SaaStr

APRIL 28, 2025

Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR.

Product 103

Product Transportation Growth Launch 103

Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. Product-led.

GTM 120

GTM Growth Product Hospitality 120

Highspot

JANUARY 23, 2025

Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. We’ve all been thereexcited about a product idea, convinced it will change the game, only to launch it and hear crickets. You don’t have to learn these lessons the hard way.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. As all hardened marketers know, no plan survives its first contact with reality. 2. Track the Current Trends The marketing landscape evolves rapidly.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

Go To Market 119

Go To Market X-functional Engineering Cross-sell 119

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Higher win rate due to known customer behavior and product usage patterns. Siloed communication between sales, marketing and customer success.

Growth 136

Growth GTM B2B Strategize 136

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. Intent data captures a potential customer’s behavior or interest in a specific product or service. That’s where intent data comes into play.

Go To Market 109

Go To Market GTM Objectives and Key Results Technology 109

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : HG Insights. Product-led SEO. Feeling that AI FOMO? You’re not alone.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. Connect functional groups and leverage talent and technology via shared goals and connected data. customer persona, product feature, sentiment). customer persona, product feature, sentiment). executive outreach or sales engagement).

Cross-sell 111

Cross-sell Customers UX A/B testing 111

Martech

NOVEMBER 27, 2024

Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm. They assume that improving technology will create business value and optimizing processes will ensure consistency. This misalignment can lead to: Resistance from your teams.

GTM 117

GTM Teamwork Technology Technology 117

Partners in Excellence

JANUARY 7, 2025

One of the teams had been looking at leveraging some technology solutions to support the transformation. He started his discovery questions trying to identify the current platforms and technologies my client had in place. ” He asked, “We have integrations into the major technology platforms. These are very different.

Process 127

Process Strategize Clients Technology 127

Heinz Marketing

MAY 15, 2025

An Ideal Customer Profile (ICP) defines the type of company that would benefit most from your product or service and is most likely to buy and succeed with it. It’s typically described at a firmographic levelindustry, size, revenue, geography, and key characteristics like technology stack or compliance needs. How is an ICP used?

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies.

X-functional 113

X-functional Territory Customer Relationship Management CRM 113

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” No more pointless data hoarding or prolific, random acquisitions of technology point solutions. Of course, sales reps are going to optimize the route to conversion. Let us know.

Go To Market 112

Go To Market GTM Strategize Growth 112

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : HG Insights. Feeling that AI FOMO? You’re not alone.

GTM 110

GTM Real Estate Represent Territory 110

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 97

Go To Market GTM Growth Consult 97

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

SaaStr

DECEMBER 5, 2024

56% of respondents said they already purchased an AI platform, and even more so, 77% said they genuinely believe that they’ve advanced A I technology in their products beyond merely capitalizing on the AI hype. “You’re not going to make a $50,000 purchasing decision without talking to somebody.

GTM 107

GTM Cold Call Follow-up Technology 107

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Technology 105

Technology Technology Launch Service 105

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Probably not.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

NOVEMBER 26, 2024

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Kim’s extensive background also includes leadership positions in Customer Success at renowned technology companies such as Adobe, Qlik, and Symantec. 47:58) One thing that is working for Kim in go-to-market right now.

GTM 104

GTM Customers Growth Technology 104

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 113

GTM X-functional Pipeline Construction 113

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Rather, how you go-to-market is a significant determinant of success. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. This made it super easy for people to try the technology.

Launch 123

Launch Product GTM Technology 123

Salesforce

JANUARY 27, 2023

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. Set your teams up for success Want to save money, improve results, and become more productive? The right technology investments can help. How can you gain that kind of support?

Technology 98

Technology Technology Minimum Viable Product Angle 98

Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

GTM 52

GTM Product Healthcare Manufacturing 52

Sales Hacker

DECEMBER 3, 2024

The current state of sales technology and its impact on buyer engagement. 47:48) One thing that is working for Mark in go-to-market right now. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. The vision for Operator and how it aims to revolutionize the sales process.

GTM 97

GTM Sales Technology Technology 97

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. It will set-up nicely for selecting and prioritizing the best segments for your campaign.

Profit margin 114

Profit margin Clients Growth Technique 114

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. A product-led approach is holistic.

Growth 119

Growth Product Intrinsic Referrals 119

Martech

NOVEMBER 11, 2024

The COE execution team: Key team roles and their contributions The execution team operates at the intersection of creativity, technology and strategy, using technical expertise and marketing savvy to produce experiences that resonate with audiences. Key contributions: Designing operational workflows that increase productivity.

A/B testing 114

A/B testing UX CRM Strategize 114

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Price 106

Price E-commerce Cross-sell Profit margin 106

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

JUNE 23, 2025

June 30, 2025: The date where if your team hasn’t rolled out a truly great AI into production yet … and seen a boost from it … It’s time to reboot the team. What “Truly Great AI” Actually Means I’m not talking about slapping a chatbot on your landing page or adding “AI-powered” to your marketing copy.

Product 68

Product Engineering Launch Growth 68

Heinz Marketing

APRIL 30, 2025

Effective AI adoption is a partnership between technology and human insight. AI is Only for Large Enterprises : The democratization of AI technologies has made them accessible to businesses of all sizes. AI systems need ongoing monitoring and adjustment.

Strategize 78

Strategize Sales Technology Technology 78

Sales Hacker

JUNE 17, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. And that’s people.

GTM 81

GTM Customers Construction X-functional 81

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

B2B 114

B2B Product Launch Campaign 114