Remove Electricity Remove Launch Remove Market share Remove Product
article thumbnail

The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Product marketers. So, what makes product marketing unique?

Product 101
article thumbnail

This day in search marketing history: February 10

Search Engine Land

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. Previously, he had been in charge of search products at Google.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 130
article thumbnail

Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? The airplane.

article thumbnail

How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase.

Launch 96
article thumbnail

11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further.

article thumbnail

Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." But product innovation isn''t the only benefit of competition. New Year''s, the Super Bowl, a product launch, and so on). and special sauce.