Anthony Cole Training
DECEMBER 23, 2020
In this article, we cover the basic principles of control in sales and how the little things are actually the big things when it comes to selling effectively and separating yourself from the competition.
Membrain
DECEMBER 20, 2020
I’ve been sitting in a lot of deal reviews recently. The clients are in varied businesses, ranging from software technologies, medical devices, capital equipment, electronic components, financial services, and so forth.
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Heinz Marketing
DECEMBER 19, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Ways to Nail Your B2B Strategy with ABM. A look at some of the key areas for ABM optimization to improve your B2B strategy.
Miller Heiman Group
DECEMBER 21, 2020
COVID has greatly affected the buying and selling process. A recent Korn Ferry survey of global sales organizations revealed that virtual selling is here to stay, with fewer than 2% expecting the changes to be temporary. Changes include the addition of more, and likely new, stakeholders entering the buying and selling process. The pandemic has also impacted the length of time it takes to close a deal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Engage Selling
DECEMBER 24, 2020
Could flexibility be the secret to success in 2021? We’re approaching the very end of a year that’s been, well, memorable to say the least. Regardless of how 2020 unfolded for you, it’s safe to say it’s a year nobody … Read More » The post Flexibility: The Key to Success? first appeared on The Sales Leader.
Membrain
DECEMBER 23, 2020
If there’s one thing the pandemic has taught us, it’s that almost anything can be done remotely if it has to be. But is complex b2b sales an outlier? Can you really do everything in a virtual selling environment that you can in-person? And can you do it well?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
DECEMBER 25, 2020
Well 2020 was certainly an interesting year for SaaStr. Things start off looking bleak, with SaaStr Annual 2020 the first big tech event to be postponed due to Covid. And then we all plunged into what looked like a big tech recession — at first. But that lasted just a few weeks, really. The Cloud picked itself up, and accelerated 6+ years into the future.
Partners in Excellence
DECEMBER 19, 2020
I was speaking with a Sales Executive. He was relatively new to the company, he’d been in the role for a few months. The organization had been performing reasonably well, but they wanted to expand and grow quickly. He had been recruited to lead that effort. As we spoke, he said, “Dave, I don’t understand. We’re doing well, but not as well as I had hoped.
Highspot
DECEMBER 23, 2020
While working at Microsoft, Robert Wahbe, our CEO; Oliver Sharp, our Chief Solution Architect; and David Wortendyke, our Chief Product Officer, uncovered an urgent need for technology that could empower customer-facing teams to do their best work – and make the most of every buyer interaction. So they set out to build it. And thus, Highspot was born.
APACSMA
DECEMBER 22, 2020
The Digital Sales Support Specialist role is responsible for meeting new business development goals as well as acting as a resource to the sales department in developing, selling, and maintaining digital marketing initiatives. Here are the Top 10 Responsibilities of a Digital Sales Specialist: All Rights Reserved by Asia Pacific Sales & Marketing Academy.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot
DECEMBER 23, 2020
While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 billion users. And, today, regularly posting timely and relevant content on Facebook is key to reaching its big and broad audiences.
SaaStr
DECEMBER 23, 2020
Ep. 411: Tamar Yehoshua is the Chief Product Officer @ Slack, the company providing a place where people get work done, together. Prior to their direct listing in June 2019, Slack raised over $1.3Bn from the likes of Accel, Thrive, Softbank, Kleiner, IVP, T Rowe, GV, and a16z to name a few. As for Tamar, previously, Tamar was a Vice President at Google, holding product and engineering leadership roles on Google’s most important products, including Search, Identity, and Privacy.
Understanding the Sales Force
DECEMBER 21, 2020
I'll get to the content related to the title, but first, some context.
APACSMA
DECEMBER 22, 2020
Sales Team Leader The leader of the sales department is the glue that keeps the sales staff together, provides the manager with the preparation and inspiration to achieve selling goals. Typically, the work environment is fast-paced, and the team leader often moves from one task to another, answering questions, holding meetings, delegating responsibilities, and acting as an encouraging voice.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
DECEMBER 22, 2020
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don't agree.). When these two teams collaborate, you'll be rewarded with magical insights, learnings, and results that neither team could get on its own.
SaaStr
DECEMBER 22, 2020
If your TAM really does seem too small for VCs, 2 choices really: 1. Just find that 1 VC that still believes. This can work. 2. At least build a 1.0 of a product expansion that shows a larger TAM. This often also works. Even if you have few customers to start. — Jason BeKind Lemkin (@jasonlk) December 21, 2020. TAM (Total Addressable Market) is a tricky concept.
Partners in Excellence
DECEMBER 23, 2020
Before continuing, I have to give credit to this phrase and important concept to Brent Adamson. Brent and I were having one of our frequent conversations about the future of buying/selling. We were discussing the pandemic and it’s impact on buyers and sellers. We’ve seen our worlds turned upside down. We and our customers are re-inventing our business.
APACSMA
DECEMBER 22, 2020
Corporate sales are a high-burnout job, filled with rejection and the stress of looming quotas, yet it’s crucial that sales reps are on top of their customer service game for each and every contact with customers. They have to be knowledgeable, pleasant and provide an excellent Customer Experience every time—that can be difficult for a new sales rep, or for someone who is just feeling overwhelmed with a big workload, or a wealth of new product information.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
DECEMBER 21, 2020
Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. At HubSpot, we know the struggle.
SaaStr
DECEMBER 21, 2020
At some point in 2021, we’ll be on the other side of this. We’ll be back to events, including the SaaStr Annual 2021 IRL. We’ll be eating indoors again. And we’ll be back, in many cases, to the office. For many of us, it will be a different office. 45% of you said you’d let the office just go, and another 18% of you said you’d downsized.
Closer's Coffee
DECEMBER 23, 2020
In this Closer’s episode we connect with Kim Raath, PhD, the co-founder and CEO of Topl. Topl Inc is an impact technology company that is building a blockchain ecosystem to prove a company’s ethical and sustainable practices. Topl’s technology simplifies the certification processes, drastically cutting operational costs and increasing transparency throughout the supply chain.
APACSMA
DECEMBER 22, 2020
When the CRM system is properly implemented, the results can be outstanding. However, for a variety of reasons, CRM projects sometimes fail. Here are our top ten do’s and don’ts to ensure the success of the CRM project: All Rights Reserved by Asia Pacific Sales & Marketing Academy. The post Do’s and Don’t of CRM appeared first on APACSMA | Award-Winning Sales Consulting and Education.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Hubspot
DECEMBER 24, 2020
Connecting with potential customers is critical to boost interest in your website and drive sales conversions. But this is often easier said than done — while many site owners understand the value of compelling content, creating copy that resonates with visitors is more complicated than it appears. Here's why: Gone are the days of keyword-stuffed content designed only to drive up SEO values.
SaaStr
DECEMBER 22, 2020
Q: How do I overcome impostor syndrome as a startup founder? Maybe you never do. When Michael Cannon-Brookes, co-CEO of $60B+ Atlassian, came to SaaStr Annual, he shared that he still hasn’t gotten over it: When I spoke with Todd McKinnon last week, CEO of Okta, he said he still felt vulnerable all the way to $30m-$40m ARR. And that it still hurts folks to think Okta isn’t “cool enough” or “big enough” … even though it’s now a $30B company!
Capterra Sales & Marketing Software
DECEMBER 22, 2020
The post Top 5 Social Media Marketing Analytics Software for Reporting appeared first on Capterra. Use the reporting feature of social media marketing analytics software to check how well your social media campaigns are performing. Here are the top five tools that offer this capability. Your customers spend a significant amount of time on social media platforms such as Facebook, Twitter, and Instagram.
APACSMA
DECEMBER 22, 2020
What does an inside sales rep do? Well, he or she plays a fundamental role when it comes to achieving a company’s customer acquisition and revenue growth goals. They make a dozen or more calls per day in the hopes of closing sales with qualified prospects to achieve the company’s quarterly quotas. All Rights Reserved by Asia Pacific Sales & Marketing Academy.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Hubspot
DECEMBER 25, 2020
The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) you’ll generate. As a result, there’s a kind of constant content competition underway as website owners and administrators look for ways to stand out from the crowd and improve search engine optimization (SEO). Gone are the wild, wild west days of the World Wide Web where keyword spamming and content stuffing were the norm to drive search engine interest.
criteria for success
DECEMBER 23, 2020
I define experiential learning as learning through doing. Instead of rote memorization or instruction, experiential learning means that you are able to learn from direct interaction and experience at a rate that cannot be achieved through other methods. The more I have considered the idea of experiential learning, the more I think about its importance to those of us in the world of sales.
SalesHood
DECEMBER 21, 2020
According to the Sales Management Association (SMA) statistics, 8 out of 10 companies introduced a brand new product or service in the past 12 months last 2018, and over 50% of companies implemented a new sales methodology in its previous year. This data implies that you have to note sales methodology is one factor [ ] The post Sales Methodology Guide: 18 Popular Methodologies & Tips on How to Decide Which is Right for Your Business appeared first on SalesHood.
APACSMA
DECEMBER 22, 2020
Mantra to Modernize Your LinkedIn Lead Generation T his is a basic three-step formula to build your leads and pipeline i n LinkedIn o r other social networks for that matter. ADD POST ENGAGE Creating a deliberate digital footprint is about reaching where the customers are and adding interest. Most B2B buyers happen to be on LinkedIn and we’re going to be focused on that today.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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