Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. Education is a large part of making SEO successful in a business.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Search Engine Land

AUGUST 8, 2024

Therefore, adapting human expertise and technology creates a competitive advantage. That said, there are two critical ideas to consider when using these audiences: Optimizing toward the right objective for your goals. You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. Think about it as educational data mining with a purpose. For example, sales reps who skipped interactive role-plays in training struggled with objection handling.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. This requires a deep understanding of their business needs and objectives. For buyers, it offers a smoother, less overwhelming purchasing experience. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Analyze sales conversations in real-time to improve coaching and objection handling. I don’t like to think about education or certifications, when I talk to people.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. If they hesitate or bring up a concern, thats useful too it might be an objection you need to address. Educate yourself and your team on common signals. More agility?

Contract 31

Contract Sales Objectives and Key Results Prospecting 31

Hubspot

JULY 22, 2024

Option 2: Objection I understand. They’ll explain their pain points and objectives, which is valuable information you can use to build your sales pitch. As stated previously, the more research you do on your prospect prior to calling, the better your results will be. Anticipate objections. Does that sound like you?”

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Martech

JULY 18, 2025

In my career, I’ve seen several reasons for these failures or lackluster results, but so often it’s not a failure of strategy, ideas or tools. Lack of education or buy-in : When stakeholders don’t understand the campaign goals, targeting or martech, they delay decisions or change direction midstream.

Campaign 67

Campaign Objectives and Key Results Education Legal 67

Sales Hacker

MAY 7, 2025

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers. I think with all the new technologies that are coming out that’s a service.

GTM 83

GTM Engineering Customers Cross-sell 83

Sales Hacker

MAY 7, 2025

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers. I think with all the new technologies that are coming out that’s a service.

GTM 70

GTM Engineering Customers Cross-sell 70

Martech

DECEMBER 11, 2024

Here are the key roles in the AI dream team. This leader serves as the projects north star, guiding the vision, setting objectives and ensuring alignment with company goals. They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results.

Objectives and Key Results 112

Objectives and Key Results Strategize Engineering Healthcare 112

Salesforce

FEBRUARY 3, 2025

70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? With modern technology, buying signals can be measured in greater depth, such as engagement with particular pieces of content and social media activity. Learn more What you’ll learn: What are sales terms?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline Cold Call 52

Hubspot

FEBRUARY 13, 2025

As a result, all your ideas will be in one place, which is ideal if youre managing a large team and need everyone working toward the same objective. It's demotivating to see their hard work result in dead ends. Economic Buyer Your economic buyer is a key player in the MEDDPICC sales methodology.

Objectives and Key Results 36

Objectives and Key Results Sales Legal B2B 36

Martech

JULY 9, 2025

Dig deeper: Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) That’s why B2B marketing should seek to empathize, educate and inspire. Dig deeper: Time to First Value: The CX metric you can’t afford to ignore In marketing, whether B2C or B2B, transformation is key. Data backs it up.

Objectives and Key Results 60

Objectives and Key Results B2C B2B Trust 60

Martech

JULY 17, 2025

A real-world test of AI search in action The other day, while preparing a presentation on digital health trends, I looked for compelling statistics to support a key point I wanted to make. One result stood out. Despite this, the blog had surfaced prominently in the AI-powered search results. Or, what perspectives are excluded?

Healthcare 70

Healthcare Objectives and Key Results Education Negotiate 70

Sales Hacker

MAY 27, 2025

You go to the web for everything, and as a result of everyone going to the web, all marketing becomes digital. You know, you’re still measuring things around objective and subjective measurements. Are they in a key industry? But at the same time, we believe that enterprises need a partner beyond software and technology.

GTM 66

GTM X-functional Start-ups Go To Market 66

Martech

FEBRUARY 10, 2025

Advanced solutions like ads.cert, the SupplyChain object and emerging device attestation for CTV are critical to closing these gaps, helping to curb bad actors and fraudulent activities. These technologies arent just incremental upgrades, theyre game changers. In 2015, ad fraud caused $4.6 billion in annual losses in the U.S.,

Objectives and Key Results 87

Objectives and Key Results Education Represent Trust 87

Sales Hacker

FEBRUARY 25, 2025

As a key GTMfund partner, they equip sales and marketing teams with top performers. So I’ve always liked the variety of work that’s possible when you choose technology as a career. How do you actually measure results? Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. So on and so forth.

GTM 80

GTM X-functional Objectives and Key Results Start-ups 80

Salesforce

JUNE 16, 2025

It’s like a live video conference where you can educate, interact, and build relationships with your viewers. This could be related to new technologies, industry changes, or seasonal themes. Without that, you might end up with a well-attended webinar that doesn’t drive any real results for your business. Just get started.

Objectives and Key Results 52

Objectives and Key Results CRM Promote Follow-up 52

Salesforce

MARCH 31, 2025

The week typically includes activities such as networking opportunities, educational sessions, and award ceremonies to honor outstanding small businesses. Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. Here are a few ways AI can help.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. Avoid shiny objects. But the sky is not falling just yet, my friends.

Technology 131

Technology Technology Objectives and Key Results Construction 131

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246

Veloxy

APRIL 12, 2023

Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. To educate your customers effectively, you can follow these tips: Provide easy-to-understand materials such as brochures or infographics.

Referrals 247

Referrals Finance Objectives and Key Results Sales 247

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Martech

JANUARY 13, 2022

New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Educate your team and higher-ups about the necessity of organic search. This can help higher-ups start seeing organic traffic as a key business metric. “I Source: Craig Dunham.

Objectives and Key Results 144

Objectives and Key Results Education Strategize Engineering 144

Cerebral Selling

FEBRUARY 22, 2021

Little did he realize how much water heating technology has changed over that time and after a brief education by a local contractor, he ended up going with a modern, tankless hot water system. And finally, don’t be afraid to address and reframe any objections that arise during the process.

Process 233

Process Customers Objectives and Key Results Clients 233

Sales Pop!

OCTOBER 30, 2024

This helps ensure that the content is highly relevant to the target audience, addressing specific challenges they are facing in their journeywhether that’s a common objection during the sales process or the latest industry trend affecting buying decisions. AI tools can generate transcripts quickly , making this process seamless.

Objectives and Key Results 130

Objectives and Key Results Healthcare Education Sales 130

Smarter With Gartner

JULY 8, 2021

Data and analytics leaders know that without good governance , their investments in data and analytics will fail to meet key organizational demands such as revenue growth, cost optimization and better customer experience. 7 data governance key foundations. 6: Deploy governance training and education.

Government 93

Government Objectives and Key Results Trust Education 93

Search Engine Land

SEPTEMBER 15, 2023

This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective. Clarify client objectives With more context, help the client shape their specific goals for using generative AI in their SEO strategy if unclear.

Clients 130

Clients Objectives and Key Results Legal Engineering 130

Sales Pop!

JANUARY 24, 2022

Currently, many businesses are considering integrating blockchain technology into their operations. You can also take your business to the next level by introducing blockchain technology to your business. A brief explanation can suffice before we explore the benefits of this technology. Source: YourStory.

Objectives and Key Results 130

Objectives and Key Results Consult Niche Contract 130

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Define marketing objective and key results for how to measure progress. Define marketing objective and key results for how to measure progress.

Strategize 111

Strategize Objectives and Key Results Campaign Promote 111

Sales Hacker

APRIL 27, 2020

Success depends on understanding your objectives, both for the organization and the people you support. Set priorities based on the org’s strategic objectives. Whatever those key goals / initiatives are, stay tuned in to them. But it supports a key best practice, and that’s to be seen as a strategic partner.

Strategize 102

Strategize Government Objectives and Key Results Sales 102

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 117

Contract X-functional Objectives and Key Results Legal 117

Martech

MARCH 2, 2023

As a result of the WebAR technology developed by Videobomb, the image of the dollar bill connected users to the promotion, which invited them to sign up and receive a $10 eGift discount for Papa Johns. Ease-of-use is a question for any emerging technology, not to mention the wow factor of new AR experiences. Why we care.

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

ConversionXL

JULY 3, 2020

We consider four critical areas for planning your data strategy: Strategy and culture; People and skills; Technology and tools; Methodology and process. My go-to approach for setting goals is OKRs (Objectives, Key Results) because they marry vague objectives to measurable results.

Pitch 107

Pitch Objectives and Key Results Government Click Through Rate 107

Salesforce

OCTOBER 18, 2023

In this piece, we’re going to walk you through some of these challenges, the keys to overcoming them, the objectives and processes that fuel successful demand gen, and why good demand gen is worth the effort. Your data is the key to overcoming both those challenges, but it’s also a challenge unto itself.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111