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Applying Marketing Orchestration Across Go-to-Market (GTM) Strategies

Heinz Marketing

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Integrated Technology Stack Invest in a CRM (e.g., Invest in scalable technology and processes to avoid bottlenecks.

GTM 98
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 102
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Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue.

Growth 137
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Go-to-Market Training Courses and Strategies for Success

Highspot

Take Google Glass, a product with incredible technology but no clear product-market fit. It launched to hype but fizzled because the market just wasn’t ready for it. The truth is, throwing a product into the market and hoping buyers will come seldom works. The good news?

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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

Paul Mander currently leads all of go-to-market for B2B at Optery. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

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The Hidden Costs of Efficiency

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Note-taking during meetings: Sharpens the ability to synthesize information and identify patterns.

GTM 111
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What Are We Trying To “Discover” In Our Discovery Process?

Partners in Excellence

A long time friend and colleague asked me to sit in a vendor meeting. One of the teams had been looking at leveraging some technology solutions to support the transformation. The team invited the CRO and me to sit in a meeting. ” He asked, “We have integrations into the major technology platforms.

Process 126