ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 94

Growth Launch Territory Legal 94

Lead Fuze

JULY 5, 2021

Deadly marketing on Facebook mistakes should be avoided in your new product launch marketing plan. . If you are in my boat though and are in the business of selling – you are more likely a very effective Wrath + Envy combo, with a dash of Pride thrown in for good measure. Ever done one of those “Which Deadly Sin Are You?”

Launch 59

Launch Product CTR Up-sell 59

SaaStr

SEPTEMBER 28, 2023

They offer all the features you need to sell to Enterprise customers. Single sign-on SAML authentication SCIM provisioning for user management You can sell to 20-30-40-person companies all day, but if you want to sell to hundreds of people in a company, you will need this stuff, and WorkOS helps you do it fast.

Cross-sell 89

Cross-sell Growth Up-sell Launch 89

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies. The bait and switch.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Salesforce

NOVEMBER 7, 2023

Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. Presentations At sales kickoffs, you’re usually launching something new. Use the sales kickoff to discuss product announcements that will help your sellers go to market.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

Hubspot

NOVEMBER 19, 2020

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Creating a plan to sell existing products/services to new demographics, through such initiatives as adding locations or expanding delivery radius.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Why buy now?

Product 110

Product GTM Construction Launch 110

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

GTM 118

GTM B2B Drivers/motivators Sports 118

SaaStr

DECEMBER 8, 2023

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs. What about the GTM side?

GTM 95

GTM SQL X-functional Engineering 95

Highspot

JANUARY 9, 2024

The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers. Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. By every conversational intelligence measure, I shouldn’t have been selling anything : I was talking too much (I speak for over 60% of the talk time). But the weird thing is —.

Education 91

Education Pipeline Follow-up Clients 91

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. With that in mind, let’s examine what exactly target account selling is and how you can start executing it in your sales strategy today.

Sell 62

Sell Cold Call Contract GTM 62

Martech

OCTOBER 11, 2021

“We do scheduling and routing of meetings,” she clarified. “The meeting might be going through to a salesperson, account manager or a CSM. Our premise is, life is too short to spend time booking meetings.” Again, she needed to build the team from the ground up. Stepping up to customer love.

Customers 92

Customers Account management Real Estate Contract 92

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Prior to joining Whereby, a browser-based video meeting platform, Bonnici was previously CMO of the world’s leading software review platform G2.com ” Want more?

Territory 62

Territory Launch Up-sell Meeting 62

Heinz Marketing

MAY 20, 2021

Segmented from one another, marketing would work the top of the funnel and sales would work the bottom. Once a lead was ready for sales, it would be handed off and in many cases, never hear from marketing again. What Does Sales Do For Marketing? Market dynamics. What Does Marketing Do For Sales? Customer health.

Campaign 115

Campaign Cold Call Sales Education 115

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Their original approach — to court and sell directly to customer service representatives — didn’t quite translate to Salesforce’s approach. Determine what it is your market really needs.

GTM 85

GTM Pipeline Strategize Represent 85

Hubspot

DECEMBER 13, 2022

Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. Despite having a stronghold on the brick-and-mortar video rental business, they were quickly left behind when Netflix started selling online in the early 2000s.

B2C 64

B2C Price B2B Sales 64

Hubspot

DECEMBER 8, 2020

While some brands saw an influx of new customers that they once lost to bigger competitors, other companies lost customers to because they simply couldn't keep up with a high demand. Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are.

Gambling 101

Gambling Entertainment Price Campaign 101

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. If you aren’t, you could end up with a $0 ROI. It’s that simple.

Niche 79

Niche Prospecting Pitch Launch 79

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. Talk about a relationship. Inside Sales.

Inside sales 109

Inside sales Cold Call Contract Price 109

SaaStr

FEBRUARY 13, 2024

The answer didn’t show up in the data. This could be the first Go-To-Market hire where you’re still doing founder-led sales, or you still have a founder as the sales leader and a couple of AEs pushing to hire an SDR to supplement demand gen. Up until that point, just hire full-cycle AEs (outbound sourcing and sales).

E-commerce 67

E-commerce Networking A/B testing GTM 67

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. A well-timed MVP reduces the risk of continually investing only to discover that a product isn’t going to be a success. It also gives you a product to market. Product lifecycle marketing in the development stage.

Product 142

Product Minimum Viable Product Price Launch 142

SalesLoft

NOVEMBER 17, 2020

You can tailor communication to meet individual needs using cadences. Set up lead-scoring criteria. Once these process areas are developed, a Sales Engagement platform will be easier to successfully set up. Lining up the right people with the right skills helps the implementation go smoothly. Your Team’s Skills.

Territory 105

Territory Sales Technology Technology 105

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. They don’t usually fit within the consideration set where only category kings go. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Salesforce

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Additionally, simple tweaks to payment options and contract terms go a long way to addressing customers’ budgetary concerns. Speed up rep success.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Sales Hacker

JULY 21, 2023

Strategy & Design Jason Vargas: We’re going to be talking all about outbound. But as you begin to think about your Go To Market motions and types, there are always different things to consider. Go to market types So there’s types and then there’s motions. Are you meeting them in person?

GTM 52

GTM Pipeline Prospecting Meeting 52

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Sales Hacker

FEBRUARY 7, 2018

In-person meetings are no longer required. . An increase in Market Size – Every seller now operates in a global marketplace with 10x more buyers, and buyers more accustomed to buying from remote providers. How the numbers add up. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window?

Growth 87

Growth GTM SQL Strategic partnership 87

Highspot

APRIL 14, 2023

Every business needs to present what it’s selling as standing apart from the competition, but differentiating how you sell it is equally important. Sales managers will train and certify sellers on new selling skills, yet find that these skills aren’t being used when engaging with customers.

Sales 52

Sales Technology Technology Technique 52

Highspot

APRIL 14, 2023

Every business needs to present what it’s selling as standing apart from the competition, but differentiating how you sell it is equally important. Sales managers will train and certify reps on new selling skills, yet find that these skills aren’t being used when engaging with customers.

Sales 52

Sales Technology Technology Technique 52

SaaStr

JULY 11, 2019

So, it was fun to meet, and I want actually. And then I want to have some, really dig in, substantively, on going up market. Because we all go … most of us in this room are going to go up market, we’re going to raise our prices. I just saw a report that came up.

Launch 104

Launch Technology Technology Up-sell 104

Capterra Sales & Marketing Software

SEPTEMBER 30, 2021

When starting with email marketing, try out these few different types of emails: Newsletters to share relevant information about your business. Follow-up emails to remind website visitors of items in their carts. Promotion emails for new launches, special events, or other offers. Welcome emails for new customers.

Campaign 82

Campaign Promote Engineering Customer Relationship Management 82

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Many of them will get gobbled up by the large platforms. The US is an extremely competitive talent market. That means showing up in every quadrant of your category, hiring A players, putting yourself out there.

GTM 85

GTM Cross-sell Niche Strategize 85