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Increasing Engagement for Regional Publications

Hubspot

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. They’re riding the line between news and entertainment and have an opportunity to explore new monetization and engagement opportunities — And it’s not so daunting to do the same if you know where to start.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Verticalization — easy access to niche markets. It would have taken a long time to capture regional businesses, and it would have been near-impossible to move out of their region, let alone out of the country. Field service business software is a pretty specific niche…on a regional level.

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

Certain products or services perform better than others — both in general and within specific niches. The company offers flight prices that consistently and significantly undercut what other airlines in the region are willing to charge. And most of what's reported in the New York Times can probably be found in the Boston Globe.

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Why we care about compliance in marketing

Martech

More laws and regulations, each with their own regional (and nationalist) quirks, have sprung up, including in Canada , Brazil , Indonesia and elsewhere. There are a few niche laws and regulations affecting privacy at the federal level in the U.S. Meanwhile, the United States has gotten into the privacy act (so to speak).

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager. playing in the background. Houseparty. Year Launched: 2016.

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11 essential sales pipeline metrics you should be tracking

Salesmate

Your success rate for closing deals will depend on your target market, your niche, the products you sell, and the area you serve. Maybe they’re targeting potential customers in the wrong industry or trying to sell in a territory that is a captive market for another brand. Opportunity Win Rate.

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Learning How to Adapt in the Sales Community with Celine North

Sales Hacker

She grew her territory by over 700% in less than three years. In the ad agency world, I was specializing in the recruitment marketing niche. We all want to be entertained and we want to still create personal relationships, even if it’s over a digital form. So tell us what is Boardable? What’s the mission?

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