Sat.Apr 09, 2022 - Fri.Apr 15, 2022

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Salespeople Are Not Problem Solvers, They're Business Improvement Specialists

Iannarino

The idea that salespeople solve problems is true. But this is mostly only true when solving the problem means selling their prospective client their "solution." Every product or service is designed to solve a problem, and because your client isn't going to buy what you sell if they don't recognize a need, you search for a problem.

Clients 312
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How to elevate the sales profession from the inside out

Membrain

In the sales profession, the main focus is how to win more customers. Sometimes, it’s about how to better serve customers and build trusting relationships. Even less often, it’s about how we can serve employees and create a better environment for them to work in.

Trust 146
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Houston, We Have a Problem (How to Avoid Selling on Price)

Anthony Cole Training

In all moments of selling, there are many things that can go wrong. And when something goes wrong, it is in fact time to say “Houston, we have a problem.” But who is the “we” that caused the problem?

Sell 285
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Pipeliner’s Powerful Details and Forms

Sales Pop!

Because of the sheer number of features we are regularly releasing (more than any other vendor in our space), we haven’t had the chance to spotlight two very powerful new features that came out with the last Pipeliner CRM release. Now we will—for you should really know about them. Customizing Details. For every one of the entities viewable in Pipeliner—opportunity, account, contact, lead, task and activity—the user has always been able to view various entity details.

Pipeline 241
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Documenting the Methodologies of the Modern Sales Approach

Iannarino

The four books I have written and published are really one big book, based on one big idea. That idea is that the craft of professional selling evolves over time. The arc of this evolution bends towards greater value creation and away from the more transactional approaches still being used. What once was a valuable conversation doesn't create enough value for clients in this environment.

Clients 300
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G2 High Performer Awarded to Veloxy

Veloxy

Earning recognition from quota crushing salespeople. After being rewarded with Top 50 Sales Software honors two months ago, Veloxy is excited to announce that it has received the G2 High Performer award for the twelfth time in a row. Whereas the first G2 High Performer award recognized Veloxy for its AI Sales Assistant solution, and its respective customer satisfaction, G2 awarded Veloxy with twelve High Performer badges.

Quota 219

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Our Bulletproof Sales Process – The Blueprint

The 5% Institute

In this guide, you’ll learn our bulletproof sales process that has worked absolute wonders for our Students and Sales Professionals all around the world. Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling. And that thing – is consistency.

Process 143
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Your Deal is Your Client's Change Initiative

Iannarino

We sometimes think too little about the challenges our clients experience when they engage with us. While we are trying to help them improve their results in some meaningful way, they are struggling with what will amount to a change initiative. Leaders will recognize these challenges, but salespeople may not be aware of the problems of making changes inside their organization.

Clients 297
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The best times to engage on social media

Martech

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry.

B2B 142
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Discovery resistance in complex B2B sales

Membrain

At the peak of my Solution Selling business, in the mid-90s, I was speaking to one of our clients. He was the VP of Sales of an enterprise B2B salesforce of 200 reps, and he was frustrated. He was selling highly complex software as a service application to chemical, drug, and oil companies.

B2B 142
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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VCs Don’t Really Ghost You. They are Just Prospects. Treat Them as Such.

SaaStr

One of the most frustrating things for founders is when VCs “ghost” them. I’m guilty of this myself, as much as I wish I wasn’t. I forget. The email box gets overloaded. It’s not an excuse, it’s not right. But the thing is, it happens. Eventually, your startup may be so hot that you can ghost VCs back. And let me tell you, the top founders do.

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8 Types of Sales Training Courses That Actually Work

Iannarino

Sales training is useless. At least that’s a common myth we’ve heard from salespeople who have experienced outdated and ineffective sales training. It’s safe to say that sales training gets a bad rap. The common complaints are that it’s a waste of time and it doesn’t deliver lasting results. Is this really true? Unfortunately, for a lot of sales training courses, it is.

Sales 285
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Objecting To Objections

Partners in Excellence

Lately, I’ve been watching some eLearning programs on objection handling. It suddenly struck me, there’s a unique arrogance we sellers have about the concepts of objections. Too often, the underlying thinking seems to be that salespeople are the only people that encounter objections. That objections are something unique that customers inflict on us.

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Virtual Selling Skills – 5 x To Close More Sales

The 5% Institute

In this article, we’ll uncover five powerful virtual selling skills to help you consistently close more sales. Whether you’re a Sales Professional, Business Owner or Entrepreneur; these details will help you win more sales in a consultative way. Read on to learn our recommended virtual selling skills, and how and why you should implement this into your sales strategy.

Closing 138
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Google MUM update: What can SEOs expect in the future?

Search Engine Land

Is MUM Google’s next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.

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The Ultimate Sales Strategy Template for Enterprises and Startups

Iannarino

Draw a perfect circle, $3,000 is on the line. Now would you rather attempt that freehand, or with a template? Easy answer, hand over the template.

Sales 284
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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

The “big news” in customer engagement is the customer digital buying journey. The shift to customers preferring the digital channels over dealing with sales people. Let’s be clear, a rep-free buying process, a preference for “self service,” is nothing new. Buyers have been doing this for decades, if not longer. It’s probably the dominant form of selling in consumer products.

Retail 139
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App opt-in rates climb despite Apple’s permission requirements

Martech

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 and requires apps to ask permission to track online activity. At its launch last April there were concerns about its impact on data collecting.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Private Equity Math of 1+1=3 in SaaS Acquisitions

SaaStr

Datto getting acquired for $6.2B looks like a pretty good deal: – $600m ARR, but – Only growing 19% YoY. Potential key: – 28% EBITDA. It's a cash machine pic.twitter.com/Efjrh7F4pa. — Jason BeKind Lemkin #???????????? (@jasonlk) April 11, 2022. So public Cloud and SaaS stocks continue to be under a lot of pressure, with many Cloud leaders trading for half of what they were trading at just a few months ago.

Growth 127
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The Obligation to Solve the Client's Problem Before They Have It

Iannarino

Ask any salesperson if they would like to be their client's trusted advisor and you will find few rejecting the opportunity to claim that moniker as their own. Having found approximately one-hundred percent of your sample agreeing they aspire to that preeminent title, ask any of your sample what is required to earn the title and you will no doubt hear something or another about helping them solve their problems.

Clients 278
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Information Asymmetry, Turning The Tables

Partners in Excellence

In the old days, when I used to hail a horse drawn carriage to take me to my customers in Wall Street, one of the most important advantages salespeople had was “information.” Salespeople were a primary source of learning for customers. Not just information about products and services, but what customers were doing, trends and issues that were happening in the industry.

Quota 126
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Tech companies flock to out-of-home during comeback year

Martech

Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The numbers. OOH ad revenue climbed 16.7% last year, taking the yearly U.S. total to $7.1 billion overall, according to a report from the Out of Home Advertising Associatio

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Dear SaaStr: How Many Deals Can a Sales Rep Close Per Month?

SaaStr

Dear SaaStr: How Many Deals Can a Sales Rep Close Per Month? A successful but not top 5% sales rep in SaaS typically can close: 20–50 deals a month if $0.5k-$2k ACV , i.e., very transactional 1–2 call close. Usually all inbound. 10–15 deals a month if $5k-$25k ACV (i.e., transactional, but not 1–2 call close). 1–3 deals a month if enterprise , $50k-$1m ACV.

Closing 127
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Paying the Price for Lowering Your Price

Iannarino

There is nothing wrong with selling whatever it is you sell at a lower price than your competitors if that is the value you create for your clients. We sometimes believe that because our model has a higher price and creates a different kind of value that it is somehow inferior.

Price 278
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Key Focus Areas for Accelerating Growth

Force Management

There’s not a sales leader out there who isn’t trying to accelerate growth. Even if you are working at a company that is driving record numbers, you're likely focused on ensuring you can scale that growth and avoid stalls. How do successful leaders ensure that they are able to maintain their company's growth rate over time?

Growth 126
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Why we care about B2B marketing: A guide for marketers

Martech

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.

B2B 125
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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

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5 Interesting Learnings from Square, er Block, at $16B in Net Revenue

SaaStr

So is Square a SaaS company? It’s not even Square anymore as a company … it’s now Block. The majority of its revenue is now from Bitcoin transactions, not “traditional” payments and software. And yet … and yet … its engine is all software and really SaaS. At least still for now. Its software and services business is the one with the real operating margins.

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4 tips for successful TikTok videos from TikTok

Search Engine Land

Want to create good TikTok videos? Here’s what Tiktok advises, But these best practices will only get brands so far.

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Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

By Alan Gonsenhauser Principal and Founder of DemandRevenue, LLC. CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell.

B2B 116
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How marketers can take steps toward greater personalization

Martech

“We want to be treated as individuals by the brands we do business with,” said Katie Wheeler, senior manager of product marketing at Salesforce, in a recent webinar. “But, it’s hard for companies to treat folks at the individual level because there’s so much data — there are so many platforms and devices.” “But this is what customers expect — they expect a personalized experience,” she added.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.