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Persuade Your Customers by Labeling Them

Cerebral Selling

Some of the greatest sales lessons of the pandemic era have come from governments and medical professionals trying to get the general public to comply with their public health measures. We believe when it comes to your investment, the experience is the product, so we focus just as much on post-sale support as we do on our solutions.”

Customers 252
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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce

Imagine your company has individual departments that generate content around sales, support, technical documentation, training, and pricing. Now imagine if each department used a different name for industries or products at the company. A taxonomy can’t be everything to everybody, that’s where data governance comes into play.

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Milton Hwang: Spotlight on the expert

Martech

GE Healthcare was an extremely high-technology product — all the marketers had an extremely technical background. Q: What aspects of product development carried over to the customer? I’ve been in sales support for 25 of my 30 years in marketing. I got into marketing because somebody took a chance and gave me a shot.

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Why You Need to Drive Digital Transformation In Your Company

Sales Pop!

We had long instituted technology that would keep the company productive no matter where in the world employees were located. That data is used to service the customer from any point in the organization, and the customer doesn’t care if that point is customer success, sales, support, accounts receivable or anywhere else.

CRM 98
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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Number of opportunities Sales velocity opportunities do not equal the total number of leads. Opportunities are those prospects that have been qualified by your sales team. Qualified leads meet criteria such as having the budget or buying authority for your product or service. Why is this?

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Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

Sales POC: “A prospect taking a test drive” It’s common for a buyer to “test drive” a product in their environment before committing to a purchase. Sellers rely on pre-sales professionals to manage this evaluation process from beginning to end. Tip: Read more about these evaluation attributes. Guided trial.

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Why Sales Quota Must be Perceived as Achievable

A Sales Guy

Commitments have been made to the street, a new product with substantial investment behind it “must” needs to generate so much revenue, potential suitors need to see x amount of revenue. Product availability. Sales Support (Insides Sales, Content Marketing, Technical Support, etc.).

Quota 113