Sat.Jan 16, 2021 - Fri.Jan 22, 2021

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Uncover Sales DNA Upfront and Generate Greater Success When Hiring

Anthony Cole Training

In the 3rd article of our series Hiring No Assembly Required Salespeople , we cover the Sales DNA competencies a successful candidate must have and how to identify these traits prior to making a hiring decision.

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3 Objection-Handling Lessons from Pandemic Politics

Cerebral Selling

“How do you justify forcing small businesses to close while letting big-box stores stay open?”. “Lockdown measures aren’t working! Why should people follow your government’s advice?”. “Why are you putting teachers and students at risk by not mandating smaller class sizes? ”. The pandemic has thrust politicians into the spotlight like never before.

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How the Best Marketers Get Ahead: They Make Time to Learn

ConversionXL

The world’s best marketers don’t get to the top of their field by accident. They consume the right sources ; they read the right books. They take what they learn and put it into practice. But with the daily demands of most marketing professionals, it’s often an uphill battle to take a step back and set aside time to learn new skills.

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New Movie Has 3 Great Lessons for Salespeople and Sales Managers

Understanding the Sales Force

Among all the product shortages we have experienced in the past ten months, there has been no shortage of crappy movies. It's almost like the movie studios decided to release all the movies filmed in the past several years that weren't ready for prime time and hope that people would stream them at home during the pandemic because we had watched everything else.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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How to Align Your Sales Team After a New Acquisition |Force Management

Force Management

Acquiring a company can be an exciting time for an organization. It may bring new capabilities and solution differentiators, perks for employees, verticals to target, etc… On the flip side, an acquisition also brings the challenge of incorporating updates and changes into the sales function. Depending on what was acquired, it may bring changes to your sales process, your qualification process, your negotiation frameworks and/or your sales message.

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Is Your Solution Easy To Buy?

Partners in Excellence

We focus a lot of our sales enablement and related efforts on making our products and services easier to sell. We provide training, tools, coaching, support to our sales people. We want them to master everything about our products and solutions so they can easily sell them. But we are missing something important. Just because we are making our offerings easier to sell, doesn’t mean we will sell more.

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Why Sales Transformation Achieves Better Results Than Sales Training Alone

Understanding the Sales Force

You finally have that big new 4K flat screen mounted on your wall but now the movie you are streaming isn't sharp because your inconsistent internet connection negatively affects the resolution and the big screen makes it even more obvious. Bringing it closer to sales, you invested in the CRM application you needed but your salespeople aren't using it the way you had hoped.

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The #1 Reason SaaS Companies Stall Out at $15m-$20m ARR

SaaStr

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In practice, quitting is the only thing. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. In practice, high churn is the only thing. — Jason BeKind Lemkin (@jasonlk) January 17, 2021. Part of my job when I invest in a start-up is to get folks excited about the company.

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Three steps to improved negotiation and sales success

Membrain

What happens when a salesperson isn’t an effective negotiator? Often, they simply write a proposal. I’ve observed it happen many times. Somehow the salesperson thinks that if they put the information in writing the prospect will buy.

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Hot Buttons – Your Ultimate Guide

The 5% Institute

If you’ve been involved in sales for a while, you may be familiar with the term hot buttons. But what do hot buttons mean? And more importantly in a sales context – how do you use this throughout your sales process ? In this article, we’ll unpack the meaning of hot buttons, as well as what you need to do to use them during your sales conversations. Hot Buttons – Your Ultimate Guide.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Rethinking Your Personal Habits

Engage Selling

I’ve been talking a lot about the importance of having the right mindset for uncertain times. And for sellers and leaders alike, I regularly remind you why you must adapt, how you work, and how you connect with customers to … Read More » The post Rethinking Your Personal Habits first appeared on The Sales Leader.

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A Simple Commitment Test For You And Your Co-Founders

SaaStr

Don't pick a cofounder that. – has something better to do – wants to see how it goes – has a clear backup plan – sees it as risky – argues over who should be CEO – doesn't 100% believe. You'll see. — Jason BeKind Lemkin (@jasonlk) July 18, 2020. As we’ve talked about before, the great thing about SaaS, is it compounds.

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Female sales leaders’ advice to women in sales

Gong.io

Gone are the days when sales was a boys’ club. A new generation of women is at the forefront of sales, and they’re shaping the art of selling on their own terms. These sales leaders have valuable knowledge to share based on their experiences as they advance their careers and climb the corporate ladder. . We recently asked women from our sales community what career-pumping advice they’d give other women coming up in sales.

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How to Run Sales Trainings Your Reps Will Actually Enjoy

Sales Hacker

Have you ever presented something to help level up your team and just saw blank stares looking back? Or saw nothing but people looking down at their phones? How about when you ask…” are there any questions? ” and all you hear is crickets? In-person training is hard enough, but now that we’re doing everything virtually, we have to deal with team members working on their second screen or giggling while messaging their team members through slack.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Listening Well: The Key To Providing A Premier Customer Experience At Every Touch Point

Sandler Training

Remember the childhood game of whispering a phrase to someone and asking them to pass it on? By the time it reached the fourth or fifth person, the meaning of the original phrase was lost! Then, it amused us; in customer care, it can be costly. The post Listening Well: The Key To Providing A Premier Customer Experience At Every Touch Point appeared first on Sandler Training.

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Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS

SaaStr

One thing that is great in SaaS, from a 20,000 foot perspective at least, is You Can See The Future. It’s the benefit of a recurring revenue stream in a B2B model. If you did $100k last month, and have grown 6% a month each month for the last 12 mos, I can pretty much say you’ll be a $2m+ ARR business in the next twelve months or so. The thing is, sales is variant, and sales pipelines have big data quality issues — and worse, sales as a metric is a lagging indicator.

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Migrating to Marketo from another Marketing Automation Platform? Read this First

Heinz Marketing

By Lisa Heay Marketing Planning Manager at Heinz Marketing. I don’t know everything about Marketo—that’s for certain. Even being a Marketo Certified Expert with over 10 years of experience under my belt, I still find myself with tons of questions when clients want to migrate to Marketo from another marketing automation platform. . Marketo Help docs are great for walking you through the initial set up if this is your first marketing automation platform, but what if you are migrating from one plat

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Recap Emails: Better Follow-Up for More Wins

Sales Hacker

You’ve just had a great discovery call with a qualified prospect. You’ve both agreed to meet next week for a demo, and your champion has agreed to invite the economic buyer to the call. You need to ensure that they follow through and show up to the demo, while also setting yourself apart from the other vendors that they’re evaluating. A tight recap email is a great way to do this.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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A guide on Enterprise Sales – What it is and how to scale it?

Salesmate

Enterprise sales was a distant idea to me. And writing an article on it, almost an impossible task for an enterprise newbie like myself. And so I decided to consult my friend Jay, an enterprise sales expert. “How do you manage to excel at Enterprise Sales, Jay?” I asked. And so he presented me with a detailed guide on how one can leverage Enterprise Sales to grow their business and scale it.

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5 Interesting Learnings from Twilio at $2 Billion in ARR

SaaStr

We checked in on Twilio at $1B in ARR , but it’s interesting to check in again at $2B+ in ARR as the engine just hasn’t stopped worth. Twilio is still growing an epic 53% at $2B in ARR; has diversified its product portfolio further acquiring Segment; and now has a stunning $60B market cap! Up from $3B at IPO! 5 Interesting, Updated Learnings: #1.

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Sales Pipeline Radio, Episode 232: Q & A with Benjamin Shapiro @benjshap

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Mergers & Acquisitions: The Best Sales Opportunity You (Probably) Haven’t Thought About

Sales Hacker

What if I told you there was a little-known strategy to close huge deals with large companies you never thought you’d have a chance with? Well, good news — there is. If you know what to look for, acquisitions, mergers, and divestitures can represent that unique opportunity to make the sale of a lifetime. Why Mergers and Acquisitions Offer a Great Opportunity.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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5 reasons that superstar salesperson will fail you

Membrain

Anyone would get excited about snagging a superstar salesperson away from a competitor. You start dreaming about taking over the competitor’s customers, expanding into new territories, crushing your numbers, and slam-dunking your competitor.

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5 Interesting Learnings from Datadog at $700,000,000+ ARR

SaaStr

$30B+ Datadog became the great darling of developers and devops years ago, and never stopped pushing on the accelerator. It’s expanded its product portfolio to build an incredible observabillity engine approaching $1B ARR. At ~$700m ARR, Datadog was still growing an incredible 61% year-over-year.

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How to Succeed at Being Part of a Community [PODCAST]

Sandler Training

Mike Montague interviews Randy Seidl on How to Succeed at Being Part of a Sales Community. The post How to Succeed at Being Part of a Community [PODCAST] appeared first on Sandler Training.

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What It’s Really Like to Build a Sales Team at a Unicorn Company

Sales Hacker

You get the job at your dream company — a unicorn with valuation over $1B. The pressure of building a successful team – and building it fast – starts to sink in. The post What It’s Really Like to Build a Sales Team at a Unicorn Company appeared first on Sales Hacker.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Actions Sales Leaders Need to Take in a Recession

Predictable Revenue

There are a few key challenges that sales leaders face during a bad economy that they may not be thinking about already, and Steve Benson is here to talk about them. The post Actions Sales Leaders Need to Take in a Recession appeared first on Predictable Revenue.

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Knowing — and Sharing — Your Zero Cash Date

SaaStr

One of the most important operating metrics in your SaaS start-up, if you aren’t predictably cash-flow positive, is your Zero Cash Date (“ZCD”). You hear a lot about SaaS metrics, but this one doesn’t often come up. It should, and should be very near the top of the list of core metrics. Your Zero Cash Date is the most likely date, at your current spend/burn, that you will run out of cash.

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B2B Reads: Technographic Data, Email Content, and Post-Pandemic Predictions

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What is Technographic Data? (And Why It Matters). Not familiar with technographic data?

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How to Get the Most Out of LinkedIn Sales Navigator in 2021

Sales Hacker

LinkedIn has been around for less than two decades, but it’s already changed the way we sell. Social media has created new channels for sales reps to conduct research on prospective customers, connect with leads, and build relationships. This new sales strategy is known as social selling, and the numbers show that when it works, it works. According to LinkedIn data , salespeople who use social media in their sales prospecting are 51% more likely to achieve their quota and they outsell non-social

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.