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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

How Jagran New Media doubled video ad revenue with a managed AdOps service. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Jagran New Media, a leading publishing house in India, had a revenue problem. Why we care.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. Lastly, I prefer at-home listening where I can meal-prep, make art, or entertain my very needy cat.

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This day in search marketing history: February 22

Search Engine Land

Read all about it in Google page experience update for desktop now rolling out. Google Search Console adds ‘associations’ so you can link with other Google accounts 2021: These could provide better and wider view of your data across various Google services.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services: 1. A good case study for the data privacy problem is Blockstack , a network built on blockchain that touts itself as “a new internet for decentralized apps.” Changing Data Collection.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Regardless of which way social media networks move the goalposts, if you base your marketing strategy on relationships and communication, you’re well-positioned to get noticed and grow a loyal following. Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

You can create engaging ads in multiple formats and target people who actually need your product or service. AdRank is calculated by multiplying your maximum cost-per-click bid with the quality of score your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate.