Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Winning marketing organizations self-regulate. ” Here’s the problem with that mindset.

GTM 116

GTM Market share Growth Technology 116

Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. In such cases, technology limitations may prevent a solution.

Strategize 116

Strategize GTM Healthcare Strategic planning 116

SalesLoft

JUNE 21, 2022

If you had to guess, what percent of your sellers are actively using the sales technology you’ve purchased? . Most of the teams I talk with need technology to help create, close, and keep business. There are over 1,000 sales technologies today; shiny bells and whistles abound. Multiple technologies to learn and use.

Negotiate 52

Negotiate Legal Finance Technology 52

Salesforce

AUGUST 24, 2021

Over the past 20 years of my career, I’ve analyzed the digital economy, enterprise technology, and the evolution of customer behaviors. Believe me when I tell you: teams and companies aren’t using CRM technology to its full potential as the engine for customer-centered growth. Read The State of CRM. View the study.

CRM 98

CRM Finance Customer Relationship Management Technology 98

SaaStr

JUNE 13, 2021

Fast forward to today, and Qualtrics is now worth $20B and CEO Zig Serafin joined us to share his lessons in scaling with Julia Laroche, Correspondent at Yahoo Finance. 4 The architecture of your technology should complement your go-to-market model. Build your technology with your business in mind. Subscribe. #4

Growth 70

Growth Finance B2B Technology 70

SaaStr

MARCH 31, 2022

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. And IDG just recently released the 2020 Cloud Computing Survey that showed over one third of IT budgets are spent on cloud computing technologies. Panel: Colleen Kapase, VP of WW Partner & Alliances, Snowflake. Rico Mallozzi, Sr.

Cross-sell 80

Cross-sell Finance Strategize Technology 80

SaaStr

JUNE 17, 2023

Their approach: Reduced unnecessary expenses Invested in technology for automation and process streamlining Focused on customer retention strategies Prioritized high-margin products or services This plan helped them thrive in challenging market conditions. It wasn’t luck – it was strategic planning and execution.

Growth 86

Growth E-commerce Profit margin Strategize 86

Sales Hacker

APRIL 21, 2021

Proliferation of marketing and sales technology. Develop a strong understanding of a basic sales process from top to bottom and think about where processes need to be improved and what technology makes things more efficient.”. Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof.

Finance 101

Finance GTM Cross-sell SQL 101

Martech

JUNE 28, 2022

To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation.

B2B 104

B2B GTM Cross-sell High impact 104

Heinz Marketing

NOVEMBER 26, 2021

Information Technology. To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” Funding Dates (by funding round and period of time). Last Funding Amount (Min—Max). Total Funding Raised (Min—Max).

CRM 114

CRM Contact Campaign B2C 114

Hubspot

JANUARY 25, 2019

Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. With over $5 billion under management, their portfolio includes more than 200 companies in technology and healthcare. Hyde Park Ventures funds early-stage technology companies in the Midwest. Region : East Coast.

Territory 78

Territory Finance Healthcare Negotiate 78

SaaStr

APRIL 7, 2022

I can give you marketing examples about how robots are sitting on my laptop and then in the cloud doing work for us that we hate doing, the work that is done in a contact center or in an airline or work that’s done in your finance business. The market now called RPA, which is the fastest path to using AI in a company now.

Finance 102

Finance Government Growth Start-ups 102

SaaStr

JULY 20, 2022

Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. How can founders and executive leaders avoid falling victim to the pitfalls of premature go-to-market acceleration? Hire according to empirical indicators, not the financing plan. a company will hire rapidly to achieve scale.

GTM 77

GTM Cross-sell Finance Growth 77

Sales Hacker

SEPTEMBER 2, 2020

The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you. Companies operating in well-digitized industries (media, IT, finance, professional services).

Inside sales 109

Inside sales Cold Call Contract Price 109

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. According to Forrester, companies that aligned people, processes and technology across their sales and marketing teams achieved 36% more revenue growth and up to 28% more profitability.

Gaming 98

Gaming Cross-sell Sales Finance 98

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. A Sales Engagement platform is a technology platform that brings sales (and often customer success) activities under a single roof, allowing sales professionals to efficiently and effectively focus on selling. will remain important pieces of the puzzle.

Objectives and Key Results 133

Objectives and Key Results Cross-sell Sales Technology 133

Hubspot

JUNE 8, 2021

For the same reasons that inside sales reps roles are growing, outside sales reps now often rely on technology to land customers. It's good to check how much travel is involved, what technology you'll have access to, and what performance metrics you'll be evaluated against. Nearly half of their time is spent selling remotely (i.e.

Commission 76

Commission Territory Finance Inside sales 76

Hubspot

JULY 11, 2019

Sales operations exists to help the team use technology effectively, implement training exercises, align sales and marketing, set territories, evaluate compensation plans, and more. Reps need to prospect, sell, and close -- and that doesn’t always leave a lot of time for administrative or big-picture work.

Commission 78

Commission Territory Quota CRM 78

Sales Hacker

JANUARY 13, 2021

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. CRM application licenses a natural language search technology. ERP system licenses graph database technology. Enterprise OEM software licensing is a multibillion-dollar segment of the software industry.

GTM 74

GTM Negotiate Profit margin Contract 74

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion 34

Conversion Legal Contact Finance 34

Sales Hacker

JANUARY 20, 2022

Smart sales coaching platforms solve for this with the right technology. An investment in sales coaching has a top-line impact that increases key metrics 5 to 25% for revenue teams across finance, energy, logistics, and SaaS. In a recent productivity predictor , employees are 1.2x

Territory 100

Territory Sales Finance Drivers/motivators 100

SalesLoft

APRIL 25, 2019

It’s my pleasure to share SalesLoft has finalized our Series D financing. This boosts our ability to seamlessly implement the platform and codify customer’s desired go-to-market in their markets. The 7th Fastest-Growing Technology Company in North America by Deloitte. This is bigger than us. How are We Different?

Growth 90

Growth Commission Networking Finance 90

Sales Hacker

APRIL 1, 2021

The TMF Group, which provides compliance and global expansion administration services, says COVID-19 created incentives and benefits for companies that could file paperwork electronically as nations and new markets quickly adopted digital processes. You may also have implemented new technologies and capabilities during 2020.

E-commerce 67

E-commerce Territory Transportation B2C 67

SalesLoft

JUNE 26, 2020

An account-based strategy is only a strategy until marketing and sales come together to hyper-focus on their top-tier accounts. Patrick Lencioni’s fundamental business book, The Advantage , says, “Not finance. Not technology. We met three times per week to align on our go-to-market strategy. . Not strategy.

A/B testing 52

A/B testing Teamwork Cross-sell Finance 52

SaaStr

AUGUST 26, 2020

That technology, as it’s getting cheaper, more flexible, more accessible is democratizing access and doing so most profoundly in industries and functions and for constituencies that haven’t been able to leverage technology in the past. The fourth major risk that investors are evaluating is go-to-market risk.

Pitch 111

Pitch Finance Product Start-ups 111

Lead Fuze

DECEMBER 1, 2021

One of the most important parts about being a successful SaaS company is understanding how to go-to market. Go through a variety of filters to zero in on the leads you want to reach. There are many analytics companies, but this one is focused on a specific market. Finance and Operations may not be happy with the results.

Sell 52

Sell Account management Contract Price 52

SaaStr

DECEMBER 17, 2019

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. Technology Reporter @ CNBC. Please welcome Zach Perret, Plaid Co-Founder and CEO and Ari Levy, CNBC Senior Technology Reporter. Ari Levy | Sr.

Finance 58

Finance X-functional Non-Profits Launch 58

SBI

JUNE 28, 2021

Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. . Remote Selling has become an important focus for every sales organization. Twitter.

Sell 34

Sell Finance Sales Quota 34

Lead Fuze

JANUARY 1, 2022

The enterprise OEM software market is a large and lucrative segment of the software industry. This article is intended for those who want to learn more about how companies can negotiate with their technology providers. ERP systems can use graph database technology to store and analyze relationships between various data sets.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Gong.io

NOVEMBER 11, 2019

So nobody ever steps back and says, “Wow, we have to get approval from someone in finance to spend more than $10,000.”. Not just, “Finance does the numbers, and Product does this…” So, we all know that we’re collaborative now. And we had to go back and say, “Oh my God. How do we think about that?’”. Listen now at gong.io/podcasts.

Finance 48

Finance Strategic planning Strategize Pipeline 48

Gong.io

JANUARY 12, 2021

Jared is diligent, disciplined, enjoys coaching, and is a self-proclaimed Personal Finance Ninja (cool title). Meet Adarsh “Red” Reddy, a film & technology enthusiast, a USC alum, and a guy who boasts “500+” LinkedIn connections. Go To Market (GTM) and enablement. Account Executive, Jared Nielsen.

Follow-up 118

Follow-up Objection handling GTM Meeting 118

Sales Hacker

NOVEMBER 17, 2020

Transitioning from the opera to B2B technology [8:40]. Finance, legal and HR professionals need their own community, just like revenue executives and leaders do. Again, people that are running finance, legal and human resources or people functions within high-growth companies. And we are going to dive into what Vertify is.

Start-ups 102

Start-ups Technology Technology B2B 102

Hubspot

OCTOBER 23, 2019

Customers have more voice, and technology has enabled companies such as G2 and TrustRadius to give these customers a medium by which to validate categories and brand leadership. We decided we weren't going to talk about Gainsight in the early days of Pulse. Image Source. No shame (as displayed in the hip-hop song)!

Product 62

Product Finance Growth Meeting 62

Lead Fuze

DECEMBER 1, 2021

One of the most important parts about being a successful SaaS company is understanding how to go-to market. Go through a variety of filters to zero in on the leads you want to reach. There are many analytics companies, but this one is focused on a specific market. 3) Market Readiness – Do you have a go-to-market plan?

Product 40

Product Account management Contract Price 40

SaaStr

MAY 27, 2020

Why is financing hard right now? It’s very difficult to get financed. So the market hates uncertainty. And then one day the whole market resets to the seven times. The problem in private markets is private markets don’t adjust their pricing because it takes time until financing’s actually happen.

Finance 76

Finance Government Price Contract 76

Sales Hacker

FEBRUARY 23, 2021

At Vena, we think of ourselves as a point of view on how to do that really well, and then the technology to back that up. Think about finance teams and the way they work together to kind of build out all of the budgeting, forecasting, and planning and how they hook that into the actuals, sales data, and other data.

E-commerce 60

E-commerce Sales Commission Finance 60

Sales Hacker

SEPTEMBER 11, 2020

Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of ‘exit.’ This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. – Marcus Lo, Head of Finance, Crunchbase.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78