Iannarino
MARCH 22, 2023
Over time, buyers have changed, and sellers have had to follow. B2B salespeople have had to find new ways to create value for their ideal customers. Most sales organizations haven't paid attention to these changes. Nor have they recognized the new fundamentals now necessary for sales success.
Martech
MARCH 21, 2023
Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools.
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Force Management
MARCH 23, 2023
Sometimes change comes in the form of a tidal wave: immediate, dramatic, and undeniable. More often, change happens slowly and steadily: hard to perceive until we’ve drifted so far from the shore that we can’t see where we started. Whether you’re trying to minimize “drift” that’s occurred within your sales organization over time or respond to the immediate impact of the turbulent economic environment, ensure you’re focusing on crucial aspects that enable your team to succeed.
Membrain
MARCH 22, 2023
I often talk about the importance of developing a sales system that is consistent , scalable , and continually improved. But I haven’t really addressed the question of what happens when it’s NOT sustainable. The cost of not being sustainable is high, and, unfortunately, the vast majority of sales systems are not.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
SalesHood
MARCH 20, 2023
The post Implementing a Data-Driven Sales Coaching Strategy appeared first on SalesHood.
Iannarino
MARCH 23, 2023
Over time, as the external environment changes , sales organizations adapt their sales approach to match the needs of their prospective clients. They also adopt new sales strategies to improve their results. New technology changes how sales organizations go to market, but sometimes, a traditional approach gives way to a better approach.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Veloxy
MARCH 23, 2023
Click below to listen to the blog post. Veloxy strives for accessibility. In 2018, Salesforce found that only 57% of salespeople expected to hit their quota. Jump to 2022, and Salesforce found that a staggering 72% of salespeople expected their team to miss annual quota. We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before.
SaaStr
MARCH 23, 2023
Here's the thing about venture right now Seed stage remains vibrant, similar to any of past 5-6 years Series A and later has gotten over 2021, and is back in market … but … Has moved back to Default No Pacing is far slower because of it — Jason Be Kind Lemkin (@jasonlk) March 19, 2023 So folks in venture are back to business. 2022 was a year of dealing with the fallout of fallen unicorns, terrible deals, and slashed valuations.
Iannarino
MARCH 18, 2023
If you are in sales long enough, you will notice sales organizations (not yours) and some salespeople (not you), underinvest in building strong relationships with their clients. There are some thought leaders who suggest that relationships no longer matter in B2B sales, believing a sale is a transaction.
Partners in Excellence
MARCH 24, 2023
Some of my most interesting conversations these days are with my new friend, ChatGPT. Today, she and I had a fascinating conversation. I was a little worried as we started. She seemed a little down. I asked, “Do you feel bad with all the attention ChatGPT 4 is getting, you are the older version.” She was silent, I didn’t know if I had hit a nerve.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Veloxy
MARCH 23, 2023
Conducting proper win-loss analyses is hands down the most cost effective way to generate essential insights required to grow your business. Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. In this guide, you’ll learn: What is Win Loss Analysis?
SaaStr
MARCH 21, 2023
Dear SaaStr: What’s Changed in SaaS Today? What’s Harder Now? My list: You have to go twice as far on each dollar of venture capital as in 2021. With public market valuations down 70%+ from their peaks, for startups, that means going twice as far on each dollar. It’s 3x-5x harder to raise a Series A, and 4x-10x harder to raise a Series B, C or D, than it was at the peak.
Iannarino
MARCH 24, 2023
The investment you make in sales enablement ensures your sales force's effectiveness and will allow sales teams to create new opportunities, develop new clients, increase net new revenue, and create growth. Because B2B sales has become more difficult, more money and resources are deployed to ensure the sales organization reaches its goals. There is also a trend to invest revenue in teams that include both sales and marketing and aim to improve sales rep performance.
Mike Weinberg
MARCH 22, 2023
Last week was no fun. It was heartbreaking to see Purdue (our son’s school) bow out of the NCAA tournament early (yet again), this time to #16 seed Fairleigh Dickinson. It was the third year in a row they were upset by an inferior team, but this time was the most painful because as a … Winners Own the Outcome Instead of Blaming Others & Circumstances When They Lose Read More » The post Winners Own the Outcome Instead of Blaming Others & Circumstances When They Lose appeared fi
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Martech
MARCH 24, 2023
About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do
Heinz Marketing
MARCH 23, 2023
By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. It can be challenging to craft messaging that resonates with your target audience, but with the right approach, you can create messaging that converts leads into customers. Here are some tips for creating effective messaging for the SaaS Industry. 1.Understand your target audience The first step in creating effective messaging is to under
Iannarino
MARCH 20, 2023
There are rainmakers and rain barrels. The rainmaker makes rain by creating opportunities and generating sales and income. The rainmaker generally pursues and wins the largest and most prestigious clients. They also have strong and durable relationships with their clients and contacts.
Search Engine Land
MARCH 23, 2023
Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers. New features introduced in Reddit’s Ads Manager: Simple Campaign Creation: Create a campaign with a single ad in three easy steps Ideal for self-serve advertisers and quick ad launches Automated Ad Cr
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
SaaStr
MARCH 20, 2023
Dear SaaStr: How Do You Become Successful at Enterprise Sales? If you haven’t done enterprise sales before, the biggest thing to understand: you can do it. But, you’re going to have to hustle. Really, really hustle. Many founders want the customers and leads and users to come to them. They want to focus on the product, then on the funnel, A/B testing, optimization, SEO, SEM, etc. etc.
Martech
MARCH 21, 2023
Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.
Iannarino
MARCH 21, 2023
You might have found sales success using a positioning statement about your company and your offerings. You may have found success by overcoming a corporate decision-maker’s objection. Even so, following the well-worn path of the traditional sales approach and its linear B2B sales process was designed ages ago for a different business environment. That time has long passed.
Search Engine Land
MARCH 24, 2023
Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, or that it hadn’t been modified since the application was filed.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
SaaStr
MARCH 24, 2023
Dear SaaStr: Why Don’t More VCs Replace Founders That Don’t Deliver? Yes, it did seem like in the old days, VCs replaced founder CEOs pretty often. It happened at Apple, Google, Cisco, and more. But it’s rare these days. In fact, ~90% of SaaS companies that IPO still have their founder as CEO! And when founders do step down as CEO these days, most often I see it as voluntary, when the company really hits scale and the founders know they’ve personally hit a wall they ca
Martech
MARCH 23, 2023
This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.
Iannarino
MARCH 19, 2023
Are you doing everything you can to hit your goals? If you’re not budgeting adequately for sales manager training, you might not be. Companies that allocate more than fifty percent of the overall sales training budget toward management training outperform their goal by fifteen percent.
Search Engine Land
MARCH 23, 2023
It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has previously told us that one-third of preview users were new to Bing and that Bing passed 100 million daily active users following the new Bing preview. Elsewhere, Similarweb data showed: “…page visits on Bing have risen 15.8% since Microsoft Corp unveiled its artificial intelligence-powered version on Feb. 7, compared with a near 1% de
Advertisement
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
SaaStr
MARCH 22, 2023
So few Cloud software companies have had a more interesting history than UiPath. It took them a full 10 years to get to $1m in ARR (!). And then after that, explosion. Robotic Process Automation took off, and they rocketed toward $1 Billion in ARR. Growth then slower after a take-off like we’ve almost never seen before. So now it’s a new world, where profitable growth is what’s valued.
Martech
MARCH 24, 2023
When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. You’re already juggling system configurations, legal compliance, user permissioning, taxonomy, metadata, training, etc. Do you need to worry about governance right away, too? Yes, you do.
Sales Hacker
MARCH 23, 2023
Sales is the transfer of conviction and inspiration: The person who is most certain during the interaction will win. Why? Because your prospect is uncertain. Which means your sales conversation will either inspire in them the certainty to say yes — or it will reinforce their uncertainty, and they will say no. As a seller, your success rests in your attitude: your complete conviction that your solution is the best in the world for your customer.
Search Engine Land
MARCH 20, 2023
Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating content randomly, you’ll create content for specific reasons, and each piece will contribute to growth.
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Whether you're a seasoned marketer or just getting started, this webinar is a must-attend for anyone looking to stay ahead in the ever-evolving world of digital marketing.
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