ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. The result? Growth hacking isn’t about deploying sleazy tricks. Acquisition.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). The actual testing and analysis of results constitute only the last two steps.

Process 103

Process A/B testing Objectives and Key Results UX 103

Martech

OCTOBER 23, 2023

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. He told the judge: “You get up in the morning, you brush your teeth and you search on Google.”

Trust 83

Trust Objectives and Key Results Engineering Negotiate 83

ConversionXL

DECEMBER 9, 2022

You walk up to it and want to get in. ” Your job is to build an interface that minimizes the knowledge gap between what users know prior to coming to your site and what they must know to use it properly. The knowledge gap is the key challenge to delivering intuitive design. How do you get in? Image credit). Image credit).

Objectives and Key Results 116

Objectives and Key Results Contact Drivers/motivators Retail 116

ConversionXL

JULY 21, 2022

So the brand experience on Twitter is not joined up with Facebook or LinkedIn, and content is often pushed out to each platform with no differentiation or personalization. Forrester reports that since the pandemic, buyers now average 27 interactions when gathering information (up from 17 in 2019). Follow Amazon’s lead.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

FEBRUARY 3, 2022

The result? People had a terrible experience using their product. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. At launch, marketing is based on customer behavior related to the problem your product solves. The result?

Growth 102

Growth Product Objectives and Key Results User Experience 102

Hubspot

MAY 31, 2013

But the big question most people face when both initiatives come up at the same time is. A very common objection that I hear for separating a website redesign from inbound adoption is resource allocation. I also hear the wonderfully vague “marketing strategy” objection, which when I drill down, can typically mean a number of things.

Objectives and Key Results 78

Objectives and Key Results Launch User Experience Clients 78

Search Engine Land

MARCH 8, 2024

This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. The results of the climate change survey We had a total of 331 responses from around the world. 62% of respondents were male, 34% female.

Objectives and Key Results 125

Objectives and Key Results Manufacturing Clients Education 125

Salesforce

APRIL 29, 2022

Tech debt can show up as sloppy code or updates that cause your app to crash, especially as the result of rushing to ship a product. Over time, the results of quick fixes can accumulate in a tangled web that requires revising an existing product to make improvements, also known as refactoring. Designers face similar issues.

UX 98

UX User Experience Objectives and Key Results Technology 98

SaaStr

APRIL 4, 2019

They wanted real-time results. Do you have a great user experience for my workforce, my IT ops, and possibly up-and-coming dev ops teams. Things like customer-managed encryption keys. Traditionally we’ve been around since 2005 and traditionally have been a software on-prem business. How can you automate?

Engineering 68

Engineering Strategize Technology Technology 68

ConversionXL

FEBRUARY 3, 2022

The results? In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. But if you’re wrong, you might spend an awful lot of money with little results.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

AUGUST 12, 2020

Then, you turn up to people’s desks like an unwelcome door-to-door salesperson, trying to convince them of the virtues of customer-centricity. The CEO, a 40-something man, thought he knew what was best in terms of creative, copy, user experience, and value proposition. As Chang Chen, Head of Growth & Marketing at Otter.ai

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. billion views. In-Feed Ads.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JANUARY 9, 2019

But if you conduct only evaluative research, you’re just testing your ideas instead of building a website based on what users want. The best results, as the example below from HubSpot shows, come from combining both methods. For example, what is the deadline for the website launch? What has already been decided? Recognition.

UX 131

UX Process User Experience Technique 131

Hubspot

AUGUST 7, 2019

It can be the page that follows a call-to-action button. What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. What makes you think a stranger on the internet would want to give up theirs? A landing page can also serve as the homepage of a website.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

Lead Fuze

JULY 2, 2023

That way, you can tailor your marketing efforts to get better results. Regularly post engaging content related to your industry and respond promptly to comments or queries to build trust among followers and generate higher quality leads. Consistency is key for improved results.

Conversion 52

Conversion Lead generation Click Through Rate Objectives and Key Results 52

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Implement a process to continuously optimize your experience at scale. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Salesmate

MARCH 17, 2020

You are gearing up to launch your product’s sales process. Or maybe you are planning to expand your startup and are gearing up to explore the unknown territory. Your sales process is a template that guides you towards achieving your sales objectives. Active listener Empathetic Attentive Builds trust Follows up on time.

Process 125

Process Objectives and Key Results CRM Sales 125

ConversionXL

MAY 4, 2016

If you’re reading this article, chances are you know that UX stands for user experience. According to Google Trends , interest in user experience has been steadily increasing for years… Knowing you should be optimizing your user experience is one thing. Why are users dropping off?

UX 90

UX User Experience Objectives and Key Results Conversion 90

Hubspot

OCTOBER 17, 2018

But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. Plan experiments to test your hypotheses. Experiment until your results are statistically significant. Let it run.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

ConversionXL

APRIL 24, 2017

It launched in beta last year, which left optimizers around the world waiting in line to try it out. How do you run your first experiment? What results from this romance is tool overload. You can use your Google Analytics data to identify key segments of users to target users as audiences shared Optimize.

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

Lead Fuze

NOVEMBER 10, 2023

Ever wonder how your favorite online store seems to read your mind, popping up with just the right product at just the right time? It tailors user experiences and optimizes ad campaigns to a tee. Monos, known for its top-notch travel gear, achieved jaw-dropping results using these business tools.

Objectives and Key Results 52

Objectives and Key Results Campaign Growth Engineering 52

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. Clean up the clutter and cheap tactics. Use fewer colors.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. Assign content & channels for each experience. Experiences happen in loops.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. According to our study cited by eMarketer , only 30% of Android apps and 25% of iOS users opened the app a day after installing it. Table sorted by Average Revenue Per User (ARPU).

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

SEPTEMBER 4, 2019

In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. PWA enriches user experiences and engagement through features like push notifications, while AMP can be integrated on static pages like the homepage and blog posts.

UX 103

UX User Experience Engineering Launch 103

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). A quick primer on user personas. Where marketers tend to go wrong with user personas. Not everyone believes user personas to be valuable. Table of contents.

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

MARCH 21, 2017

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it. Proof of Concept.

Conversion 74

Conversion Launch Objectives and Key Results User Experience 74

ConversionXL

JANUARY 21, 2019

Still, there is a time and place where apologizing is critical: Instances when you’re responsible for poor customer or user experience–something that 55% of customers are willing to pay more for (if the experience is guaranteed). The result wasn’t as damaging for the brand as advertising experts predicted.

Legal 125

Legal Manufacturing Objectives and Key Results Clients 125

ConversionXL

AUGUST 12, 2016

After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. Everyone and their dad has heard about KPIs: Key Performance Indicators. You need the following three variables to get your customer lifetime value: ARPA (Average Revenue per Account).

Non-Profits 86

Non-Profits Cross-sell Objectives and Key Results Profit margin 86

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). A Quick Primer on User Personas. What’s a user persona? Not everyone believes user personas to be valuable. Engaging with users became more of a norm and less of an exception.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Martech

FEBRUARY 11, 2022

One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences.

E-commerce 120

E-commerce B2C Campaign B2B 120

ConversionXL

OCTOBER 19, 2017

Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. This results in competing priorities and a customer experience fractured by whether you’re new or an already existing customer. The objectivity of the data is lost.

Objectives and Key Results 90

Objectives and Key Results Represent Conversion Follow-up 90

Hubspot

MARCH 3, 2020

At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today. As a social media user, looking back to see how the platforms you've used every day have changed can feel fun and nostalgic.

Networking 101

Networking Launch Follow-up Objectives and Key Results 101