The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

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Go To Market Objectives and Key Results Customer Relationship Management Price 52

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. Growth was slowing.

Go To Market 88

Go To Market GTM Strategize Growth 88

Sales Hacker

JANUARY 5, 2024

This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. The challenge comes down to knowing when and how much.

Product 98

Product GTM Sales CRM 98

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

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Growth Strategize Sales Contact 129

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. How are you going to sell your service? What is your product? . Forces product excellence. The Power of PLG.

Growth 78

Growth Product Niche Launch 78

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. It wasn’t luck – it was strategic planning and execution.

Growth 84

Growth E-commerce Profit margin Strategize 84

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. “Last year, we released industry-first, native product capabilities that are fundamentally changing how companies drive business outcomes. . SEATTLE, Jan. According to Gartner, Inc., Buckley, T.

Growth 98

Growth Customers Territory Strategize 98

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy.

Growth 88

Growth Drivers/motivators Go To Market Sales 88

Highspot

MARCH 18, 2024

Sales teams often face hurdles in hitting targets and meeting revenue growth expectations. Sales tools with AI technology boost sales rep productivity. These stats underscore the critical role AI plays in modernizing sales, making it an essential tool for growth. Let’s explore some key product features to consider: 1.

Product 52

Product Objectives and Key Results Sales CRM 52

SaaStr

MAY 5, 2021

If there’s one lesson I’ve learned from leading product at fast-growing startups, it’s that there’s no one way to lead product. You do, however, need to be intentional about how you lead product. Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. 5-25M: Hire a CPO early.

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Product Launch Growth Strategize 112

Highspot

DECEMBER 19, 2023

This ensures a quicker, more consistent ramp-up to full productivity, benefiting new salespeople and the business. Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Highspot

JUNE 6, 2023

Boardrooms across the globe are dialed in on sales productivity, and rightly so. Sales productivity is the backbone of revenue generation, and during a time when businesses are being forced to achieve more with less, strengthening it has never been more vital. What is Sales Productivity?

Closing 52

Closing Product Objectives and Key Results Quota 52

SaaStr

OCTOBER 11, 2023

Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. How is that possible? “You

Growth 67

Growth Non-Profits Drivers/motivators Construction 67

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

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GTM Growth Profit margin Contract 67

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. Takeaway: The role of product marketing is more complex/nuanced if you are selling to enterprise.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Gong.io

JULY 21, 2021

They know a ton about your product before your reps even speak to them (because internet). GTM leaders are demanding reliable and predictable growth. That’s why m odern go-to-market teams started aligning those teams a while back. That’s why m odern go-to-market teams started aligning those teams a while back.

Growth 62

Growth GTM Cross-sell Pipeline 62

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

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Gaming Sell GTM Technique 233

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 87

Growth GTM SQL Strategic partnership 87

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. Earned media is, simply, the media coverage that you “earn” or garner.

Legal 72

Legal Launch Campaign Trust 72

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. To learn more about Highspot’s new suite of product offerings, request a demo. and more have switched to Highspot.

Launch 64

Launch Government Strategize Sales 64

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

Martech

MAY 13, 2024

What got your company here won’t necessarily help you in your next stage of growth. Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Product-market fit.

Go To Market 54

Go To Market Growth GTM Strategize 54

Gong.io

DECEMBER 16, 2019

These variances in go-to-market conversations and subteams is another important concept to consider when aligning your team. And so with Sales, it’s, “We’re solving for growth. And this is what I’m seeing, and it’s not getting us to our growth numbers. Do you have the right salespeople in the right markets?

Growth 62

Growth Territory Referrals Start-ups 62

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. He was also my VP of Strategic and North America Sales at SuccessFactors, when we drove four straight years of 100% or more ARR growth.

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GTM Appointment Strategize Sales 59

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. This is the core ICP.

GTM 78

GTM Growth Education Strategic planning 78

SaaStr

APRIL 1, 2022

Many founders find themselves confident in one area of their business, whether it be the product, customer success, or, in Schuck’s case, sales. However, when you withhold investment from specific teams, it might reveal a more serious problem with your trust in teams or your product. Grab the last 20% off tickets here !!

GTM 90

GTM Account management Growth Strategize 90

Highspot

MAY 9, 2023

Amidst a backdrop of hybrid work, economic uncertainty, reduced budgets, and boards that are asking companies to do more with less, leaders are dialed in on increasing sales productivity. And rightfully so – the days of growth at all costs have sunsetted, giving rise to efficient growth.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. is an adaptive system, and companies focus on strategies to help them achieve 10x growth. Common SaaS strategies for 10x growth.

Finance 77

Finance GTM Government Territory 77

Sales Hacker

DECEMBER 2, 2019

She’s also been a high-performing individual contributor — she was part of the team that drove a lot of growth at HubSpot as it went from small to large, and she worked under Mark Roberge. Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Number two: Lack of followup.

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

SaaStr

OCTOBER 3, 2022

All companies depend on growth, and growth has to come from somewhere. This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? What is the product strategy? Single-product or multi-product? Optimize the hiring process to keep up with growth.

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GTM Strategize Government Inside sales 85

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. This key metric provides invaluable insight into the potential revenue opportunities available in your chosen market segment. What is an example of a TAM?

Strategize 52

Strategize Strategic planning Niche Growth 52

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Learnings from the growth stage Measure what you can. Use your data to inform. Trust the process.

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Cross-sell Account management Clients Growth 90

Sales Hacker

FEBRUARY 20, 2023

Almost every week, Iceberg RevOps’ founder Taft Love gets messages from executives and CEOs at growth-stage companies asking for help with their first revenue operations hire. These leaders are looking for the right person to own the implementation and management of their company’s go-to-market tech stack.

Strategize 70

Strategize Consult Growth CRM 70

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 71

GTM Launch B2B Growth 71

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

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Go To Market Launch B2B GTM 27