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AI-Native GTM Teams Run 38% Leaner: The New Normal?

SaaStr

It’s just … so many of the AI leaders seem to be doing it with less GTM headcount. Cursor built a $400M business with what appears to be a skeleton GTM team. Loveable is growing explosively with minimal marketing spend, relying almost entirely on product-led growth and word-of-mouth.

GTM
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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? Steven Farnsworth (Gaiia) – VP of GTM at Gaiia and early GTM leader at Workato and Outreach. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM
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Account-based selling in 2025: Everything to know

Highspot

Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns. To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack.

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B2B sales enablement: How to elevate your approach

Highspot

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. However, every GTM team plays a part in the success of B2B buyer enablement strategies. Here are five ways GTM leaders can help their reps thrive day in and day out.

B2B
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What is customer engagement? Strategies and best practices to know

Highspot

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. What is customer engagement?

GTM
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. Monitor and optimize the program Partner relationship management requires ongoing attention to ensure you’re addressing partners’ evolving needs and maximizing their success.