Veloxy
MAY 30, 2024
Cold outreach can sometimes feel like a bad word. (Or two). How can you guide your team to do it effectively? How can you convince them that it can lead to ROI and sales? The reality is, cold outreach is a powerful marketing technique that can unlock untapped potential for your business. Join me as we take a look at this ultimate guide, exploring its benefits, strategies, and how to implement it successfully.
Anthony Cole Training
MAY 31, 2024
“Did I hire my salespeople this way or did I make them this way?” This is the question every sales manager must ask. Fixing performance problems always starts with Standards and Accountability.Accountability means taking responsibility for outcomes – good or bad. A sales leader’s primary responsibility is to put the BEST team into the marketplace.Much like a general manager in sports, a director of a theatre company or an orchestra leader of a symphony, you have a job and a responsibility to hir
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Iannarino
MAY 31, 2024
Are you struggling with sales techniques for software? Discover the key lessons for successful software sales!
Force Management
MAY 30, 2024
Customer Success (CS) is a critical component of a successful customer engagement process. Growing revenue requires your organization to be cross-functionally aligned on buyer value and solution differentiation before and after the sale. Capturing that value after the initial deal is essential for driving recurring revenue and expansion opportunities within accounts.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Partners in Excellence
MAY 29, 2024
When I was a kid, my father taught me how to sail. At first I sailed in racing dinghy’s never far from the shore. In high school, we graduated to cruising boats. While we never intended to do oceanic cruising, but the shoreline was beyond sight, and one of the challenges was knowing where we were and if we were going in the right direction. My dad’s solution to this was to teach me celestial navigation.
Martech
MAY 29, 2024
For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Pop!
MAY 30, 2024
Unlocking the Potential of Triathlon Watches in Your Training The right triathlon watch can be a game-changer in the way athletes train and compete. These sophisticated devices not only track time but also provide a wealth of data crucial for optimizing performance across swimming, cycling, and running. With the vast array of options available, choosing the best triathlon watch tailored to your specific needs is essential.
Partners in Excellence
MAY 28, 2024
Before I get into this article, credit for the idea comes from a conversation with my friend, Jack Malcolm. Thanks for provoking the idea. The term, “prompt engineering,” is relatively new to most of us. While software developers and AI specialists have understood the concept for year, it’s very new for the rest of the world. But as the LLMs have emerged and grown, the concepts of prompt engineering are starting to fill our feeds.
Martech
MAY 31, 2024
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period?
Iannarino
MAY 29, 2024
Unlock the secrets to transforming your sales enablement approach to align with modern buyer needs.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Sales Pop!
MAY 30, 2024
Is it time for your small business to get a credit card? It might be. Choosing the best card for your purposes is critical. Different business credit cards have different benefits designed to complement various business needs. Some of the most common benefits are travel insurance , cash back or rewards for certain purchases, and introductory offers. #1.
Partners in Excellence
MAY 27, 2024
It’s rare that I deviate from writing about business, selling and leadership. But today is Memorial Day in the US. It struck me as important, perhaps more so than ever before, to pause and reflect on those who have served and are serving in the military, regardless of the country in which they served. I come from a military family. My father served in WWII, Korea and Vietnam, in the Navy and later in the Coast Guard.
Search Engine Land
MAY 29, 2024
The search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made public yesterday morning. Everyone has been asking, why has Google not commented on the leak. Well, Google has finally commented – we spoke to a Google spokesperson about the data leak. Google told us. Google told us that there are a lot of assumptions being published based on the data leak that are being taken out of context, that are incomplete and added that searc
Iannarino
MAY 30, 2024
There is nothing more important than developing your sales effectiveness. One of the best ways to unlock your potential is by acquiring a personal sales coach.
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Sales Pop!
MAY 29, 2024
There’s no question that employees are the lifeblood of any successful business. Their dedication, hard work, and commitment are what keep the wheels turning and the company thriving. As a business owner, you need to recognize the invaluable contributions of your employees and show your appreciation for their efforts. And one of the most effective ways to do this is by giving them personalized gifts.
Partners in Excellence
MAY 29, 2024
This morning, clearing my inbox and feeds, I noticed a headline. It referred to the average tenure of GTM executives being 17 months… The article offered sound advice on how to deal with a career living in 17 month increments. My thought, in reading this was, “Why do we settle for this? Why do we consider this acceptable? Wouldn’t we and the organizations we lead achieve much more with longer tenures?
Martech
MAY 28, 2024
In B2B marketing, “demand generation” gets tossed around almost as much as “leads.” It is often defined through the activities that encourage individual prospects to turn into leads. As the world we sell in becomes more saturated and buyer journeys more complex, the right tools can significantly enhance the efficacy of your marketing efforts. Although I believe tech should only be added once you’ve proven a need for it, let’s take a look at some of the more prominent tools available for generati
Iannarino
MAY 25, 2024
Unlock the Secrets to Boosting Your B2B Sales through Unparalleled Domain Expertise In the past, a B2B salesperson could succeed in selling their product or service by explaining how their solution would solve the client’s problems. This sales approach has lost its effectiveness in complex sales. Buyers need—and expect—a different experience. The significance of domain expertise in B2B sales cannot be overstated.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sales Pop!
MAY 29, 2024
In a world where employers and employment agencies are increasingly concerned about onboarding the right people with the right combination of skills, employer branding could make the difference between a good hire and a great hire. We look at some examples where employers have conveyed their culture to entice the best talent. According to IT Salary Guide , the constant fluctuations in the IT industry require a tight hold of the job market and an understanding of not just what is required today,
Partners in Excellence
MAY 31, 2024
Yesterday, I was privileged to sit in a discussion with a number of SaaS founders and sales executives. We were talking about organizing the GTM functions to maximize performance. It was a fascinating discussion. It’s also like so many discussions I see, with all sorts of organizations. These discussions focus on how we structure and organize to drive higher levels of performance.
SaaStr
MAY 25, 2024
Building a $100M+ ARR business is no easy feat. Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. Let’s first start with how Cloudinary came to be. It was founded by three developers who owned a consulting firm previously, helping startups come to market.
Iannarino
MAY 26, 2024
Discover how consultative selling can transform your B2B sales approach and elevate your results.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sales Pop!
MAY 28, 2024
In the realm of finance, few innovations have stirred as much debate and pleasure as Bitcoin. Born out of a choice for decentralization and economic sovereignty, Bitcoin has challenged conventional notions of foreign money and ignited discussions about the destiny of finance. However, its meteoric upward thrust has additionally raised issues about law and oversight.
Martech
MAY 29, 2024
How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc
SaaStr
MAY 30, 2024
So I firmly you believe you can build an incredible SaaS startup from anywhere now, or at least, any major-ish tech center. See, e.g., Atlassian, Canva, Cloudflare (CEO now in Park City), Adyen, etc. Heck, Oracle apparently is moving to Nashville! And yet … gravity is coming back to the SF Bay Area. So many CEOs have come back, even if their teams haven’t.
Sales Hacker
MAY 28, 2024
Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Prior to joining Demandbase, Kelly honed her start-up skills as the first CMO at HYCU, a series B, venture capital-backed data protection SaaS company.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
Sales Pop!
MAY 28, 2024
Spring cleaning is a time-honored tradition dedicated to refreshing our homes and lives by clearing out the clutter accumulated over the past year. As more people become conscious of their environmental impact, eco-friendly spring cleaning has gained traction. Embracing sustainable practices during this annual ritual helps our planet and promotes a healthier living environment.
Martech
MAY 31, 2024
For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being complemented again by the human touch. While social media and digital advertising have been the leading customer acquisition channels since the early days of the pandemic, live events and partner programs are becoming important again.
SaaStr
MAY 28, 2024
If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. SaaStr Founder and CEO, Jason Lemkin, shares the top GTM mistakes founders make today and some cheat codes to avoid them.
Salesforce
MAY 28, 2024
Using an AI assistant is becoming the norm, especially for companies looking to stay ahead in fast-paced environments where efficiency can make or break lucrative deals. But what many leaders don’t realize is that AI copilots — think chatbots that are powered by generative AI — can take specific actions that are tailored to their business. Whether that means summarizing online information in real time, automatically updating customer relationship management (CRM) records, or using historical dat
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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