Hubspot

AUGUST 26, 2013

Next, add a list-based Smart CTA Rule, and add the lists of people you do not want to see the subscribe CTA. Also keep in mind that in this case, the destination URL here matters. First, design your subscribe CTA (HubSpot customers can either use HubSpot''s CTA Builder or design it externally and upload it to HubSpot).

Start-ups 69

Start-ups Launch Contact Conversion 69

Hubspot

JULY 18, 2013

Click this to either upload a file or add a link to your work. For the purposes of this tutorial, I''m going to add a link to my work under my current LinkedIn position at HubSpot. As shown in the below graphic, you''ll be asked to enter a URL and provide a description for that link. Let''s start with the obvious.

Launch 75

Launch Networking Promote Presentation 75

Hubspot

JANUARY 24, 2013

As a result, you'll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, and you'll be able to identify deficiencies in your landing pages so you can optimize them to boost conversions. Review basic on-page SEO elements like URLs, page titles, meta description, and copy.

Conversion 78

Conversion Engineering Follow-up Lead generation 78

Hubspot

JANUARY 2, 2013

If it's you doing the posting, you can also add a tracking token before posting to track those links as part of a larger campaign for you to analyze later! To sum it up, there is no referring URL when someone reaches your site via direct traffic. Make sense? Good job, branding team! See what I mean? It depends. 7) Other Campaigns.

Referrals 74

Referrals Campaign Start-ups Engineering 74

Hubspot

JULY 9, 2013

Under ''More Content'' click ''Add or Edit Link.''. Step 6: Enter the URL for the link in the dialogue box, then click ''OK.'' Step 5: Click and drag your cursor over the object you would like to hyperlink (a translucent box will appear as you drag). An options box will appear. Then, click ''Next.''.

Presentation 74

Presentation Process 74

Hubspot

AUGUST 29, 2013

To keep your infographic uncluttered by a ton of different source URLs, a great way to do this is to include a simple URL at the bottom of your infographic that links to a page on your site listing the individual stats and their sources -- such as the blog post you''re using to publish your infographic.

Start-ups 78

Start-ups Promote Presentation Customers 78

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? Keep entering that URL in your browser, but add an "h" each time. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014.

Entertainment 76

Entertainment User Experience Campaign Process 76

Hubspot

OCTOBER 17, 2013

This is where you can add additional audio tracks before finalizing this editing session. Bonus Tip: In our podcasting ebook , we’ll show you how to add a professional introduction to your podcast, including a voiceover and music track. Step 2: Share your final audio file to iTunes. take a deep breath, we''re almost done --.

Launch 75

Launch Entertainment Follow-up Finance 75

Hubspot

SEPTEMBER 4, 2013

Since your profile picture is on left, you want to add some balance to your Facebook Cover Photo design by having the focus of the image be in the center or the right. And, if you want to add an extra dose of discoverability, use hashtags in your Cover Photo captions. But, keeping that space clear is a general best practice.

Promote 78

Promote Follow-up Networking Closing 78

ConversionXL

AUGUST 5, 2013

A plain simple example would be serving different content based on your query strings (the stuff in your URL that starts after ?). What they should have done is to repeat the ad copy in the headline, perhaps add write a longer lead, and then lead us to some options. Like when ad #1 takes you to somesite.com/?ad=1

Conversion 111

Conversion Consult Promote Clients 111

Hubspot

DECEMBER 22, 2013

Just grab a bunch of links to your content from the past month, paste them into an email, add a few images, and voilà : newsletter complete. Each and every time you publish a blog post, you''re creating a new URL for your site and -- simultaneously -- creating a new opportunity for your site to be ranked in search.

Start-ups 73

Start-ups Gaming Up-sell Prospecting 73

Hubspot

APRIL 30, 2013

2) Copy the FollowerWonk search URL and paste it into TagCrowd. They are the people in your market who can help get your content in front of a bigger audience with the click of a button, add social proof around your products, service, and content, and generally help grow your brand. When you remove New York, there are over 4,000.

Networking 74

Networking Technique Service Customers 74

Hubspot

APRIL 14, 2013

Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web. Vine Adds Trending Hashtags to Aid Content Discovery, From Marketing Land. This ad targeting could take into account user behavior through interactions in chats, messages, status updates, photos, and location checkins, among other things.

Real Estate 71

Real Estate Launch Promote User Experience 71

ConversionXL

FEBRUARY 6, 2013

Referring URL – where did they come from? Simply choose your variables from the first two boxes and add the value to the last one. Search keywords – did they arrive while searching for shoes or shirts? Visitor frequency – First , second, third, fifth time visitor? Date and time of day, proximity to payday.

Conversion 112

Conversion Territory Retail Click Through Rate 112

Hubspot

MARCH 27, 2013

It crawls a site and shows how many social shares each URL has gotten. SocialCrawlytics is a great tool to help figure out what content produced by your competitors is resonating with their audience -- who you just may want to reach, too. 2) Bottlenose.

Lead generation 69

Lead generation Represent Follow-up Presentation 69

Hubspot

NOVEMBER 1, 2013

Using humor in its videos, images, and marketing materials adds a welcoming nature to the cause. When you sign up, you can generate one with your fundraising page URL so your friends know where to donate. It embraces humor. When was the last time you kept a straight face when looking at someone with a mustache? That''s what I thought.

Sports 73

Sports Networking Campaign Start-ups 73

Hubspot

DECEMBER 11, 2013

From a usage standpoint, there are dual benefits: First, marketers can add more context to their posts with hashtags, giving readers an instant overview of the topic at hand. With this update, Google+ will look at your post to determine the subject, add relevant hashtags, and then rank relevant conversations across the network.

Lead generation 76

Lead generation Launch Networking Promote 76

Hubspot

OCTOBER 9, 2013

Optimize Blog Post Headlines and URL. In addition to the title, search engines use the words in a page’s URL to determine if it''s relevant to the search at-hand. So if you are able to edit the structure of your URLs, it’s imperative to make sure that you’re including keywords there too.

Engineering 78

Engineering Networking Start-ups Education 78

Hubspot

AUGUST 23, 2013

Having a mobile optimized site means viewers from a smartphone are automatically redirected to a URL that looks something like m.MySite.com. The “m-dot” before the URL means this is a separate version of your site that’s been built to look good on a smart phone. 2) It spreads out your SEO ranking. image credit: adactio.'

User Experience 77

User Experience Networking Start-ups Follow-up 77

Hubspot

OCTOBER 10, 2013

3) Don''t use UTM parameters or shortened links in your pin URL. Also, Pinterest warns users that all shortened links could lead to spam, so your best bet is just putting in a simple URL in the URL box and trying to measure success in other ways. 5) Add a hashtag, if relevant. 4) Use your description wisely.

Lead generation 78

Lead generation Referrals Networking Legal 78

Hubspot

AUGUST 30, 2013

Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well.

Real Estate 78

Real Estate Networking Lead generation Presentation 78

Hubspot

DECEMBER 11, 2013

Add in the level of nuance that tends to surround search rank and you''ve created a perfect storm for misunderstanding and misattribution. The good news is this complexity adds nuance and an understanding of the context of the person searching. Does factor X directly affect rank or merely influence it? of searches in the U.S.

CTR 75

CTR Strategic partnership Engineering User Experience 75

Hubspot

SEPTEMBER 26, 2013

Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top. Ensuring that key pieces of the specific page (content, title tag, URL, and image tags) include the desired keyword will help a page rank for that particular phrase. It does not, however, do your taxes.

Engineering 78

Engineering Networking Contact Follow-up 78

Hubspot

JANUARY 11, 2013

Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. In addition to being descriptive and keyword-sensitive, your 'About' section should also be simple, succinct, and specific.

Real Estate 78

Real Estate Niche Networking Follow-up 78

ConversionXL

MAY 24, 2013

So if we were to continue with the business objective example of increasing our bouquet sales, we would have to: 1) Do x – Add better product images. Here are some ideas for gathering qualitative data: Add an exit survey on your site, asking why your visitors didnt complete the goal of the site. Use 302 instead of 301.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Hubspot

OCTOBER 28, 2013

If you''re creating any graphics for Pinterest, don''t forget to brand it with your logo or website URL as watermark. It''s super simple to do: Just add text or logo at the bottom of your image. (If 5) Add a shortened URL with UTM parameters to your pin description. Go ahead and post already, right?

Campaign 71

Campaign Follow-up B2C Strategize 71

Hubspot

AUGUST 13, 2013

Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL , and linked your profile to your website and blog. Add a New Topic. Remember, you don’t need to be the group founder to be a standout contributor -- just pick one of your groups each day and add something of value to it.

Networking 78

Networking Follow-up Territory Start-ups 78

Hubspot

SEPTEMBER 10, 2013

As you create your account, Google will explain how to add the necessary tracking code onto each page of your website and the process to confirm that it’s been added correctly. This will prompt you to add your website URL. This is key to the subsequent steps listed in this post.

CTR 71

CTR Follow-up Start-ups Technology 71

Hubspot

MAY 6, 2013

If you do want to engage with another company''s hashtag because it''s relevant to your business, be sure to add value rather than send spam tweets. Tip : Sprinkle in some conversation, add in a dash of relevant content, and you’ve got a recipe for success. Don’t use tricks or bots to get more followers. Kudos to you! You’re not alone.

Follow-up 78

Follow-up Promote Start-ups Referrals 78

ConversionXL

MARCH 25, 2013

When you leave comment, you leave your name, email address, and Url. Use this opportunity to add a more personal touch to your communication. Bonus: Using a service like [link] to power this page allows you to enable vCard information, allowing your new friend to add all of your details in just one click.

Conversion 126

Conversion Real Estate UX Networking 126

Hubspot

JANUARY 9, 2013

Add on the fact that some people actually just prefer it, some email types naturally lend themselves to plain text, spam filters like to see it, and it's safer for transactional messages, and you'll start to understand why plain text can do your emails some good. 29) Forgetting to Add Tracking Tokens. Don't make this mistake.

A/B testing 76

A/B testing Follow-up Campaign Contact 76

Hubspot

DECEMBER 9, 2013

If you decide to add links to these two photos, make sure they are shortened links with UTM parameters on them -- that way, you know if they''re working or not. Remember back in step 4 when we talked about shortened URLs? 5) Customize your app thumbnails. You know those four pesky boxes underneath your Cover Photo? Pretty sweet, right?

Real Estate 78

Real Estate Promote Follow-up Start-ups 78

Hubspot

OCTOBER 31, 2013

These tweets can be used over and over again to add an element of social proof to your content that will help you gain more credibility. You should @mention any contributors in the lazy tweet and again, use a hashtag or tracking URL to see just how much extra reach your content got from lazy tweets, specifically.

Promote 78

Promote Networking Follow-up Lead generation 78

Hubspot

SEPTEMBER 9, 2013

To determine how many social shares a post has, enter its URL into LinkTally.com , a free tool created by HubSpot Social Media Scientist Dan Zarrella that tells you how many times a URL has been shares on Facebook, LinkedIn, Google+, and Twitter. 1) Use the same post, and keep URL the same. Update outdated copy.

A/B testing 76

A/B testing Engineering Lead generation Gaming 76

Hubspot

FEBRUARY 11, 2013

People definitely need more practice using URL shorteners. Every other word should probably be in a different color , and your links should all go to resources that add very little value. 38) Add tons of disorienting animations and images to your website. 6) Send out a tweet every 30 seconds. Hey, they followed you, right?

Contact 78

Contact Follow-up Start-ups Price 78

Hubspot

DECEMBER 16, 2013

It allows you to upload an image and add little icons that appear upon hover. Two subtle but awesome features to add: First, you can embed without needing to mess with code to resize it. Two subtle but awesome features to add: First, you can embed without needing to mess with code to resize it. Free icons?

Angle 78

Angle Launch Presentation Start-ups 78