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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And what I’d like to talk to you about today is the SaaS Trust crisis we’re seeing. And what I’d like to talk to you about today is the SaaS Trust crisis we’re seeing. FULL TRANSCRIPT BELOW.

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What is Revenue Enablement?

Highspot

When sales, customer success, and marketing teams are enabled and aligned, they are 67% more efficient at closing deals and 15% more profitable. The reason is that revenue enablement works to break down silos between sales and other departments through shared goals, technology, and centralized support.

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Drive growth with account-based marketing

Martech

As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. Get the daily newsletter digital marketers rely on. ABM program governance: Ground rules. Account-based marketing: A snapshot.

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3 Priorities of Focus For Sales Transformation

SBI

The second transformation is Data Governance. Today most CRM instances are in the wild west age of data governance. The lack of trust in the data is holding sales organizations back from taking advantage of their CRM investment to its fullest capacity. Finally, thinking about integrating operations with your go-to-market plan.

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix : We specialize in data governance and data cataloging. We help companies understand what data they have, where they can find it, and ultimately that they can really trust it. FULL TRANSCRIPT BELOW.

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What Is Enterprise OEM Software Licensing?

Lead Fuze

The enterprise OEM software market is a large and lucrative segment of the software industry. This article is intended for those who want to learn more about how companies can negotiate with their technology providers. ERP systems can use graph database technology to store and analyze relationships between various data sets.

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PODCAST 95: How to Nail Your 1-on-1s w/ Matt Cameron

Sales Hacker

SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. What are the key elements of your training and certification programs, and how do you go about doing it? Advice on How to Train [3:48].