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Top 7 Google Ads and SEO synergies you should act upon

Search Engine Land

Landing page UX Landing page user experience is crucial for driving conversions. How to use PPC UX experience to help SEO Sit down with the PPC team and review the top converting landing pages. Of the top organic landing pages by traffic, see how the UX can be upleveled by incorporating best practices from the PPC team.

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Why Sites in High-Growth Industries Have Terrible UX

ConversionXL

But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. But, in the interim, industries like cryptocurrency get away with atrocious UX. The mistakes detailed below are a cautionary tale about potentially pernicious UX blind spots. Registration.

UX 116
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The Salesforce User Experience (UX) Designer Certification

Salesforce

Here’s your certification guide Hear from Salesforce Designer Asterisk Loftis Ready, set, go: Dive into your UX Designer Certification. We’re very excited to support the Salesforce Designer role and UX Designer certification. Check out these free resources you can use to become a UX Designer #CertifiedPro ! SIGN UP FOR FREE.

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% PPC professionals are often marketing-educated. We tend to think all creatives should look sleek, mobile UX/UI should follow the latest trends, etc.

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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. Use the auditing process as an opportunity to educate the client, turning it into a valuable learning experience that will pay dividends long after the audit is complete.

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Website Information Architecture: How to Optimize for UX

ConversionXL

Here are research and testing techniques that UX professionals use to determine the best information architecture, workflows, menu structure, or website navigation paths. A proper pre-education of test participants is a must. The tool of choice for a lot of UX professionals. Intuitive navigation doesn’t happen by chance.

UX 114