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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. This one states, “Your taxes help pay for schools, hospitals, and the police.”.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software! Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital. How "boring," right?

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They wrapped up their entire theory in a pithy, if rarely used, concept. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. It created powerful network effects.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Once you identify those, seek out software that can take the manual legwork out of them and free up your employees' time. You could also implement a prestige pricing strategy — a method where you sell your product or service at a higher price point to create the impression of higher quality. Electrical Equipment: 7.63%.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

I’m guessing most of you have your hand up. Heck, the entire city of Barcelona is made up of IoT devices. But phones and computers only make up a small part of IoT. Quansett Nurseries , in Westport, Massachusetts, grows microgreens to sell to restaurants year round. That’s part of IoT. Google Home? IoT Devices.

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What is a Digital Nomad and How Do You Become One?

Hubspot

But what takes the place of a billowing summit isn’t a barren crater -- it’s an electric blue lake, surrounded by pine trees and the jagged remains of the volcano’s collapsed mouth, which crumbled during an eruption almost 8,000 years ago. So how do you set yourself up for success? Set yourself up for financial success.

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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. Growth: A sharp increase in users and sales.

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