3 reasons your paid social ads aren’t converting (and how to fix them)
Martech
FEBRUARY 21, 2025
CPMs go up, CTRs drop and conversions stall. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. Paid social ads arent a gamble when built strategically.
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