Why a Fear of Cold Calling is Destroying the Latest Sales Generation
Iannarino
JULY 29, 2021
The Gist: Salespeople are being taught to fear cold calling by people who should know better. Much of the advice they offer validates and even spreads a fear of sales interactions. The poll he posted asked which medium to use first in a prospecting sequence : phone, email, social media, or an in-person visit.
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