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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 111
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. To address these issues, Zoom launched the “Zoom One” bundle, consolidating core functionalities and reducing the number of standalone add-ons.

Price 107
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 81
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 67
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Customer success gets passionate

Martech

She has had a front-row seat for the evolution of those roles during a period when B2B go-to-market has become less transactional and more focused on long-term customer engagement. We don’t have an official community, but that is something we would like to launch in the new year. Is there another step to be taken?

Customers 113
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Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

Companies operating in less-digitized industries (construction, healthcare, real estate, etc.). Here are seven real-life examples of SaaS companies taking advantage of field sales at different revenue stages. The key is to know exactly who you are targeting, and then go all in to impress that potential buyer.

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The Founder Mindset: 3 Places Pessimism Balances Optimism

Sales Hacker

In this episode, you’ll get insight on how to leverage AI with tactical use case examples, a three-step framework for leveraging AI in go-to-market, and career growth advice. Closinglock provides fraud prevention technology to the real estate industry, modernizing transactions through a secure, easy-to-use platform.

GTM 77