Martech

DECEMBER 17, 2024

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. And what great GTM impact they’d be losing if they bet the money on something else. So, what does this mean in 2025?

GTM 103

GTM B2B X-functional Up-sell 103

Martech

NOVEMBER 1, 2024

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Processing.

Growth 137

Growth GTM B2B Strategize 137

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 114

GTM X-functional Pipeline Construction 114

Sales Hacker

NOVEMBER 26, 2024

5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now. The post GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti appeared first on GTMnow.

GTM 106

GTM Customers Growth Technology 106

Martech

APRIL 9, 2025

Processing. Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. Email: Business email address Sign me up! Similarly, Monica.ai

GTM 130

GTM Strategic planning Strategize B2B 130

Martech

DECEMBER 2, 2024

However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. Marketing takes the blame. The result? It’s clear.

GTM 127

GTM Drivers/motivators Pipeline B2B 127

Martech

JULY 17, 2024

As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

GTM 103

GTM Product Drivers/motivators Strategize 103

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 83

GTM Engineering Customers Cross-sell 83

SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. What is Codeium and Windsurf?

GTM 96

GTM Territory Pipeline Growth 96

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 70

GTM Engineering Customers Cross-sell 70

Highspot

APRIL 20, 2025

Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. You’re not alone. What is Microlearning?

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

SaaStr

JULY 22, 2025

The Bottom Line : Go-to-market leaders face brutal turnover rates, with both Chief Marketing Officers and Chief Revenue Officers averaging just 1.8 And every year, when we go to get renewals — half of the CMOs and VPMs are … gone. years) Even VP-level GTM roles struggle: VP of Sales (2.0 And honestly?

GTM 82

GTM Pipeline Quota Start-ups 82

Martech

NOVEMBER 27, 2024

Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm. They assume that improving technology will create business value and optimizing processes will ensure consistency. They need a broader, organization-wide strategy with a GTM application.

GTM 119

GTM Teamwork Technology Technology 119

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Negotiate 96

Negotiate GTM Campaign Growth 96

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. The result is supposed to be a finely tuned list of accounts, giving sales and marketing teams clarity on where to focus their time and resources.

B2B 131

B2B Contract CRM GTM 131

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. Processing. That would be bad.

GTM 110

GTM Drivers/motivators Legal Finance 110

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? Steven Farnsworth (Gaiia) – VP of GTM at Gaiia and early GTM leader at Workato and Outreach. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 69

GTM Legal Contract Go To Market 69

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Constant analysis of your reps’ sales performance can identify both their strengths and areas for improvement. What is sales efficiency?

GTM 40

GTM Objectives and Key Results Sales Growth 40

Sales Hacker

JUNE 17, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM 84

GTM Customers Construction X-functional 84

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Navigating payroll, benefits, and compliance shouldn’t slow you down. at an earlier stage, you just have to take big swings.

GTM 78

GTM Growth Sell X-functional 78

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 74

GTM X-functional Start-ups Campaign 74

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. When defining a GTM strategy , stakeholders must understand what the product does, whom it serves, and how it adds value. Armed with this knowledge, teams can drive GTM success. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 111

GTM Real Estate Represent Territory 111

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

AUGUST 13, 2024

That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable. “Those guys are going to market with a composable CDP as well. Processing. ” The aim is to drive the most personalized content possible in the optimum channel, at the right time and with the right frequency, Blank explained.

Customers 121

Customers GTM Launch Campaign 121

Highspot

JULY 7, 2025

Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns. To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Martech

APRIL 30, 2025

Processing. How are we going to market? Despite that many companies, especially new ones, use wide-net marketing tactics. Dig deeper: The hard truth about what AI will do to GTM The post B2B marketing cant hide from change forever appeared first on MarTech. Thats short-term thinking.

B2B 114

B2B GTM Commission Strategize 114

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. This is especially the case in complex, high-stakes purchasing processes in which their businesses are spending tens or hundreds of thousands of dollars.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

JULY 13, 2025

Source: LinkedIn’s 2024 State of Sales Report) The social selling process, explained The typical social-selling workflow for sales teams essentially boils down to spending time on LinkedIn, in particular, daily to efficiently build relationships and generate pipeline. Did you know?

B2B 52

B2B Sell GTM Cold Call 52

SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. They’re a creative approach to GTM. So let’s dive in. That’s when it clicked.

GTM 109

GTM Growth Campaign Cold Call 109

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 4 key considerations for aligning product and GTM strategy to drive growth 1. Insight from a $1.3B

GTM 100

GTM Cross-sell Finance Price 100

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. Processing. That would be bad.

GTM 100

GTM Drivers/motivators Legal Finance 100

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Hubspot

JULY 18, 2025

The buyer’s journey helps you attract and convert new leads by meeting them where they are in their decision-making process. At Dextego, Mantzouridou Onasi stresses how they make this a core part of the sales process. Align your entire GTM engine around one core promise. It can shorten deal timelines, too.

Referrals 67

Referrals GTM Objectives and Key Results Trust 67

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Questions to ask: How does the AI tool learn our processes, ICP, and knowledge?

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. To prevent undesirable behaviors, you must implement rigorous testing and validation processes before exposing AI agents to customers. Processing.

B2B 90

B2B GTM Government Strategic planning 90