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Pilots, Trials and POC’s – Place Your Bets!

Sales Pop!

Do we cut our price, surrendering precious margin to gain a commitment to begin? And all of a sudden, the prospect intimates that they’d be willing to consider an up-front engagement in which we remove all doubt as a test of our performance. But still, no ink. Perish the thought. High stakes? For sure……leading to high costs.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

—and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. Rather than emailing users, we’ve opened up avenues for two-way communication. Follow the data.

Product 151
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113
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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

When you combine the founder’s willingness to go the extra mile with this awareness of customer pain points, sales magic happens — and revenue follows. Ready to level up your sales game? How do you know you’re ready to hire a sales team? The more you understand your customers, the better you’ll be able to meet their needs.

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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis. Learn more: Power Your Product Strategy with Gartner Product Decisions. In hi-tech product planning, once an idea stands up to extended internal scrutiny, momentum builds.

Product 82
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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? What is right for you? Organic traffic, by comparison, is far more scattershot.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Everything else we associate with startups follows from growth.”. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. The company is past the MVP (minimum viable product) and is showing initial signs of success.

Sell 78