Sat.Aug 24, 2019 - Fri.Aug 30, 2019

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Hitting Your Sales Goals – 3 Challenges to Overcome

Anthony Cole Training

In this article, we discuss the 3 challenges facing salespeople today:

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Axonius, a cybersecurity asset management startup, raises $20M in Series B

Openview

The post Axonius, a cybersecurity asset management startup, raises $20M in Series B appeared first on OpenView.

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Micro funnels: What They Are and How to Use Them

ConversionXL

Lead generation is vital for any business. Once you’re generating some leads, the next logical step is to improve the conversion rate. Depending on your niche, there are different tactics and methods for improving conversions. One you may not have heard of is creating and optimizing micro funnels. This post covers what micro funnels are and how and when they’re best used—especially as a means to track form interactions.

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It’s Never “Just A Matter Of Training.”

Membrain

I was speaking to a friend the other day.He’s VP of Sales Enablement for a large technology organization. He had just come out of a meeting of his peers–the top management in the sales organization. He called to say, “the field VP’s proposed that we initiate a major sales training program and are willing to fund it.”.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Sales Inspiration from Two Basketball Legends

Anthony Cole Training

The buyer's cycle has changed. These days, when a buyer wants to make a purchase, they have all of the tools located in the palm of their hand. If you are not making the buying process as frictionless as possible, then you are most likely going to lose out on a sale.

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Join me at Inbound19!

A Sales Guy

Register here –> INBOUND19. The post Join me at Inbound19! appeared first on A Sales Guy.

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More Trending

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The Complicated Relationship Between Social Media and SEO

Hubspot

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. But, you might ask, which is more important? The answer? Both can be key to your strategy.

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Why your people keep missing quota–and what to do about it

Membrain

Everyone has goals, big and small. Some we meet, some… not so much.

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Train The Trainer: What Most Sales Enablement Strategies Are Missing

SalesforLife

After seven years of working with 350-400 customers, it recently dawned on me that there’s a fundamental flaw in the sales training industry. For context, consultants like us typically go into market and provide sales leaders with basic training on how to be a coach of modern, digital sales skills. We then train the sellers so they can execute on these plans.

Sales 100
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Want to Build an Amazing MarTech Stack? Avoid These 12 Mistakes

ConversionXL

You want to do amazing marketing. You want to empower your team, collect the right data, create unique content, automate funnels, personalize communication, report with ease, act on insight, and achieve the snowball effect. If you’ve read my book or taken my course , you know that marketing technology is vital to your success. Now, you’re ready to learn about the mistakes that marketers have made—so you can avoid them, build marketing leadership skills , and get ahead faster.

GTM 124
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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How to Send Effective Order Confirmation Emails [Examples + Template]

Hubspot

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly. But an order confirmation email can do more than just act as a digital receipt.

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10 Must Ask Sales Interview Questions (With Reasoning)

The 5% Institute

Whether you’re a Business Owner or Sales Manager; if you’re going to grow your team you’re going to eventually hire staff who can sell your products or services. As a part of the hiring process, you’re going to want to hire the most capable people, with the best capacity to fulfil the role. To make this easier, we’ve jotted down 10 very important sales interview questions to help you with this.

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What were the signs you missed before you lost a major customer?

SaaStr

I remember the first time I lost a six figure customer. It was a surprise: They used the product every day, and constantly. They had done a case study for us. In fact, they were on our homepage. They renewed the contract and added additional seats. And then one day, we got a call. Our competitor had been there, on site. And convinced them they had a better solution for a few critical 10x features.

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Did You Know That The Beatles Taught us About Selling?

Understanding the Sales Force

While this should be a fun, end of summer article I'm guessing that you don't actually believe that the Beatles taught us about selling. The Beatles recorded 18 songs where the lyrics talked about selling plus I included two bonus titles by other artists to bring the total to 20! The Beatles. Can you name the song that went on and on about building relationships?

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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9 Creative Ways to Use Instagram Questions & Engage Your Followers

Hubspot

Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. The platform is ultimately a site for engagement: we "like" friends' photos, comment on their posts, and tag friends in influencer giveaways to try and win a free pair of yoga pants.

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Marketing Strategy 101 – What You Need To Know

The 5% Institute

You may have an awesome product or service; but without knowing how to it get in front of the right potential audience – you’re not going to have much success. An effective way in crafting how to do this, is putting together something called a marketing strategy. In this guide, you’ll learn what a marketing strategy is, as well as what you need to focus on to make it successful.

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8 Effective Communication Skills for Salespeople

CloserIQ

In sales, it’s important to know the market and to know the best-practice techniques, but it’s not everything. At the end of the day, there is no use in knowing the market if you don’t know how to approach a prospect or handle a client. Effective communication is the link between your skills and knowledge and closing a deal. . It’s as if your know-how is the theoretical part of being a salesperson, and communication is the practical part of it ?

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Do successful SaaS companies have “transformational” opportunities beyond selling more and more of their core product?

SaaStr

Many do and have. As we see more and more SaaS companies cross $1b+ in ARR (wow!), Twilio being the latest, we see more and more adding new core products to their existing core products. Twilio started with SMS. Now that’s just a piece of Twilio, and its 81%+ growth at $1b (double wow!) was fueled by its entry into email marketing by buying Sendgrid: Twilio Crossed $1 Billion in ARR Growing 81%.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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8 Brilliant Ways to Increase Sales

Hubspot

Are your sales numbers flat this year? Are you struggling to get to hit your sales quotas? Do you need something extra to get the team motivated and meeting aggressive goals? I asked a few sales experts about their current favorite techniques for increasing sales — and threw in a few tips of my own. Finish the year strong and find your new favorite technique in this list. 1.

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10 X Powerful Sales Discovery Questions To Add To Your Toolkit

The 5% Institute

Although many Salespeople focus on learning the latest closing techniques ; the most important part of your sales process by far is the art of asking the right sales discovery questions. Sales discovery questions open dialogue with your prospect to discover pain, their biggest desires; and help them sell themselves on the idea of doing business with you.

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What exactly does a thought leader do?

Women Sales Pros

Do you struggle with titles? Do they seem a bit arbitrary, and for the most part, irrelevant? There are some who say that it may be time to do away with titles, and I might agree. But I also know that there are always going to be those that take comfort in them because titles are a way to assign value, place, or order. At the same time, we seem to be questioning traditional titles like CEO, as we are starting to change them to mean something else, like Chief Experience Officer.

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Coaching Salespeople into Sales Champions: 3 Times To Step In (& How)

Sales Hacker

Sales coaching typically looks one of two ways… Micromanaging the rep’s every step. Letting them learn through trial by fire. But coaching salespeople into sales champions doesn’t happen in the extremes. And lucky for you, too much and never aren’t your only options when it comes to sales coaching. Because extremes — personally and professionally — can end in disaster.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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12 copywriting myths debunked with Momoko Price

ConversionXL

How do you become a great copywriter? Do you blindly follow copywriting best practices and what people say online? I scoured the internet to find 12 things people say you must do and ran them past my friend, Momoko Price one of the best conversion copywriters out there. You’ll be surprised to hear what she says. [This post contains video, click to play].

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Creating a Culture of Accountability

InsightSquared

It is crucial to have a “clean” Salesforce instance, but it’s another daunting task to maintain it. Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. If reps are not accurately updating opportunities properly (MANA, close dates, value, next step fields, etc) then the validity of your sales process diminishes.

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The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

Recently there was a lot of discussion around if there are truly “10x engineers” or not. It’s a complicated topic. But one thing that is clearly true — there are 10x Features. Talk to any experienced SaaS sales leader in a competitive space. She’ll agree. What’s a 10x Feature? It’s a feature that, for a material number of customers and prospects, wins the deal vs. the competition.

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Lead Generation Landing Page: 10 Steps to a High-Conversion Page

Sales Hacker

“Just Google it.” Today, the first stage in any purchase is a Google search. And B2B buyers are no different. In fact, most won’t talk to a salesperson until they’re nearing the final stages of the buying journey: 94 percent of B2B buyers perform online research before making a purchas ing decision. . 45% of buyers are spending more time on research before making a purchase.

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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

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Insight Is Always Contextual!

Partners in Excellence

HBR recently published an article, “Why ‘Tell Them Something They Don’t Know’ Is Bad Advice In B2B Sales.” The title is very “clickbaity,” upon reading it, the theme was very different, though perhaps not well explained. I don’t think anyone would argue, insight is important. It’s key to capturing the attention and imaginations of our prospects and customers.

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Get Clear on Your Prospecting

Engage Selling

Are you clear on your prospecting? You’re probably familiar with the saying “always be closing.” Sure, not a bad idea.

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What is the difference between a startup mentor and an angel investor?

SaaStr

The best angels and seed investors can often serve the role of a mentor quite well, especially if they were CEOs or had similar operational experience. Where it breaks down is using a Series A-B-C investor as a mentor. While they will be highly engaged in your business, it’s also tough to truly share all your struggles and challenges with someone that has invested many millions in your company.

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SDR Training: 5 Tips for Faster Onboarding and Ramp Up

Sales Hacker

You did it! You just hired a new Sales Development Representative ! He or she is 24 years old, with plenty of lead generation experience, is sharp, and is ready to crush it. Now what? Whether they are SDR hire #1 or #20, you need to get them up and running quickly and efficiently. It’s your responsibility to show them the ropes so they can start producing for your company.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.