Sat.Jan 07, 2023 - Fri.Jan 13, 2023

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How to Make Time for Sales Coaching

Iannarino

When asked about whether they provide sales coaching, sales managers will often explain they don't have the time to do so. This is true, even when salespeople want more coaching to increase their sales effectiveness. The sales manager would also benefit from having a sales force that wins more deals.

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When Should You Add Automation to Your Sales Process?

Membrain

Sales automation is often touted as a route to greater sales efficiency. Companies like Salesforce and hundreds of smaller point solutions promise to save your salespeople time, if you only spend more money and increase the complexity of your sales stack with their automation tools.

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5 Keys and 3 Suggestions for Your Company's Unique Sales Approach

Anthony Cole Training

Today I will cover one of the ways we at Anthony Cole Training Group, LLC coach sales managers to help them coach their salespeople to have more and better initial sales calls: Your USA! USA is the terminology we use at Anthony Cole Training Group as part of our Effective Selling System (ESS). It stands for unique sales approach.

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Making Selling Easier

Partners in Excellence

It’s human nature to search for easier ways to get our work done. Selling will never be easy, but there’s a lot that we can do to simplify the work, enabling us to achieve more than we currently do. Somehow, however, we tend to do the things that don’t make selling easier. We avoid the things that improve our effectiveness. We aren’t as efficient as we could be.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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How To Implement A Customer-Centric Strategy

Predictable Revenue

Learn the definition of customer-centric selling and how to implement it in your business to improve win rates, customer retention. and brand loyalty. The post How To Implement A Customer-Centric Strategy appeared first on Predictable Revenue.

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The Wrong Way to Ask for Referrals

Engage Selling

 Referrals are the best way to generate leads. Yet, most sellers ask for them in a terrible way that produces no results. The post The Wrong Way to Ask for Referrals first appeared on Colleen Francis - The Sales Leader.

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5 Interesting Learnings from Docebo at $145,000,000 in ARR

SaaStr

So there’s a quiet SaaS success story you probably don’t know much about, but can learn a lot from. It’s Docebo. It’s a leader in a pretty crowded space (Learning Management Systems) with dozens of top vendors. And yet … It’s worth $1.1 Billion today, doing $145,000,000 in ARR. It’s growing 40%+ on a constant currency basis.

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Hiring Salespeople With Talent

Membrain

In my last article , I shared Gartner’s findings about the current war for talent. In this article - first published in the International Journal of Sales Transformation - I want to explore more of the implications.

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How Not to Talk about the Competition

Engage Selling

 Never talk about the competition. If someone asks why or how you’re better, talk about it in terms of what your customers say about you. The post How Not to Talk about the Competition first appeared on Colleen Francis - The Sales Leader.

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Elements of Sales Territory Mapping

Iannarino

Territory mapping is an important component of sales performance management. The optimal sales territory mapping for your company and your goals may be terrible for another company.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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5 strategies B2B marketing and sales teams can bank on as markets tighten

Martech

“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. .

GTM
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A Lot of You Are Doing a “Strategic Retreat” in Sales & Marketing. That’s Flawed.

SaaStr

The Strategic Retreat actually usually works really well in the short term. I see SaaS companies quickly get to cash-flow positive by really only servicing in-bound customers with high intent. It’s just your growth rapidly decays, usually in just one quarter. — Jason Be Kind Lemkin  (@jasonlk) January 6, 2023. So for at least 60%-80% of us, times are at least tougher than a year ago.

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6 Awesome Business Landing Pages That Convert Like Crazy

ClickFunnels

The post 6 Awesome Business Landing Pages That Convert Like Crazy appeared first on ClickFunnels. Whether it’s a squeeze page, a long-form sales page, or a simple exit-intent pop-up, every offer needs a landing page. This is the first place your target market will go… And as the old adage goes, first impressions are lasting impressions. How, then, do you build a landing page that stands up to the challenge?

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How to Measure Sales Manager Performance

Iannarino

Sales leaders and sales managers spend time looking at their sales team's performance. What they learn by managing performance helps illuminate what they need to change and what their salespeople need to improve sales performance. But how does one measure a sales manager’s performance? Different companies use different metrics, but the eight that follow provide a balanced approach to measuring sales manager performance.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

B2B
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Fractional CROs and CMOs: The Only Times I’ve Ever Seen Them Work

SaaStr

Bad. — Cynthia Hollen / Omnitail … OnMyWay Commerce (@cynthiahollen) January 9, 2023. So the market is flooded with folks that are now “Fractional CROs” and “Fractional CMOs”. We’ve had Fractional CFOs for a very long time, and perhaps they inspired the trend. But Fractional CFOs are often different. They usually come in and handle compliance and oversight for an existing finance team that perhaps lacks the seasoned experience to handle models, venture capital and debt, prepare for

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Email Marketing For Coaches – Everything You Need To Know

ClickFunnels

The post Email Marketing For Coaches – Everything You Need To Know appeared first on ClickFunnels. The coaching industry has exploded in the last decade. It’s now a $2.85 billion industry with 1.5 million searches made online every month for life coaches, business coaches, and executive coaches. The value of the industry increased by a whopping 21% since 2015 (2020 ICF Global Coaching Study).

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How and Why to Use an Open-Ended Question

Iannarino

To achieve different outcomes inside the sales conversation, you need to ask different questions. Because it is helpful to be One-Up , I ask questions designed to help the client see something that was previously invisible to them. We call these power questions because they accomplish something that isn't easy to achieve with other types of questions.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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How advertisers can take the lead in reducing carbon emissions

Martech

Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions over the last decade. Surprisingly, the digital ecosystem now makes up the fastest-growing source of GHG emissions, recording a 6% annual increase each year for the last five years.

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Yes, There’s Lots of “Dry Powder” in Venture Today. But There is Zero Pressure to Deploy It.

SaaStr

So 2023 is a whole near world in venture. 2022 was sort of a tale of 2 worlds. At the start of 2022, things were still part of the Boom Times of 2021. Unicorns were minted daily and weekly, and valuations were sky high. By late Q1, it was over. And things just got tougher and tougher as the year went on. Growth rounds essentially stopped : Cooley: Series D Deals Dropped 78% in Just Q3 Alone.

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Buyers Using ChatGPT……

Partners in Excellence

There’s a lot of excitement from sellers about the power of AI tools like ChatGPT, we can inflict infinite amounts of content on unsuspecting prospects. We can meet and exceed Gartner’s projection of 66 touches per meeting with all sorts of sequences that can be generated in a few minutes. Sellers of all types are foaming at the mouth about how we leverage this tool to expand our outreach.

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5 Advanced Sales Training Programs for Next-Level Sales Pros

Iannarino

44% of salespeople give up after one “no.”.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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North Star goals for category leaders: One-to-one, omnichannel personalization

Martech

This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical and achievable. This comes amid a flood of competing priorities, including: Demands for short-term financial results from shareholders. Leaders needing to achieve business objectives.

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AI content: Is it helpful or spam?

Search Engine Land

When Google announced the helpful content update , many in the SEO industry expected AI-generated content to get hit hard. . I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no major impact was recorded. Soon after, Google released the October 2022 spam update and that’s when we saw websites using AI content affected, although not as dramatically.

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The Right Hand Man / Woman Rule When You Hire a New VP

SaaStr

When you hire a new VP, how much free reign do you give them in hiring? Do you just let them building their teams? Do you remain deeply involved in the process? Founders and CEOs have very different answers here. Personally, when I have a truly great VP, I do interview all their hires, and when I see issues, provide that feedback. But I let them hire who they want.

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The 10 Sales Training Courses You Need Now

Iannarino

The first book I published was titled The Only Sales Guide You'll Ever Need. I wrote it because I recognized that B2B sales had evolved in ways that few people were talking about. It is not uncommon for sales organizations to miss the inflection points, especially when a team has done something in a certain way for a long time. When something is a decades-old habit, it’s easy to miss that it is losing its effectiveness.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Google Analytics now has the ability to combine observed data and unobserved data.

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What Value Are You Creating?

Partners in Excellence

Sometimes, I think we think about value too restrictively. . Historically, we tended to focus value as something we did exclusively “for” customers. As sellers we know that value creation and realization are critical in engaging our customers. In recent years, we’ve started looking at value creation more broadly. We’ve started looking at it as a collaborative process, working with our customers.

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Google December 2022 link spam update done rolling out

Search Engine Land

Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google has posted it was completed today, January 12. What is a link spam update. A link spam update looks to neutralize, or no longer count, links that Google finds to be spammy and against Google’s guidelines.

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Sitcoms, Sales Process, Sales Assessments and Sales Competencies

Understanding the Sales Force

If I created a list of the top sitcoms of all time, I could end up with a list that includes the following shows:

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.