Sales Hacker

APRIL 21, 2021

There I taught myself Python and SQL to help automate many of the analyses that took me hours to perform manually. Assist the CEO and sales leadership team with go-to-market planning. Requirements: Extensive experience with MS Excel/Google Sheets and Salesforce, and some familiarity with SQL, Looker, or other databases.

Finance 114

Finance Cross-sell SQL GTM 114

SaaStr

DECEMBER 8, 2023

It’s easier for someone who isn’t as sophisticated with SQL because they can ask questions of their data without the 3-6 month learning curve beforehand. LLMs Change How Companies Go to Market Massive changes are happening on the tech side of an organization. The sales rep and sales team will have to step up with value selling.

GTM 123

GTM SQL X-functional Engineering 123

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. Account-Based Selling / Sales Development. Average Sale/Selling Price. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Account-Based Everything / Revenue. Account Development Representative. Account Executive.

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. If you’re selling car tires, anyone with a car is a fit. Furthermore, you learn that they are going next weekend with a snowstorm coming in, hinting at a Critical event. That turns them into an SAL.

Prospecting 56

Prospecting SQL GTM X-functional 56

SaaStr

JULY 25, 2021

Obviously most founders are pretty technical and they have this, especially in B2B businesses, they have this misconception that the product will really sell itself. And the reality is that trying to sell into a large complex organization where the people have different agendas, different biases. AppDynamics, you do at Mongo.

Up-sell 104

Up-sell SQL Product Start-ups 104

Heinz Marketing

MARCH 29, 2021

But also I remember a lot of explicit conversations from 12 months ago talking to go-to-market leaders, especially in some of our manufacturing industrial clients saying like, what am I going to do? I got reps that are used to going to someone’s office with a box of samples. And he’s going to save all that.

Pipeline 128

Pipeline Sales Gaming Up-sell 128

Sales Hacker

FEBRUARY 24, 2020

I want to give you an opportunity to just educate the audience on what you mean when you say product-led growth, and why do you think this is such an important time for this go-to market strategy. Blake Bartlett: How does software get adopted inside businesses today?

Growth 82

Growth Product SQL Price 82

Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Heinz Marketing

MAY 11, 2020

And then the next I think two layers are one, the customers, doing the right thing for the customers, and then the marketing kind of attached to that, changing basically everything from segmentation to targeting to approaches to channels to even taxonomy and things like that. It’s a lightweight solution sell, over 100 employees.

Pipeline 89

Pipeline Sales Healthcare Manufacturing 89

Heinz Marketing

DECEMBER 11, 2017

Specialties: Large Team Leadership, Lead / Demand Generation, Problem-Solving & Optimizing, Account Based Marketing (ABM), Business / Sales Development, Strategy & Analysis, Go-To-Market Strategy, International Marketing, Tactical Execution, Marketing Mix Integration, Start-Up organization, Growth, Turn-arounds, and Operations.

Pipeline 52

Pipeline Sales Cross-sell B2B 52

Sales Hacker

SEPTEMBER 2, 2021

It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. Slack also transitioned from a product-led to a hybrid onboarding approach when they moved upmarket to sell to enterprise companies. If they meet this requirement, leads become a sales-qualified lead (SQL).

Product 115

Product SQL Contract Sales 115

Heinz Marketing

JUNE 4, 2018

Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Really excited to have a good friend, long time sales and marketing and go to marketing executive, Samuel Sunderarajj. How does the solution map to what the buyer is ultimately going to solve? Today is no different.

Pipeline 59

Pipeline Sales Drivers/motivators X-functional 59

Highspot

SEPTEMBER 10, 2024

But going to major events in your industry where your buyers – both existing and prospective customers – are present offers a very real opportunity to generate first-sale and expansion pipeline through executive meetings. Social selling is a popular sales methodology that most businesses use, and see a great impact on their conversion rate.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 56

X-functional SQL Pipeline Go To Market 56

SaaStr

MARCH 1, 2019

If you’re looking at a SaaS company that’s selling to the enterprise, you’re really looking at payback periods that are somewhere in the 12 to 24 month range and so in the SMB, they’ve gotta be sub a year, just because of the cost of customer acquisition, the payback dynamics do look much more like consumer.

Contract 60

Contract Price Commission Conversion 60

SaaStr

JANUARY 3, 2020

If you’re looking at a SaaS company that’s selling to the enterprise, you’re really looking at payback periods that are somewhere in the 12 to 24 month range and so in the SMB, they’ve gotta be sub a year, just because of the cost of customer acquisition, the payback dynamics do look much more like consumer.

Contract 11

Contract Price Commission Conversion 11

SaaStr

SEPTEMBER 20, 2019

And for us, we collectively, when we put together annual plans, when we put together how we are going to go to market, we do that as a united front, so I’m very close to our sales team. Whether you call that an MQL or an SQL, I don’t really think it matters. Harry Stebbing: No, I do agree.

E-commerce 56

E-commerce Trust Start-ups SQL 56

SaaStr

NOVEMBER 22, 2019

And there’s a fascination with “Let’s let the robots do the selling.” And let that drive then your go to market strategy rather than just assuming that because companies like Slack and Intercom and Zoom and others have product like growth that we can have that too. ” Whatever that might be.

Start-ups 72

Start-ups Customers Objectives and Key Results Pipeline 72

SalesHandy

OCTOBER 28, 2022

For example, Leads that are ready to make a purchase i.e. Sales Qualified Lead (SQL) The survival of your business is dependent upon getting 300 leads each quarter. All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. We sell success. Spots early signs of a pending transition. Shapes the curve of your business.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90