Hubspot

MARCH 31, 2015

As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. For a small fee, he''ll have a few drinks and crank out an entertaining and insightful user test. This is a big one for us and we''ve seen it come up in tests before, even with sober users.

A/B testing 76

A/B testing Entertainment User Experience High impact 76

Sales Hacker

MAY 17, 2021

The true power of a properly set-up and fully-utilized CRM starts with data standardization, which is one of the most fundamental advantages of a CRM. The same thing happens (at a much larger scale) when CRMs are set up without required field rules and thoughtful field types. High Impact, high value data capture.

CRM 71

CRM Objectives and Key Results Pipeline Finance 71

ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. Those two add up to indicate execution velocity. Add average sample size and impact per successful experiment, and you get an idea of total business impact. Edwards Deming.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

MARCH 13, 2019

Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently. That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

AUGUST 17, 2017

This shows how experiment ideation and prioritization, tool set-up, QA, and implementation can happen at the same time as the development sprints. Most enterprise-level A/B testing tools (we used Adobe Target) give you the ability to scale up the size of the audience that you want to expose the new site to. Direct Line saw a 0.4%

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Despite a steady stream of new users, SaaS startup Groove’s 4.5% Groove came up with several data-driven attempts at lowering churn. The Execution.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

SaaStr

AUGUST 15, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I actually just got off the boat, Nick, and scurried up to make sure that I was ready to go for the presentation. So, you teed it up really well. One, it starts high up in the sales process, right?

Retail 75

Retail Start-ups Drivers/motivators Up-sell 75

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Don’t do what your clients want, don’t follow trends (like big banners). Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

MARCH 18, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. They grew up in a rural town in Ireland. And afterwards, they realized that actually the hardest part of that experience was getting the payment acceptance piece, and that’s what led them to find Stripe.

Launch 45

Launch Engineering Start-ups Finance 45

SaaStr

MARCH 26, 2019

They grew up in a rural town in Ireland. And afterwards, they realized that actually the hardest part of that experience was getting the payment acceptance piece, and that’s what led them to find Stripe. Let’s be honest, every company ends up having some kind of mission statement. They were self taught developers.

Launch 59

Launch Engineering Product Start-ups 59