SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 93

Growth Launch Territory Legal 93

Highspot

NOVEMBER 2, 2022

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. Germany and northern Europe; opened offices in France and the Australia and New Zealand markets. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. How are you going to sell your service? On a deeper level, there are many merits of a product-led growth strategy.

Growth 80

Growth Product Niche Launch 80

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. They’re servicing one of the largest vertical TAMs in the world.

Growth 76

Growth Territory Referrals Customers 76

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform. Natively-Built Training and Coaching.

Launch 52

Launch High impact Go To Market Pitch 52

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 72

Go To Market Up-sell Sales Strategize 72

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. is an adaptive system, and companies focus on strategies to help them achieve 10x growth. Common SaaS strategies for 10x growth.

Finance 79

Finance GTM Government Territory 79

SaaStr

SEPTEMBER 7, 2022

What about moving from founder-led sales to building a sales team and scaling your revenue growth? Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit .

Cold Call 79

Cold Call Launch Networking Sales 79

Hubspot

NOVEMBER 19, 2020

A market development strategy can focus on how a business might grow revenue by embracing one or both of the following initiatives: Developing a new product line to increase revenue by selling to new customers, or up-selling to existing ones. How to Create a Market Development Strategy. Step 2: Set Your Growth Goals.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. It’s a leveling out from a period of explosive growth. While this fights inflation, it also means that high-growth companies have prospects who see cash flow very far in the future and buy into the company’s future growth.

Profit margin 83

Profit margin Drivers/motivators Cross-sell Growth 83

Sales Hacker

SEPTEMBER 8, 2023

Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 92

GTM Launch Growth Networking 92

SaaStr

JUNE 22, 2023

Launched in 2019, Mercury is trusted by more than 100,000 startups. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC. At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems!

Contract 75

Contract Engineering Trust Technique 75

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Objectives and Key Results 98

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 98

Hubspot

MARCH 25, 2024

Dan led growth at Codecademy from $10m to $50m ARR. He’s now sharing battle-tested growth wisdom at Subscription Index. A one-off purchase like a sandwich is a non-starter (unless you're launching a wildly niche "mystery sandwich of the month" club.). Disrupting your local utilities company? Not an easy feat.

Niche 57

Niche Price Contract B2B 57

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

Martech

OCTOBER 14, 2022

But most often, they’re more interested in being part of a bigger solution, like go-to-market planning and execution that achieves your business growth plan. Responsibilities of a chief marketing officer. Regardless if they focus on products or services, they: Take specific actions to drive growth.

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

SaaStr

NOVEMBER 28, 2019

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Financial services. That’s when we found product market fit. Want to see more content like this?

Growth 70

Growth Territory Government Engineering 70

Hubspot

JULY 20, 2020

In today’s dynamic market, many companies are faced with providing creative solutions to their customer’s problems in order to stay in business, making workplace innovation extremely important. Identify new growth strategies. For many companies looking for growth, new business is essential. Training Plans to Close Skill Gaps.

Consult 77

Consult Objectives and Key Results Clients Launch 77

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Hubspot

MARCH 30, 2015

If I’ve learned one thing about companies and organizations that enjoy consistent growth, it’s that they’re maniacal about monitoring their data and numbers. In contrast, companies that don’t experience consistent, predictable growth also do not have clarity of their funnel metrics. The 8 Conditions of a Marketing & Sales Funnel.

Growth 73

Growth Lead generation Conversion Prospecting 73

Highspot

NOVEMBER 7, 2019

Escalating Demand for Sales Enablement and Highspot’s Category Leadership Drove 3,172 Percent Revenue Growth. Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. SEATTLE, Nov.

Technology 61

Technology Technology Legal Networking 61

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Their original approach — to court and sell directly to customer service representatives — didn’t quite translate to Salesforce’s approach. Determine what it is your market really needs.

GTM 83

GTM Pipeline Strategize Represent 83

Hubspot

JANUARY 21, 2019

You might be in the midst of launching a startup. The Lean Startup methodology refers to development and growth processes designed to minimize the need for funding as well as market risks. Below, we’ll cover the basics of starting a business designed for impact, innovation, and fast growth. I’m glad you're here.

Non-Profits 89

Non-Profits Agriculture Growth Launch 89

Martech

OCTOBER 11, 2021

She has had a front-row seat for the evolution of those roles during a period when B2B go-to-market has become less transactional and more focused on long-term customer engagement. ” She then moved to a London-based start-up, Decibel, to scale their client services practice. From account management to customer success.

Customers 85

Customers Account management Real Estate Contract 85

Highspot

JANUARY 9, 2024

Here’s what the B2B sales cycle looks like: Prospecting: This business development is where the sales process begins, as sales reps search for potential clients who might need their products or services. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses.

Technique 52

Technique B2B Cross-sell Negotiate 52

SalesLoft

NOVEMBER 17, 2020

Whether you need to gain visibility into pipeline activity, manage deals, or decrease rep ramp time, Sales Engagement tools can help you improve efficiency, leading to sustained growth and profitability. Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc).

Territory 105

Territory Sales Technology Technology 105

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Why buy now?

Product 110

Product GTM Construction Launch 110

InsightSquared

SEPTEMBER 5, 2018

The Rise of Revenue Ops: How Sales, Marketing and Business Ops Drive Growth — Tuesday, September 25th, 2:00-2:40 pm, InterContinental San Francisco. However, the challenge remains: How can these teams integrate to optimize for growth? To book a time to meet with us, click here.

Pipeline 63

Pipeline Consult Growth Strategize 63

SaaStr

SEPTEMBER 12, 2019

Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. Product-led growth is something, interestingly enough, that I’ve been doing my whole career. We launched SMS a year later.

Growth 40

Growth Product Price Up-sell 40

Heinz Marketing

OCTOBER 25, 2021

The technology that the services they offer, what they bring to market, and the value that those things deliver to their customers in both directions. You get something launched, and then all of a sudden you’ve got customers that say, wow, that’s great. What if it had X? What if it had Y?

Pipeline 117

Pipeline Growth Sales X-functional 117

Highspot

NOVEMBER 7, 2019

Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. This represents a 20 percent year-over-year growth from last year’s survey. Seattle Business Magazine’s #1 Best Company to Work For.

Technology 40

Technology Technology Legal Networking 40

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. Growth: A sharp increase in users and sales.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

FEBRUARY 9, 2021

If you’re selling a product that sells online, a product that grows as a business, it’s freemium, then you’re hiring product first and then people to help promote the product online, so more so marketing. So I’m a big fan of obviously a marketing-led approach, but I think it really depends. ” Want more?

Territory 62

Territory Launch Up-sell Meeting 62

Hubspot

FEBRUARY 6, 2019

Zendesk -- support ticketing and customer service software. Many more exciting apps are in the pipeline now and will be launching over the course of 2019. For instance, we were launch partners for some of Slack’s new APIs, enabling a deep integration between our two products. We were a launch partner for Workplace by Facebook.

Launch 76

Launch Sports CRM Pipeline 76