SaaStr

APRIL 13, 2025

Shared UX : Customers gain “superpowers” by learning one system, making them more likely to buy additional products. Shared core components : Critical features like reports, workflow automations, and permissions are built once and deployed across all products, allowing for significantly deeper capabilities in these areas.

Cross-sell 62

Cross-sell Launch UX Up-sell 62

Hubspot

AUGUST 9, 2019

For our purposes I'm going to show you how to create a form in HubSpot's free form builder , but you could also use Google Forms , WordPress, HTML, or another tool of your choice. To begin creating your form within your HubSpot account, go to "Marketing" > "Lead Capture" > "Forms". In the upper right, click "Create form".

UX 101

UX Lead generation Start-ups Conversion 101

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 117

GTM Pipeline SQL UX 117

Sales Hacker

DECEMBER 21, 2023

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams.

Engineering 123

Engineering Objectives and Key Results Drivers/motivators Teamwork 123

ConversionXL

NOVEMBER 5, 2020

In the context of content marketing alone, these challenges would not have come up in our client interviews unprompted. For UX agencies, one example is offering technical or UX writing services. A dramatic example of this is a software development agency offering UX and UI services. Beautiful UI is no longer enough.

UX 120

UX Clients Niche Service 120

Hubspot

FEBRUARY 11, 2014

Arguably, in a more user-friendly way (I''ll let the UX experts speak to that). It seems like the go-to-market move for social networks is disruption, but they stay alive through feature homogenization and monetization through ad spend. But in terms of what this redesign changes -- well, not much. Possibly no one.

UX 78

UX Networking Go To Market Customers 78

SaaStr

NOVEMBER 7, 2023

Go-to-Market is expensive and labor-intensive. The belief is if your product doesn’t work fast, have all of the right features, or a great UX, the customer will bounce. It’s expensive and time-consuming to build software. It’s difficult for customers to configure, integrate, and extend. Let’s break those ideas down a little.

GTM 117

GTM UX Appointment Engineering 117

ConversionXL

FEBRUARY 6, 2019

As Lucas Weber notes in his product marketing course , it’s also essential to get marketing and sales teams’ buy-in for the product before they begin working on campaigns. Questions marketing needs to answer. What is your go-to-market strategy? How should you price your product?

Product 124

Product Price Growth Campaign 124

Martech

OCTOBER 10, 2024

Dig deeper: How to align your martech COE with organizational and go-to-market goals 4. This team is composed of experts in various fields, such as: UX design. Email marketing. Execution team Here is where all the planning and strategy truly come to life. Web production. Personalization. Social media. Lead management.

Government 70

Government UX Strategize Technology 70

Salesforce

NOVEMBER 30, 2022

If you’ve been on product teams, you likely can define user experience (UX) design. Learn best practices for framing challenges, defining success, research, prototyping, go-to-market planning, alignment and more. A UX designer may excel in creative problem solving but not have expertise in business concepts.

UX 52

UX Strategize User Experience Start-ups 52

Hubspot

JUNE 30, 2014

They consider the UX behind buying and understanding health insurance. 10) Go Inbound Marketing | Element Three. We quickly are becoming the go-to marketing conference within the Midwest. Their campaigns focus on their following using the tagline " Live Riveted.". 3) Oscar Health Insurance. How They''re Doing It.

Niche 78

Niche UX Promote Consult 78

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 65

GTM X-functional Start-ups Relationship building 65

ConversionXL

FEBRUARY 27, 2019

Adjust your go-to-market strategy based on feedback needs. That initial go-to-market strategy helped answer the first burning question: Would people pay for the product? Which aspects of the UX are confusing? Mahabis likes to “re-gram” consumer-generated images to balance new product messaging.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

JUNE 11, 2019

Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. Say you were an engineering founder like myself, and you got one engineer, one UX person.

Engineering 108

Engineering Promote Growth B2B 108

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Conducting user research to understand their needs. This will help you determine: .

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JUNE 23, 2019

Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. Say you were an engineering founder like myself, and you got one engineer, one UX person.

Engineering 82

Engineering Promote Growth B2B 82

SaaStr

SEPTEMBER 12, 2019

After that I went and led go-to-market at Parse. There’s no UX engineer. When I started, they only had voice. That’s how early I was. We launched SMS a year later. Who here’s heard of or used Twilio? Parse was a mobile app platform that got acquired by Facebook. Has anyone ever heard of Parse?

Growth 42

Growth Product Up-sell Price 42

Sales Hacker

MAY 27, 2025

With over two decades at the forefront of techs biggest transformationsfrom on-prem to cloud to AISean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption. What would you say the biggest impact that has on overall go-to-market.

GTM 65

GTM X-functional Start-ups Go To Market 65

SaaStr

JULY 30, 2019

Do we have any UX people? What are some of the best practices for, related to how an engineering team should work with and communicate with product and UX? Scott Beechuk: But in a situation, I’m talking to you now, Claire, in a situation where engineering, product and UX all have really solid points. Okay, good.

Engineering 58

Engineering UX Drivers/motivators Start-ups 58

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. You’ve read the spicy perspectives of some go-to-market leaders. What better way to cap off the year 2023 than with some. This week, however, is full of hot takes.

GTM 90

GTM Cold Call UX Price 90

SaaStr

AUGUST 20, 2020

Kyle Parrish: In that time, before I was even really focused on the impact of UI/UX or the design world at large, I started to realize we were selling against companies like Google and Microsoft and Box, and a lot of our sales pitch was around how intuitive the product was. It wasn’t just engineering, product, and design roles.

Sales 98

Sales Price Quota Start-ups 98

SaaStr

DECEMBER 12, 2020

Like picking early on as a company which type of direction you want to go, is important because if you’re not very decisive on that, you bring on a sales team, but you’re not actually driving the product in that direction, they’re probably not going to be successful. And I think we’re doing that at Notion.

Customers 76

Customers Start-ups Strategize Growth 76

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. ” And get an engineer fired up.

Start-ups 56

Start-ups Objectives and Key Results UX Follow-up 56

Sales Hacker

JANUARY 28, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. The number one, uh, marketing service that was emerging on the internet with strong APIs was Google AdWords.

GTM 95

GTM X-functional Price Pipeline 95

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. This affects UX, quality score, cost per click , and ad rank. Spots early signs of a pending transition.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90