May 19, 2018 - Fri.May 25, 2018

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Talking to Your Customer About Price – Part 1

Jeff Shore

By Jeff Shore. The earlier you talk about price, the more likely it is that you will lose the sale. That’s the truth, and it points to one of the most common errors made in sales presentations. When you get trapped into a price discussion right out of the gate, you are jeopardizing the entire sale. Why is this the case? Because an early price conversation will draw your customer’s mind in the wrong direction.

Price 113
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Is Your Buyer Part of the Solution?

Engage Selling

You need to know what’s going on in the minds of your buyers when it comes to the solution you’re offering. Confused about what this means, exactly? Let me explain.

Clients 112
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Facebook Business Manager: The Ultimate Guide

Hubspot

It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them -- all in one place.”. If you haven’t heard of it, or if you don’t know much about it, Facebook Business Manager is a useful tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business.

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Business Email: Don’t use a “NOREPLY” Address

ConversionXL

Have you ever received an email from a “noreply@” address? Of course, you have! This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails? Don’t be a robot. In this video, I give you an easy step to make your emails more human.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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3 Ways to Attract and NOT Repel Your Potential Customer

Jeff Shore

By Ryan Taft. ?Imagine getting on an airplane, settling in to your seat; prepared for a long and uneventful flight when suddenly you hear the captain announce the following: “Welcome to flight 1299, non-stop from Phoenix to Atlanta. My name is Captain Fergueson and my First Officer is Jim Tuttle. We hope to get you to Atlanta in one piece, but since this is our first time flying, we could use all the luck we can get.

Customers 103
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Announcing Outreach’s $65M Series D

Outreach

I’m very excited to share the news that as of yesterday , Outreach closed our $65M Series D round of financing, bringing our total funding to $125M. We welcome our new investors Spark Capital and Sapphire Ventures and look forward to partnering with them to continue to lead and grow the Customer Engagement category. In 2017, we doubled our customer base and experienced over 100% revenue growth.

Finance 92

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Manager Trouble, What Do You Do? (Value Your Craft & Yourself)

ConversionXL

Are you having issues with your manager? What do you do when your manager just doesn’t get it and it’s difficult to get work done? Value your craft and yourself, don’t work for a manager that forces you to do your job wrong. Learn what you should do if your manager pushes back. Stand up for yourself and what you believe in. Do quality work for quality people.

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Is the current SDR model destroying your effectiveness?

Membrain

A lot of companies think that in order to be effective in sales, they need a large team of young, inexpensive "Sales Development Reps" (SDRs) lining up emails, inmails and sales calls and talking customers into exploring their products & services. This model of sales started in Silicon Valley, and has been successful in expanding the reach of many SaaS and other technology companies.

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Beware of Your Biggest Enemy When Selling into Large Accounts

Women Sales Pros

In many instances, we limit ourselves in how we go about selling into large accounts. Sales managers work diligently to “even out” territories ensuring everyone has a chance to make lots of money. But in the end, sales people struggle to reach their full sales potential. Why? Because their biggest enemy is their own perspective. Here are two main scenarios illustrating the point.

Sell 85
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21 Sales Qualification Questions to Identify Prospects Worth Pursuing

Hubspot

Qualifying Questions. What's the business problem you're seeking to fix with this offering? What's prompting you to do something about it now? What has prevented you from trying to solve the problem until now? Have you tried to solve this problem in the past? If so, why didn't that solution work? What happens if you do nothing about the problem? Do you have a budget allocated for this project?

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Sales Skills: The Best and The Worst

RAIN Group

To succeed in sales, you need to have the right skills. You must be able to lead masterful sales conversations, manage opportunities, uncover needs, negotiate the best deals, fill the pipeline, develop relationships, manage sellers, and the list goes on. With the laundry list of skills needed, what skills are sellers most likely to have? In our The Top-Performing Sales Organization study, the RAIN Group Center for Sales Research asked, across a number of areas, if sellers have the skills they ne

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The Evolution from Sales Engagement to a Customer Engagement Platform

Outreach

Last year we took on a big challenge. We set out to overturn the sales software landscape and create an entirely new category of software that holistically served the needs of sales teams. Sales intelligence, sales automation, and other technologies are all extremely valuable point solutions, but we believed there was a need for one comprehensive, end-to-end solution to manage sales workflows and drive revenue growth, while solving the common pain points, like context switching and time wasted o

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How to Manage Complex Sales at Scale

Sales Hacker

The post How to Manage Complex Sales at Scale appeared first on Sales Hacker.

Sales 75
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The 14 Best Bluetooth Headsets of 2018

Hubspot

Best Bluetooth Headsets. Jabra Steel. Jabra Motion. Plantronics Voyager 5200. Plantronics Voyager Focus UC. VXi BlueParrott B450-XT. Plantronics M55. Motorola Boom2+ Headset. Plantronics Voyager Edge. Plantronics Voyager Legend. LG Tone Free Headset. Samsung Level U Pro. Sennheiser Presence UC. Jabra Wave. Jabra Stealth. A salesperson’s right arm? It might be their Bluetooth headset.

Price 101
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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The Dismissive Attitude

Membrain

Today’s case covers another common issue with a new sales hire’s ability to hit their sales targets in a complex B2B sales environment. A bad attitude can kill deals before they have a chance to get started. The salesperson keeps putting new opportunities into the pipeline, but can’t seem to close them.

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It's the Final Countdown! Are You Ready for GDPR?

Outreach

The heat is on, and not in the fun, Beverly Hills Cop sort of way. We’re just days away from May 25th, 2018 , the day the new General Data Protection Regulation (GDPR) goes into effect. And, whether we like it or not, the European Union’s (EU) new regulations will have repercussions throughout the sales and marketing landscape. Unfortunately, there is a lot of rumor, misinformation and fear out there.

Meeting 79
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5 Tips for Mastering the Art of Sales Knowledge Management

Openview

The world of sales is full of dangerous villains – time-consuming administrative tasks , inefficient internal processes, lack of proper tools and resources, etc. – that are weighing your company down. And to top it all off, there is an even greater foe – the leaking of your valuable sales knowledge. Sales Knowledge Management to the rescue! Knowledge Management vs.

Sales 71
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The Beginner's Guide to Google Tag Manager

Hubspot

Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience. However, collecting data is easier said than done. Google Analytics and other similar analytics tools aid the process, but they work more effectively with the addition of tags.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Who Creates Content for Sales Enablement? Hint: It’s Not Just Marketing

Miller Heiman Group

When you think about who creates the content your salespeople and other customer-facing professionals use to engage prospects and customers, you probably think about your marketing team. For many leaders, marketing is synonymous with content. Whether it’s branding, demand generation or website creation, marketing is all about content. But you might be surprised to discover that marketing only creates about 39 percent of the content salespeople need.

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The “1, 2, 3, Not It!” of Digital Transformation

Accent Technologies

Everybody wants a piece of the digital transformation pie, but nobody wants to start baking. Learn why it matters and how sales enablement fits in. Digital transformation was a huge topic at the SiriusDecisions 2018 Summit earlier this month. If you’re not too familiar with the term, SiriusDecisions has an excellent definition: “the application of technology for business change.”.

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Tracking Executive Changes at Your Most Important Accounts

Openview

Here’s a fact that should get your attention: The number of CEOs who left their jobs at U.S.-based companies hit 132 in January 2018 alone, the highest monthly total since February 2010, according to global outplacement consultancy and executive coaching firm Challenger, Gray & Christmas, Inc. In 2017, they noted, there were 1,160 CEO exits. “But I don’t sell to CEOs,” you might say.

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GDPR and the Right Side of History

Hubspot

Brian Halligan sent this note to all HubSpot employees this morning: Yesterday, I got three emails from vendors asking me if it is okay that they keep sending me emails. I imagine you got a few as well. The irony is hard to miss. Rather than making a sarcastic joke, though, I actually welcome these notifications. These companies are trying to get on the right side of history, complying with GDPR, the General Data Protection Regulation enacted by the European Union, which goes into effect today.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Competitive Intelligence Hack: Unlock Your Competitors’ Social Connections with 3 Steps

SalesforLife

Warning—if you’re in an ultra-competitive industry and/or sell enterprise deals, you need to lock down your social connections. These connections are basically a tracking beacon for RFQ, RFP, proposals, etc.

Sell 64
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3 Key Innovations that Will Change the Game for Sales Enablement Technology

Accent Technologies

Explore the top technologies coming out of Google’s I/O 2018 conference and what they mean for B2B sales organizations in the not-too-distant future. As anyone in the B2B sales space knows, sales technology is rapidly advancing. This month, tech innovation got a big boost. (more…).

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PODCAST 08: The Most Effective Outreach Strategies to Build Your Pipeline

Sales Hacker

On this episode of the Sales Hacker podcast, we talk with Derek Grant , VP of Sales from SalesLoft about building a successful pipeline with the best sales outreach strategies. What You’ll Learn. What types of cadences to use to predictably drive pipeline development. How to build and lead sales teams and how to build the next generation of managers.

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Facebook to Roll Out 'Similar' EU Privacy Options to All Users

Hubspot

Facebook announced today that it will be sending all users a News Feed alert asking them to review their data and privacy options. The alert, says Facebook, is "similar" to the one received by users in the European Union (EU), as required by the General Data Protection Regulation (GDPR), which comes into force this Friday. But now, Facebook users worldwide will receive an alert in their News Feeds -- an "interruption," as Facebook lightly calls it -- asking them to review privacy and data contro

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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

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Why Workshops are Bad for Salespeople

Engage Selling

Workshops and learning events can be the least effective—and for some, even the worst—places for your salespeople to get the training they need. You heard that right. Now, let me explain.

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Understanding How to Combine Storytelling and Data in Sales

SalesforLife

Data is necessary for legitimizing a solution, but a story is necessary for promoting it. In business, reliable data is needed to make sound decisions, but data can be overwhelming and sometimes cause inertia that slows or stops the buying process. To bridge the gap between the need for data and the need for clarity, sales professionals can include data as part of a larger narrative by leveraging a storytelling approach in sales.

Promote 59
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Decrease turnover & increase sales: 6 tips to hire the best sales reps

Heinz Marketing

By Julianna House , Intern at Heinz Marketing. Recruiting and hiring the right sales representatives can make or break your company. [link]. Your sales reps will work with prospects to discover their needs, create customized solutions, drive profitable relationships, and bring in measurable results. . Regardless of inside or field sales, your sales reps tend to initially take on the face of your business for prospects.

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Facebook Has Launched Its Political Ad Archive

Hubspot

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. The launch comes alongside new labeling requirements for all election- and issue-based ads, which includes a disclosure of who paid for them. The History of These Changes. These latest developments come after months of efforts by Facebook to emphasize its focus on election transparency -- particularly after revelations were made that the platform was weaponized by foreign actors to spread

Launch 78
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.