Remove Entertainment Remove Niche Remove Territory
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Most celebrity endorsements are expensive mistakes

Martech

Evaluating an endorsement deal whether it’s with a global icon or a niche influencer can be done with rigor and structure. It works because: Niche focus : Influencers often operate in specific verticals fitness, skincare, gaming, fashion and speak directly to an audience with relevant interests.

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Increasing Engagement for Regional Publications

Hubspot

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. They’re riding the line between news and entertainment and have an opportunity to explore new monetization and engagement opportunities — And it’s not so daunting to do the same if you know where to start.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager. playing in the background. Houseparty. Year Launched: 2016.

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Why we care about compliance in marketing

Martech

More laws and regulations, each with their own regional (and nationalist) quirks, have sprung up, including in Canada , Brazil , Indonesia and elsewhere. There are a few niche laws and regulations affecting privacy at the federal level in the U.S. Meanwhile, the United States has gotten into the privacy act (so to speak).

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

Certain products or services perform better than others — both in general and within specific niches. The company offers flight prices that consistently and significantly undercut what other airlines in the region are willing to charge. And most of what's reported in the New York Times can probably be found in the Boston Globe.

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11 essential sales pipeline metrics you should be tracking

Salesmate

Your success rate for closing deals will depend on your target market, your niche, the products you sell, and the area you serve. Maybe they’re targeting potential customers in the wrong industry or trying to sell in a territory that is a captive market for another brand. Opportunity Win Rate.

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This day in search marketing history: March 21

Search Engine Land

Google’s new tappable shortcuts eliminate the need to search on mobile 2017: The shortcuts offered quick answers on weather, sports and entertainment info. Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No.

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