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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

In a prior life, Amit also led product and UX teams at Yahoo and Oracle. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 80
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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model.

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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

If you’re in B2B (especially working with high-growth companies, as I do), it’s essential to gauge how easy (and/or expensive) it is to raise funds. If you’re working in an industry closely related to finance, like lending or real estate or insurance, you likely have a second layer of important metrics to watch (e.g., mortgage rates).

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13 essential SEO skills you need to succeed

Search Engine Land

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. Adapting, finding new ways, and exploring all resources for technical, on-page, IT, UX and off-page factors are all critical to success. Just because eBay, the BBC, Amazon, etc. ” Corey Morris , Chief Strategy Officer, Voltage. Experimenting.

UX 126
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. In short, Owner is “HubSpot for restaurants.”

GTM 93
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Why understanding the product is a must in martech, MOps

Martech

This doesn’t require taking a finance or accounting class or earning an MBA. by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. B2B Software-as-a-Service (SaaS) A high-level understanding of the product is always handy in B2B SaaS. That makes things easier for everyone.

Product 96
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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

Would you have been 10X your size or growth rate with different people ? A growth mindset has to be part of every person you bring in. We treat hiring as an afterthought or a bother instead of the greatest chance to improve our organization and growth rate. Step one is defining “growth,” not some arbitrary growth “team.”

Growth 70