Hubspot
AUGUST 30, 2018
When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned.
Women Sales Pros
AUGUST 29, 2018
We hear from salespeople all the time who think price is the most important factor to buyers, and loyalty from working with preferred vendors and partners no longer exists. But is this true? We brought together a panel of buyers for a webinar called Cracking The Buyers’ Code: Having Purposeful Business Conversations where sales professionals discover what it takes to earn their business, build strategies and, ultimately, earn their respect and trust.
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RAIN Group
AUGUST 29, 2018
Technology sellers lament how impossible it is to get their buyers on the phone more than any other industry. Phone is one of the top ways sellers say they connect with buyers, yet sellers in the technology industry report extreme difficulty using it to reach their buyers. In our study on Top Performance in Sales Prospecting , we studied 488 buyers responsible for $4.2 billion of purchases and the prospecting habits of 489 sellers.
Understanding the Sales Force
AUGUST 27, 2018
We all see the effects that strong leaders have when they surround themselves with either strong, mediocre or weak people. What happens when strong leaders inherit a mixed team? What happens when they hire a mixed team? What happens when we ask the same questions about weak leaders? I dug into a subset of data from Objective Management Group's (OMG) evaluations of the salespeople who report to more than 15,000 sales managers to determine whether the best sales managers actually have the best sal
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot
AUGUST 27, 2018
Nowadays, Instagram is often someone's initial contact with a brand, and at least 30% of Instagram users have purchased a product they first discovered on the platform. If it's the entryway for one third of your potential sales, don't you want it to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account, or peruse your posts.
Sales Hacker
AUGUST 28, 2018
This article outlines the results of a B2B Buyer Experience survey by TimeTrade. Make no mistake: we live in a digital world. For many of us, that’s also the primary channel through which we make an increasing number of purchases. Industry research consistently shows that buyers want the same easy experience they now routinely enjoy in their private life.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Membrain
AUGUST 26, 2018
If we’re driven by data and interested in statistics, there are a wide range of sales metrics we can choose to monitor. Assuming that we have collected the data in the first place, we can measure win rates, sales cycle velocity, changes in deal value or close date and all manner of other indicators.
Hubspot
AUGUST 31, 2018
Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. To start, you should understand what all these letters even mean.
Outreach
AUGUST 30, 2018
I recently spoke with an SDR leader who knew she needed additional headcount to hit upcoming goals, but had no idea how to justify it to her executive team. She knew instinctively that her current team of about a dozen SDRs wouldn’t be able to hit the next quarter’s pipeline goal, but she just couldn’t justify it using hard metrics. Roughly a quarter of her SDRs conducted all of their outbound prospecting via LinkedIn.
Jeff Shore
AUGUST 30, 2018
By Amy O’Connor. ?Put on your buying hat for a moment. When was the last time a sales presentation really impressed you? Or you were wowed by a company during a shopping or buying experience? Are you straining your brain to think of an example? Most companies get busy with their business and forget to focus on creating memorable moments for their buyers.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Membrain
AUGUST 29, 2018
I heard a horror story from a sales leader recently whose organization uses about 15 different sales tools. One day, the "cadance tool" was glitching and unusable.
Hubspot
AUGUST 29, 2018
Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016. It's important that you leverage Instagram for your own business, but once you start, it can be difficult to discern whether you're truly successful. Without the right metrics, you'll never know if you could be doing more to engage your audience or grow your following.
Miller Heiman Group
AUGUST 26, 2018
“Too many cooks in the kitchen” is a well-known idiom, but “zero cooks in the kitchen” is an apt description of Spyce, a new restaurant in Boston. The four founders of Spyce were mechanical engineering students at MIT when they set out to solve a problem: there were too few options for fast, healthy, inexpensive meals. “The goal was never to eliminate jobs,” Spyce co-founder Michael Farid told xconomy.com.
Jeff Shore
AUGUST 28, 2018
By Jeff Shore . ?So you sign up for a seminar or a training session about perfecting your closing questions. The instructor makes it sound so easy. The customer says this, you respond with that. It’s right there on the screen, the perfect script. Easy, follow the script. You, too, can become a hardcore closer! Write hundreds of deals. Make millions of dollars.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Hacker
AUGUST 29, 2018
Here are 5 key things that have to be top of mind when you’re developing a sales motion. Being called a ‘nice-to-have’ solution feels like a gut punch, especially when you know it’s not true. And it’s tough to shift that thinking once it’s in a prospect’s head. If they think of you that way, it means you haven’t created enough value in your sales conversations.
Hubspot
AUGUST 30, 2018
UCLA scientists found that sixth graders who went five days without using a smartphone or digital screen were better at reading human emotions than those who stayed online. As evident by UCLA's study, offline communication is critical for maintaining relationships. In business, nearly 100% of people say face-to-face meetings are essential for long-term relationships.
Engage Selling
AUGUST 31, 2018
???????????????????????????????Recently, I was on a sales call and the sales directors that I talked to had some interesting things to say that I want to share with you.
Jeff Shore
AUGUST 29, 2018
In This Episode of The Buyer’s Mind with Jeff Shore: Are you suffering from comfort? If you think that asking for the sale is uncomfortable, if you think that asking for the sale is being pushy or manipulative, then look at it from your customer’s point of view – they came in to buy something and now they have to do your job by asking the salesperson for the sale.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
SalesLoft
AUGUST 28, 2018
Do you get voicemails from anyone other than your mother or grandmother? With the prevalence of email and text messaging, voicemails can seem somewhat antiquated. On the rare occasion that I do receive a voicemail, the caller tends to ramble on without providing anything interesting enough to warrant a response. So why should you bother leaving a voicemail?
Hubspot
AUGUST 27, 2018
For those of us who grew up with a VCR, it's easy to remember the simple thrill of being able to fast forward through commercials. But skipping ads, it seems like, is becoming as antiquated as VHS tapes. In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program.
Partners in Excellence
AUGUST 30, 2018
I’ve been away from the blog for a bit. Three continents in 10 days, sitting in yet another airline lounge waiting my next flight. I’m clearing email that has piled up over the just completed transatlantic leg. There are two I’ve just deleted from my inbox. Each is from a supplier that I have had long relationships with. Each is up to their annual demonstration of how stupid they think their customers are.
Selling Power
AUGUST 27, 2018
Here are four strategies for making the most of the tremendous opportunity of video social selling.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Miller Heiman Group
AUGUST 26, 2018
“Too many cooks in the kitchen” is a well-known idiom, but “zero cooks in the kitchen” is an apt description of Spyce, a new restaurant in Boston. The four founders of Spyce were mechanical engineering students at MIT when they set out to solve a problem: there were too few options for fast, healthy, inexpensive meals. “The goal was never to eliminate jobs,” Spyce co-founder Michael Farid told xconomy.com.
Accent Technologies
AUGUST 29, 2018
Sales presentations can be tricky. There’s a lot riding on your shoulders and it seems like any wrong move can blow the deal. (more…).
Partners in Excellence
AUGUST 31, 2018
One would think the notions of miracle cures and short cuts to success would have been dispelled decades ago. It seems there is always some huckster promising “miracle cures,” “Do these 5 things and customers will immediately buy—I’ll tell you the secrets to success for $99.95!” “Say these 5 words to get customers to respond……” “It only takes 4 discovery questions to maximize your success in engaging customers… ” R
Heinz Marketing
AUGUST 31, 2018
As you look to the final third of the year, as you finish Q3 and look to finish the year, it’s possible you’re missing one of the most important adjustments you can make because you take it’s related status quo for granted. Every business, including yours and including ours, has sacred cows. Strategies and tactics we don’t change and don’t challenge.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Pointclear
AUGUST 27, 2018
Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Jim Cathcart says, the purpose of business is to “make life better for someone.” He means create a product that solves a need, and where profit is the result. Peter Drucker is more widely quoted as saying "Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and i
Accent Technologies
AUGUST 31, 2018
We’ve scoured the internet over the past month and put together the articles and blog posts on sales enablement you definitely will want to read: The end of the month is here – that means it’s time for the Sales Enablement Roundup! Check out the latest articles on sales and marketing strategy here: (more…).
Hubspot
AUGUST 30, 2018
Despite the profit potential of mining Bitcoin, your Bitcoin mining hardware’s upfront and energy costs can actually do harm to your bank account. Picking the wrong hardware could cost you more money to operate than the amount of funds you earn mining Bitcoin with it. To avoid losing a profit on your Bitcoin mining, we curated a list of the best Bitcoin mining hardware, with their price, hash rate, and energy consumption, to help you decide which hardware is best for you, no matter how much mini
Sales Hacker
AUGUST 29, 2018
The post The Ultimate Guide to Building a Killer Sales Pipeline with Chatbots & Conversational Marketing appeared first on Sales Hacker.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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