article thumbnail

E-E-A-T: Making experience and expertise your content advantage

Search Engine Land

Here’s how you can use experience and expertise to your content advantage, as presented by Fach at SMX Advanced. “This vehicle had a lot of electric batteries in the back that took up a lot of room, so it didn’t have a spare tire in the back. How did everyone else outrank them?

article thumbnail

Mastering NLP for modern SEO: Techniques, tools and strategies

Search Engine Land

Instead, it sends a message to a low-level program, which instructs the computer on how to manipulate and process electrical signals coming from the keyboard. But also understand how and why your niche would rank for that query intent. Identify key entities in your content Utilize NLP tools to detect named entities within your content.

Technique 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. What Is Scooter-Sharing?

article thumbnail

How market types shape marketing and SEO success

Search Engine Land

Note: The above market types may not necessarily reflect reality, but they present an approximation of how different markets work. Monopoly People usually think of monopolies as non-profits like electric or water companies. Monopolostic competition. Books near me” and “buy books in [location]” would be a good approach.

article thumbnail

Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power. Maybe just tell us a little bit more about MAC Products and this distribution and control of electrical power. Welcome to the podcast, Eddie. It sounds pretty technical.

article thumbnail

How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

This depends on the niche, business model and keyword types. If an AI overview is presented, CTRs of regular organic results might drop Assuming your site does not appear in the AI overview but is highly ranked in the regular organic results, your CTR will drop. Here is a direct example of the query “pros and cons of electric cars.”

CTR 131
article thumbnail

SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

You guys have been through three days of presentations. With electricity, a lot of African nations never had legacy electrical grids. I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. FULL TRANSCRIPT BELOW. How’s it guys? You guys good? Yeah, great.